Hubspot

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. I probably don't need to tell you that podcasting takes time and effort. Podcasts and Advertising. In 2018, 17% of marketers were actively planning to add podcasting to their strategy.

Stats 89

Stats Advertisements Advertising Cost Per Thousand 89

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. And in the podcast corner: 37% of Americans ages 12 and older listened to a podcast in the previous month.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

The Freeman Company

DECEMBER 29, 2017

Am hoping it will just be BCStrategies at some point in 2018, and I'm getting on the bandwagon now. I stand corrected on my earlier blog post, saying that our podcast about Net Neutrality was the last one for 2017. Two names, two websites, but the content is the same, and so are the people.

Forecasting 40

Forecasting Business Consulting Trends 40

NetLine

DECEMBER 12, 2022

Our Chief Strategy Officer, David Fortino , was recently invited to be a guest on The Healthtech Marketing Podcast to discuss NetLine’s 2022 State of B2B Content Consumption and Demand Report for Marketers. . Trends in content? Since 2018, B2B professionals have gradually added 6.2 What content do buyers want and why?

Top of Funnel 52

Top of Funnel B2B Marketing B2B Advertising Funnels 52

Content Marketing Institute

DECEMBER 12, 2017

Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always been a favorite part of the job … and it will be one of CMI’s content experiences I’ll miss the most as I retire from CMI this month. . Alexa skills.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Hubspot

DECEMBER 22, 2017

They take me along in their earbuds as they stream my podcast, Build a Better Agency. It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are now surprisingly mainstream. A no-nonsense primer from a podcast experimenter.

Advertising Agencies 77

Advertising Agencies Paid Search Agency Thought Leadership Ad Agencies 77

Martech Advisor

SEPTEMBER 26, 2019

Having a podcast can have many business benefits, but making money may not be a crucial focus for podcasters yet. In light of National Podcast Day Co-founder and CEO of Quill Fatima Zaidi shares the importance podcasting can have for your brand and how you can monetize your efforts. podcast ad revenue in 2017.

Merchandising 79

Merchandising Advertising Agencies Advertising Mediums Marketing Proposals 79

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. Click To Tweet.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

ClickZ

AUGUST 14, 2019

According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, and a full quarter of current podcast listeners have tuned in for the first time just in the past six months. ” More podcast listeners, more podcast ads.

Work Management 88

Work Management Marketing Management Ads Ad Frequency 88

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Unbounce

AUGUST 29, 2019

For example, Jimmy Daly, Marketing Director at Animalz , recently called out this design trend on Twitter. Although we’re not alone—custom photography seems to be another growing design trend for SaaS brands.). As marketers trying to stand out in an increasingly competitive industry—is it bad for us to follow design trends?

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Content4Demand

SEPTEMBER 21, 2018

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. Dr. Death (#1).

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Sprout Social

JUNE 17, 2019

However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. You also could use Sprout’s 2018 Index for inspiration. Embrace authenticity. Don’t create.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Marketing Insider Group

SEPTEMBER 16, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. It identified “LinkedIn Stories” as an important search trend for us in marketing. Showcase Your Loyal Customers.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Outgrow

JANUARY 6, 2023

We recently interviewed Moe Kiss for our monthly podcast – ‘ Marketer of the Month ’! Johan Lievens is the podcasting host at Outgrow.co In 2018, she was named the top new practitioner by the Digital Analytics Association USA. No problem, just watch the Podcast! Welcome to the Marketer Of The Month blog!

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Ad Exchange 52

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Outgrow

JUNE 13, 2023

We recently interviewed Hazel Savage for our monthly podcast – ‘ Marketer of the Month ’! Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit.

Marketing AI 52

Marketing AI Outgrow Curation Acquisitions 52

Hubspot

JANUARY 31, 2018

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. Read blogs or go to industry events to learn about new trends.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

Zoominfo

MAY 25, 2021

Figure 1 : These job requirements, culled from an open position at ZoomInfo, illustrate the trend toward aligning sales and marketing operations. Initially inspired from a compliance requirement, marketers have just gotten a lot tighter on the quality of their data,” Brinker said on a recent episode of ZoomInfo’s podcast “Talk Data To Me.” “You

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Martech Advisor

JANUARY 31, 2020

MediaRadar published its analysis of 2019’s top digital advertising trends. Todd Krizelman, CEO and Co-Founder of MediaRadar spoke about the growing popularity of podcast advertising: “ In addition to more traditional ad formats, 2019 saw many B2B companies experimenting in podcast advertising.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. By using the most trending platform? So to sum it up, this trend is approaching peak popularity.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Hubspot

SEPTEMBER 23, 2018

Small Business Trends. The Social Media section of Small Business Trends, a large news property for entrepreneurs, is filled with expert social media advice and multimedia content for the small business. She also hosts a podcast called Brand Authority, further expanding on the challenges she examines on her blog. Web Ink Now.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Sprout Social

MARCH 30, 2021

— Jordannn (@lockha12) August 15, 2018. The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day. What should the next season of our podcast focus on? Marike Knight explains on the PukaUp Podcast. There was a clear answer: Wednesday.

Marketing Management 123

Marketing Management Paid Search Agency Social Media Keywords 123

Outgrow

MAY 23, 2022

We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. .

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Aberdeen

DECEMBER 20, 2018

In the first post of this three-part series, we noted that now is the time of the year CX leaders are evaluating their 2018 activities and planning for 2019. videos, images, podcasts, etc.) The post Contact Center & CX Trends 2019 (Part 2) appeared first on Aberdeen.

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

Salesforce Marketing Cloud

OCTOBER 14, 2021

Feldman (she/her) (@CherFeldman) August 21, 2018. Then, in 2016, Admin Evangelist Mike Gerholdt met Zac Otero and invited him to share his Trailblazer story on the Salesforce Admin podcast. Throughout 2018 and 2019, we spotlighted 30+ more amazing Trailblazers at Dreamforce , Salesforce World Tours, and TrailheaDX.

Peer-to-peer 95

Peer-to-peer Communities User-Generated Content Course 95

Zoominfo

MARCH 14, 2018

The Convince & Convert team, hand-picked by Jay, uses decades of experience to help move companies or organizations forward in digital through process improvement, customer attitudinal research, competitor analysis, trend-spotting, and creative campaign ideas that get results.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Small Business Trends ). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007. MarketingSherpa ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Content4Demand

OCTOBER 11, 2018

If it seems like you can’t read about B2B marketing trends without seeing a mention of influencer marketing, you wouldn’t be far off. Influencer marketing is one of (if not the ) hottest trends, encouraging B2B marketers to rethink the way they create and share content. This is where planning is critical.

Planning 75

Planning B2B Thought Leadership Advertising Agencies Thought Leadership 75

Exo B2B

NOVEMBER 15, 2018

But what this table does not say is that the Martech landscape changed in 2018. Expect to see podcasts, currently fourth, making their comeback. This year he signed the preface to the annual BuzzSumo study which also focuses on the major trends of content on social networks. It’s as if we are going back in time.

Studies 40

Studies Webinar Metrics Marketing & Strategy Marketing Strategy 40

Buffer

AUGUST 4, 2022

She recently started a role at Andreessen Horowitz (a16z), a venture capital firm, as their podcast host. She’s also led Trends at The Hustle , a premium newsletter publication acquired by Hubspot, and was also Director of Marketing for Hubspot Creators. ” But I ended up doing it, and it was a great decision.

Intent 86

Intent Personalization Ad Building Brand Identity 86

Zoominfo

MAY 25, 2021

Figure 1 : These job requirements, culled from an open position at ZoomInfo, illustrate the trend toward aligning sales and marketing operations. Initially inspired from a compliance requirement, marketers have just gotten a lot tighter on the quality of their data,” Brinker said on a recent episode of ZoomInfo’s podcast “Talk Data To Me.” “You

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Salesforce Marketing Cloud

DECEMBER 12, 2022

By 2018, the most common question I got from clients was, “ What is a CDP, anyway? ” Trending Articles. Our 11 Best Business Podcasts of 2022. During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). 6 min read. 6 min read.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Management Loyalty 98