Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Hubspot

NOVEMBER 1, 2017

What are the sales trends of 2018? 2018 is just around the corner. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. By the time December 2018 rolls around, the entire sales process will be automated from beginning to end. Video prospecting.

Top of Funnel 90

Top of Funnel Trends Digital Marketing Funnels Paid Search Agency 90

Zoominfo

FEBRUARY 1, 2018

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. There will always be prospects who need B2B products or services.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Aberdeen

FEBRUARY 12, 2018

In this last article of our top customer experience (CX) trends and best practices for 2018, we’ll finish our observation of the processes that CX leaders plan to focus on to achieve their goals. To continue exploring the latest Best-in-Class practices, we recommend following our CX research. Follow: @omerminkara.

Trends 63

Trends Peer-to-peer Customer Satisfaction Work Management 63

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. This requires an understanding of the B2B ecommerce trends that are changing the industry.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Choozle

JANUARY 17, 2019

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. In their December 2018 U.S. In their December 2018 U.S. Digital advertising in 2018: Key takeaways. However, our data from H2 2018 shows that 70.5

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Adobe Experience Cloud Blog

DECEMBER 21, 2018

2018 brought value over volume and evidence of fearless marketing all around the world. And of course, there’s also writing the previous year for a good six weeks before I stop having to say the date out loud as I write ( Febru-ar-y 10, 2018 2019 ). As you plan for your year, keep these predictions & trends in mind: .

Trends 134

Trends Planning Marketo Thought Leadership 134

seo.co

JANUARY 10, 2022

This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies. Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. Furthermore, there are other influencer related trends that you can look out for in 2021.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. 1) Do you know who your relevant influencers are?

Planning 198

Planning Work Management SME Budget Programs 198

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 merchants in 2018, up 15.0% They have fully established an average of two eCommerce organizational best practices but have yet to reach full maturity.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Research by Campaign Monitor digs into overall email marketing trends and statistics and strategies marketers should be implementing to find success. According to research by Adobe 2018, those who were born between 1981 and 1996 spent 6.4 Mobile Email.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Adobe Experience Cloud Blog

JANUARY 25, 2018

2018, though, is going to be filled with some things you might not know. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. How can marketers start to prepare for this video-loving trend? Mobile-first indexing will exaggerate that trend.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Zoominfo

OCTOBER 24, 2018

If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. But as trends fade in and out, several marketing strategies have truly stood the test of time. The post October 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog. Let’s get into it! billion users.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Trends in ABM. By Lauren Dichter , Marketing Consultant for Heinz Marketing.

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70

Aberdeen

JANUARY 19, 2018

Our previous article noted the importance of cutting through the hype and following real best practices that help Best-in-Class firms survive and thrive. Figure 1 shows the highest-ranking ones for planned adoption in 2018 and beyond. Figure 1 shows that both machine learning and AI are high on the priority list of CX leaders in 2018.

Trends 45

Trends Cross-Selling Work Management Class 45

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon. General social media video best practices. Facebook video length best practices. Instagram video length best practices.

Social Media 128

Social Media Practices Video Marketing Media 128

Contently

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse.

Ethics 121

Ethics Social Media Trends Copyright 121

Navigate the Channel

JANUARY 18, 2018

Here are some of the best demand generation strategies that you can use in 2018. Clients may also help your marketing team identify opportunities and industry trends that are difficult to see from high rise offices away from the streets. Automate and Centralize. Your frontline salesmen have knowledge about your buyers that is unique.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Qualified Leads Top of Funnel 62

KoMarketing Associates

AUGUST 13, 2019

It synthesizes so many of the best practices and big trends in B2B marketing right now. Here are just a few of the core principles of ABM that are also major B2B marketing trends in their own right. As mentioned before, account based marketing is a blend of several best practices, technologies, and strategies.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

It synthesizes so many of the best practices and big trends in B2B marketing right now. Here are just a few of the core principles of ABM that are also major B2B marketing trends in their own right. As mentioned before, account based marketing is a blend of several best practices, technologies, and strategies.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

Hubspot

JANUARY 7, 2018

The first Media Day of CES 2018 kicked off in Las Vegas today, rich with presentations from exhibitors on what's to come in tech in the foreseeable -- and at times, somewhat distant -- future. For now, here's a look at the trends I anticipate hearing -- and learning -- all about. 2018 Tech Trends to Watch. Smart Cities.

Marketing AI 0

Marketing AI Trends B2B Thought Leadership Forecasting 0

Hubspot

JUNE 1, 2018

Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker , covering the year's most pivotal statistics and trends in the online realm. Let's assume the answer is 'yes,'" Pan says.

Trends 72

Trends Peer-to-peer Paid Search Agency Privacy 72

seo.co

FEBRUARY 16, 2021

This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies. Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. Furthermore, there are other influencer related trends that you can look out for in 2021.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

BOP Design

DECEMBER 15, 2020

We hope that most of 2020 will soon become a memory, but a lot of trends that held sway will continue to grow in importance. Read more: Best practices for live chat on a B2B website. Have you noticed the trend yet? Privacy became a big deal to the internet when GDPR went into effect in Europe in May 2018.

Trends 73

Trends Marketing Websites Marketing Management B2B 73

Envy

FEBRUARY 20, 2018

Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. 7-11 March, 2018 / Cancun, Mexico. Check out also, " The Criminal Hall of Shame " and practical use cases such as " Stopping The Fireball - How We Took Down A Global Threat Operation, Step By Step ".

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

Webbiquity

SEPTEMBER 22, 2020

Six months into the pandemic, how have IT buying plans and practices changed? The report COVID-19’s Impact on IT: Tech trends before, during and after the crisis from Spiceworks Ziff Davis (SWZD) details how the pandemic has altered the business technology landscape. Two recent research reports provide answers.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Ontraport

NOVEMBER 22, 2019

Respecting and protecting customer data is officially “in,” and the reward for following the trend is trust, loyalty and, in many cases, repeat business. The post Trending: Respect and Protect Your Customers’ Data appeared first on The Ontraport Blog. Neil Campbell. Tim Weidner.

Trends 105

Trends Paid Search Agency Trust Marketing Case Studies 105

ClickZ

APRIL 3, 2020

found that in 2018, 61 percent of Alexa Skills still had no user ratings and that in 2019, half of Alexa users said “they simply don’t bother” to discover new apps. . The post Four trends to watch in marketing, technology and changing customer behavior appeared first on ClickZ. Studies from voicebot.ai

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice. In this blog, we’ll explore the top five trends that will define the future of marketing automation. But we still have a long way to go.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

BenchmarkONE

JULY 23, 2020

A better way to do it: pay attention to social media trends, and look for patterns in them that you can use to guide your next steps. To help you get started, we’ve outlined some of the most compelling social media trends of the year and what we can learn from them. Click-through-rates from social media dropped from 2018 to 2019.

Social Media 72

Social Media Trends Peer-to-peer Media 72

Bannerflow

APRIL 17, 2019

View 2019 display advertising trends infographic. iGaming is advanced in its display advertising practice, which is a reason for their high usage of dynamic creative. The summer of 2018 saw a 10% jump in quarterly mobile ad volumes. for the 2018 FIFA World Cup. Bannerflow display trends: The 2019 Infographic.

Display 75

Display Advertisements Advertising Trends 75

AgencyEA

MARCH 19, 2018

Sessions dissect emerging trends, explain best practices and highlight the biggest case studies. Power Panel: The 2018 B-to-B Dream Team. Hear from these event professionals about their experiences in the industry, trends they’re seeing and what they predict for the future of event marketing.

B to B 70

B to B Dwell Advertising Agencies Conference 70

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Martech Advisor

SEPTEMBER 25, 2019

In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results. click-through rates jump : All major regions experienced increases in click-through rates between 2018 and 2017, but the U.S. Email is far from dead.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

PureB2B

MAY 20, 2018

Without adopting modern software and revolutionary practices, you’ll get left behind because your competitors are already onboard. Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. The post Modern B2B Technology Worth Trying in 2018 appeared first on PureB2B.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72