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10 B2B Lead Generation Strategies for 2018

Marketing Insider Group

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The post 10 B2B Lead Generation Strategies for 2018 appeared first on Marketing Insider Group.

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2018’s Content Metric of the Year: Time

Contently

In 2018, Quartz redesigned its site , specifically to improve time spent. The Nieman Lab at Harvard University noted that many publishers had set pageviews aside in 2018, opting instead to focus on quality time and time on site. The post 2018’s Content Metric of the Year: Time appeared first on Contently. Time is money.

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Reviews and press coverage still matter for movies

Parse.ly

What stood out to me is that press mentions, social chatter, and SEO matter for films leading up to their release. Page views to articles about Fantastic Beasts: The Crimes of Grindelwald and Creed II , September 24 – November 27, 2018. The post Reviews and press coverage still matter for movies appeared first on Parse.ly.

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The Long Road to Data Privacy Compliance

Zoominfo

GDPR was adopted in 2016 and went into effect in May 2018. Although there were mentions of data and privacy in 2016 and 2017, once GDPR went into effect in 2018, the number of upcoming projects involving data privacy increased greatly; the number of these Scoops jumped 2,200% from 2016 to 2019. GDPR enforcement began in May 2018.

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6 Challenges Threatening Salespeople in 2018

Hubspot

New research from Richardson Sales Training reveals the biggest focus for sales professionals in 2018 should be articulating value. Top challenges facing salespeople in 2018 included: Creating a targeted prospecting strategy. Hundreds of survey respondents helped us identify these pressing challenges. We’ve got a few ideas.

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10 B2B Lead Generation Strategies for 2018

PureB2B

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections.

article thumbnail

The Long Road to Data Privacy Compliance

Zoominfo

GDPR was adopted in 2016 and went into effect in May 2018. Although there were mentions of data and privacy in 2016 and 2017, once GDPR went into effect in 2018, the number of upcoming projects involving data privacy increased greatly; the number of these Scoops jumped 2,200% from 2016 to 2019. GDPR enforcement began in May 2018.

Privacy 147