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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Salesforce’s acquisition of Datorama happened way back in 2018. Jake Sanders, founder of POS Marketing. From Datorama to Tealium, from Amperity to Segment, from ActionIQ to AgileOne — there were plenty of them. Then they started getting picked off and integrated into broader marketing suites. Joke of the day.

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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

Facebook Analytics launched in 2018 as a free alternative to platforms like Google Analytics (GA). To learn more about Facebook Insights if you’ve never used it before, check out this blog pos t. Why Facebook is Sunsetting Analytics. Luckily, Facebook says Insights won’t be impacted by the removal of Facebook Analytics.

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Oracle Retail Xstore Office Cloud Service: A Digital Transformation In The Retail Community

Valasys

According to Jeff Warren, the Vice President of Oracle Retail, retailers have always been known to be slow when it comes to POS solution upgrades. They wait 5-7 years prior to considering an upgrade. This has badly affected their ability to keep pace and provide an experience that is dynamic and engaging to their customers.

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Why Fintech is the Next Ad Industry Disruptor: Creating Offline Transaction-Based Advertising

Martech Advisor

In fact, the total dollar value loaded on prepaid cards was expected to be $112 billion in 2018. And new payment entrants -like Square, Stripe and Shopify - have streamlined and modernized POS systems, allowing retailers and merchants an easily rip and replace solution for their dated cash registers.

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Suffering From CDP Sensory Overload? Here's 7 Things to Do Before You Invest 

Martech Advisor

Since 2018 the number of CDP vendors has risen by 60 percent, with over 100 vendors now operating in this space. ” In fact, since 2018 the number of CDP vendors has risen by 60 per cent, with over 100 vendors now operating in this space.

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What It Means to Get Branded Content Right

Content Marketing Institute

According to Resolution Media, the effort resulted in a record-breaking brand lift (a big win for a campaign aimed at driving awareness) and paved the way for BMOHB to “own” comedy within the financial services space – earning a 2018 Content Marketing Award for Best Branded Content. War Child UK sparks a meaningful conversation.

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7 Frightfully Fabulous Halloween Content Marketing Campaigns

Outbrain

Fanta is repeating its popular campaign featuring seasonal graphics on its packaging along with experiential Halloween kits available at every point of sale (POS). Now, the marketers behind Fortnite are using an incredible amount of hype to further ignite interest during Halloween 2018. 6) Fanta’s Holistic Approach to Horror.