Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief
Martech
OCTOBER 4, 2021
Salesforce’s acquisition of Datorama happened way back in 2018. Jake Sanders, founder of POS Marketing. From Datorama to Tealium, from Amperity to Segment, from ActionIQ to AgileOne — there were plenty of them. Then they started getting picked off and integrated into broader marketing suites. Joke of the day.
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