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5 Trends In Digital Marketing That Can Affect Local Marketing

Marketing Insider Group

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

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3 PR Trends You Need to Adopt in 2018

Navigate the Channel

It’s not too early to start thinking about your public relations strategy for 2018. Below are three trends that should be on your list to implement in 2018. Integrate PR to understand multiple business goals. Few other tools are as effective as getting the word out about a company than PR.

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

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Why Data Storytelling Is Essential for the Modern PR Strategy

Contently

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. And there’s nothing wrong with this approach! Take Spotify, for example.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse.

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Flip the Funnel: How To Use Micro-Influencers in 2018

Webbiquity

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer.

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6 mobile marketing trends you need to know about

Biznology

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. As the year marches on, it’s important to realize that mobile marketing trends continue to evolve. The time is here: you need to go mobile or go home.