Martech

OCTOBER 4, 2021

I think it’s fair to say there’s a trend here. Salesforce’s acquisition of Datorama happened way back in 2018. Jake Sanders, founder of POS Marketing. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. The following year, DXP Acquia absorbed AgilOne.

Acquisitions 96

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 96

Hubspot

JUNE 23, 2021

Facebook Analytics launched in 2018 as a free alternative to platforms like Google Analytics (GA). To learn more about Facebook Insights if you’ve never used it before, check out this blog pos t. Why Facebook is Sunsetting Analytics. opt-in requirements for mobile app tracking. Facebook Ads and Events Managers.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Valasys

JANUARY 14, 2019

According to Jeff Warren, the Vice President of Oracle Retail, retailers have always been known to be slow when it comes to POS solution upgrades. They wait 5-7 years prior to considering an upgrade. This has badly affected their ability to keep pace and provide an experience that is dynamic and engaging to their customers.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Digital Transformation 49

Martech Advisor

SEPTEMBER 17, 2019

In fact, the total dollar value loaded on prepaid cards was expected to be $112 billion in 2018. And new payment entrants -like Square, Stripe and Shopify - have streamlined and modernized POS systems, allowing retailers and merchants an easily rip and replace solution for their dated cash registers.

Paid Search Agency 61

Paid Search Agency Advertisements Advertising Ads 61

Outbrain

OCTOBER 7, 2018

This follows a clear trend as part of the recent rise in long-form video, which has been known to achieve even higher completion rates than shorter video ads. Fanta is repeating its popular campaign featuring seasonal graphics on its packaging along with experiential Halloween kits available at every point of sale (POS).

Campaigns 52

Campaigns Content Marketing POS Content 52

Aberdeen

JANUARY 29, 2018

In this second article in our series of customer experience (CX) trends, we’ll continue observing the top technologies CX leaders plan to incorporate into their activities in 2018. First, let’s take a look at the chart below to observe these top technologies that were also highlighted in our previous pos t.

Ideal Customer Profiles 65

Ideal Customer Profiles Trends POS Enterprise Management 65

Porch Group Media

OCTOBER 29, 2020

In 2018, research by Viant found that at the time, many marketers believed that tracking cookies would no longer be needed. Call center data, billing systems, social media inquiries, POS systems, and a multitude of other channels all contain consumer insights you may be missing out on. 3) Target Your Web Visitors.

Webinar Metrics 49

Webinar Metrics Marketing & Strategy Mobile Advertising Advertising Agencies 49