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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

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You Need a Privacy Policy in 2017: Here's How to Start

Hubspot

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

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Privacy Experience: When and Why We Give Up Our Data

Zoominfo

Collectively, personal data and how it’s used is becoming known as the “privacy experience,” and data protection teams and sales reps are increasingly aware of it. In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. Digital behavior?—such

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MarTech Plot Lines for 2021

Customer Experience Matrix

That will become more important as privacy regulations become more effective at shutting off the flow of third-party personal data. Although internal data is the focus of most integration efforts, access to external data is also growing, privacy rules notwithstanding. Back in 2018 we saw it at least as often as AI.

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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Since 2018 when the law passed, international legislative authorities have implemented several international equivalents, the latest ones being Brazil’s LGPD and California’s CCPA.

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How Machine Learning/AI in Advertising Works (And How Advertisers Benefit From It)

Matchcraft

According to a study, marketers’ use of AI rose between 2018 and 2020, jumping from 29% in 2018 to 84% in 2020. There are a number of potential challenges and considerations when implementing machine learning in advertising, such as data privacy and ethical concerns. Data Privacy One of the main challenges is data privacy.

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11 Features Every Ecommerce Site Needs in 2018

ATAK Interactive

Here are the 12 most obvious features your 2018 ecommerce site absolutely needs. Update your website’s security features to include an SSL certificate, two-factor authentication, and a clear privacy policy link in the footer. (If Return policy. Easy to Use.