Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. Comparing year-on-year trends for priority marketing activities, content creation remains second place priority, with distribution and amplification third priority.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Parse.ly

DECEMBER 9, 2019

We’ve got one more month to go before we can do a proper year-over-year assessment, and though we probably shouldn’t expect any game-changers to happen at the buzzer, we can at least touch base on where we’ve landed year-to-date: what were the biggest referral trends of 2019? Our original predictions were not just about big growth trends.

Trends 89

Trends Aggregators Stats Privacy 89

Stevens & Tate

AUGUST 10, 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. Lessons Learned: Buyer Persona Gone Wrong.

Trends 65

Trends Spyware Work Management Paid Search Agency 65

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Content Standard

MAY 10, 2019

The Customer as Protagonist: Designing Robust Buyer Personas for CX Marketing Strategy. Mapping helps you to expertly navigate that road and understand which moment is right to begin a conversation with a brand persona in mind. Working with software that guides you through developing buyer personas can make the process easier.

Buyer Personas 102

Buyer Personas Design Ad Building A/B testing 102

Hinge Marketing

MARCH 20, 2018

The 2018 High Growth Study: Government Contractor Edition focuses on a segment of 91 government contractors, with services that span across architecture, construction, consulting, engineering and technology industries. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. The High-Growth Perspective.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Content Standard

FEBRUARY 15, 2019

Marketers develop buyer personas to better understand the brand’s audience intimately, and then build a content strategy around the information needs of those personas. But it’s also one with a massive hidden issue: How do you know when your audience moves on if you don’t revisit the personas on a regular basis?

Buyer Personas 67

Buyer Personas Brand Identity Branding Work Management 67

Cintell

JULY 3, 2018

The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. These personas will not only help you in your marketing efforts but also better understand the customers you currently have. Clearly customers bring a healthy level of skepticism to branded content.

Buy 172

Buy B2B Vendors Transparency 172

Zoominfo

SEPTEMBER 15, 2020

.” – @BrennerMichael Find more #personalization wisdom here: [link] pic.twitter.com/YPBjoO1KJf — ZoomInfo (@ZoomInfo) September 12, 2018. You have to appeal to multiple personas, who then have to make unanimous decisions in procuring products or services. Define Buyer Groups. What is Buyer Intent Data? A Guide for 2020.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Ledger Bennett

FEBRUARY 24, 2020

In this context, the invisible clothes are common B2B marketing trends and our propensity to believe in them at all costs. There are hundreds of blogs written on the subject ‘latest trends in B2B marketing’. But it’s not new, and it’s not a trend. Take a step back and really unpick what these ‘trends’ mean for your business.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. Buyer Personas for B2B videos Now is the time to lean on your Buyer Persona. For instance, IT professionals may appreciate videos on the latest tech trends or cybersecurity tips.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. 50% of new Pinterest sign-ups were men in 2018, taking the number of active users to 250 million. Let’s understand why these visual platforms are at the center of social media trends today.

Social Media 99

Social Media Social Marketing Media Trends 99

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Tomorrow People

DECEMBER 18, 2017

Find out what to ask for this Christmas for a more successful content marketing strategy in 2018. And if you give it to them, you’re likely to be rewarded - 85% of businesses now have in-house staff to produce video so the trend has caught on! Planning to grow your business in 2018? Don’t settle for any more turtle doves!

Planning 0

Planning B2B Thought Leadership Tips Content Marketing 0

Bound360

NOVEMBER 16, 2017

Will your budget and goals stay the same from 2017 to 2018? Look at the average amount your customers spend with you, but evaluate the trends of these lines over time. One of the fastest paths to a boardroom conversation is comparing these two trend lines along with a plan to impact changing their trajectory. Didn’t think so.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

Smashmouth Marketing

MARCH 14, 2020

That’s one way to use the available marketing budget: Source Ideal Customer Profile Leads (ICPs) to drive your most desirable persona to your events. Depending on the specifications of the target audience, market, title, persona, and in the case of HQLs, the questions to answer, leads can range from $40-$50 per MQL and $80-$100 per HQL.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

B2B Marketing Insights - WE

APRIL 24, 2018

So here are 7 digital marketing improvements for manufacturers to follow in 2018. Build your buyer’s persona(s). A buyer persona is a snapshot of who your ideal customer is. The buyer persona is made up of things like demographic information, behavior patterns, buying motivators, and goals.

Planning 40

Planning Marketing Analytics Tools Buyer Personas Lead Ranking 40

Content Marketing Institute

MARCH 14, 2018

As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. Solid buyer personas certainly play a role. But personas, while a convenient shorthand, are neither a one-and-done proposition nor the final word on understanding audience needs.

Research 105

Research Budget Programs Paid Search Agency Account Based Marketing 105

Zoominfo

APRIL 18, 2018

It’s difficult to meet the ever-growing demand for content, but if you blindly follow trends or fail to think concepts through, your efforts will undoubtedly fail. Marketing Madness: Your 2018 Starting Lineup [Infographic]. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic].

Zoominfo 140

Zoominfo Buyer Personas Marketing & Strategy B2B Sales 140

Zoominfo

SEPTEMBER 15, 2020

.” – @BrennerMichael Find more #personalization wisdom here: [link] pic.twitter.com/YPBjoO1KJf — ZoomInfo (@ZoomInfo) September 12, 2018 2. You have to appeal to multiple personas, who then have to make unanimous decisions in procuring products or services.

Buyer Intent 100

Buyer Intent Intent Data Intent Budget Programs 100

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. And the only way to ensure this relevance is to have a strong understanding of your buyer personas. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Circle Studio

DECEMBER 28, 2017

7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. So what trends will likely have the biggest impact on firms in the year ahead? So what trends will likely have the biggest impact on firms in the year ahead?

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

KoMarketing Associates

JANUARY 23, 2018

In the 2017 Content Marketing Institute and Marketing Profs B2B Content Marketing Trends report , only 54 percent of the content marketers who even have a strategy have well-defined business goals for their content. And only 57 percent of them have a deep understanding of audience personas. There are many ways to visualize this.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Tomorrow People

FEBRUARY 2, 2018

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Next steps : Start organizing some persona interviews for us and answering any additional questions we have ahead of the targeting workshop. The content marketing methodology.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. Click To Tweet.

Research 107

Research Planning Content Marketing Peer-to-peer 107

Brightedge

MAY 16, 2021

She has practical advice on how to move beyond profiles to personas and solid go-to-market planning. This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KEO Marketing

OCTOBER 31, 2017

The trends many experts identified will continue throughout the remainder of 2017 and into 2018. Defining user intent helps you identify buyer personas and inbound funnel stages. This upward trend is expected to continue in the coming years. If you have not yet prepared for these five developments, you should do so now.

SEO 48

SEO Trends Multi-Channel SERP 48

Hubspot

APRIL 21, 2020

The growing trend of using mobile messaging apps for marketing makes sense. By Q1 of 2018, 60 billion messages were being sent through the platform each day. In 2018, WhatsApp grew its U.K. In 2018, just over 149 million people had at least one mobile messaging app on their smartphone. WhatsApp ). WhatsApp ). eMarketer ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Tomorrow People

FEBRUARY 2, 2018

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Next steps : Start organizing some persona interviews for us and answering any additional questions we have ahead of the targeting workshop. The content marketing methodology.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Zoominfo

FEBRUARY 7, 2018

From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. One way of doing this is to create buyer personas. . Buyer personas are detailed profiles of your best buyers. Buyer personas provide your marketing team with a deeper understanding of your target audience.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

MarketJoy

JULY 13, 2018

Discover the change in purchasing decisions with reference to different personas and lead generation channels. The guests will have a detailed discussion on the change in purchasing decisions as per the different personas and various B2B lead generation channels that used to target them. Register here for the webinar.

Webinar Metrics 63

Webinar Metrics Buyer Personas Lead Gen Advertising Benchmark 63

Marketing Interactions

FEBRUARY 15, 2019

For those of you who know me, you know I spend much of my time talking to my clients’ customers to do the research necessary to build buyer personas that can truly inform content marketing, product marketing and sales enablement programs. You will need their buy-in to use personas successfully in your company.]. Data Can Be Misleading.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

Bluetext

DECEMBER 20, 2017

User experience and personalization was the top trend for website development, and it will continue to be for 2018. With that in mind, here are our top tips for creating websites with user design as the first and foremost priority: Personas are evolving. See how Bluetext can help design a website with a great user experience. .

Design 23

Design Tips Top of Funnel Advertising Mediums 23

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . Pipeline Trend by Month. The above should be sliced by lead segmentations, including job title/personas, industry, etc., We just looked at the top 10 most important B2B marketing and sales metrics you should be measuring in 2018. . . Net new users (By Source). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Content Standard

OCTOBER 31, 2019

“Data-driven” has been the battle cry for many years, and the 2020 marketing trends already emerging do nothing to change that perception. Budget airline EasyJet replaced its marketing director with a chief data officer in 2018, a role that’s emerged in other organizations , too. Recommended for you.

Creativity 41

Creativity Trends CMO Top of Funnel 41

Zoominfo

MARCH 15, 2018

4. 6 Sales Metrics to Track in 2018. In today’s post, we share six key sales metrics to pay attention to in 2018. Now that ABM has proven to be more than just a passing trend, it’s time to take it to the next level. B2B Blog Post Round-Up: Buyer Personas, User-Generated Content, & More [October]. Keep reading!

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Hubspot

DECEMBER 22, 2017

Starting to see a downward trend in listenership? Your target personas won’t find your podcast without a little help, so promote it like your life depends on it. Rob’s suggestion is to hit at least 500 downloads an episode to feel sure you’ve broken the cycle of only having people in your inner circle tune in.

Advertising Agencies 77

Advertising Agencies Paid Search Agency Thought Leadership Ad Agencies 77