Zoominfo

APRIL 23, 2018

To gain a better understanding of the specific challenges facing sales professionals in 2018, Richardson Sales Training surveyed more than 350 sales professionals. The resulting 2018 Selling Challenges Study provides a panoramic view of these challenges and solutions to overcome them.

B2B Sales 133

B2B Sales Zoominfo Training Vendors 133

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. It’s no wonder that 43% of salespeople in 2020 used sales intelligence tools, compared to 28% in 2018. With D&B Hoovers, customers can use its data for more efficient prospecting.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Outreach

DECEMBER 26, 2018

If you're reading this now, you are probably regularly (or at least dabble in) reading the Outreach blog to stay up to date on product news, the latest best practices, and what's going on in the space in general. Without further ado, here are the 10 Outreach blog posts with the most views in 2018!

Cold Calling 77

Cold Calling Outreach Open Rate Work Management 77

Navigate the Channel

MARCH 20, 2018

The world of business-to-business marketing continues to evolve in 2018. What B2B marketing trends actually define 2018? Companies may have to open up their supply chains to scrutiny, and they will certainly have to learn how to communicate the value of their suppliers to prospects. Social Outreach. Influencer Marketing.

Business to Business 79

Business to Business Tactics Trends Business 79

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Without further ado, join us in congratulating—and getting inspiration from—the winners of the 2018 VIB Awards. Sherlock Holmes.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Vidyard

MARCH 11, 2019

Right now, less than 10% of sales teams are using video as a part of their sales strategy and connecting to prospects by spamming impersonal and irrelevant spray-and-pray messages just isn’t working anymore. Organizations who are ahead of the curve have quickly realized that simply using video as part of their outreach is not enough.

Video Marketing 75

Video Marketing Personalization Ad Exchange Barriers 75

Hubspot

DECEMBER 26, 2017

SDR/BDR Skills for 2018. Video prospecting. Highly customized outreach. We’re about to turn the corner into 2018. 1) Video prospecting. Video prospecting” is a buzzword, but at HubSpot, we’ve seen great results. Of course, that’s probably one month before video prospecting starts to lose its impact …).

Marketing Automation Services 99

Marketing Automation Services Allocation Work Management Peer-to-peer 99

Zoominfo

SEPTEMBER 15, 2020

According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects. ZoomInfo’s Intent tool allows sales reps to narrow down ideal prospects with buying intent using filtered searching, notifications, and CRM integration. How to use Buyer Intent Data Tools.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

JULY 29, 2020

To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. So whatever you pitch to your prospect needs to work for their purchase-savvy staff. link] ( @rsvpselling ) pic.twitter.com/1aBYRL97l7 — ZoomInfo (@ZoomInfo) April 20, 2018. Cold calls?

Cold Calling 240

Cold Calling Zoominfo Work Management B2B Sales 240

Hubspot

NOVEMBER 1, 2017

What are the sales trends of 2018? Video prospecting. 2018 is just around the corner. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. 1) Video prospecting. Greater emphasis on SDR training. Messaging and chat. Sales automation. End user selling.

Top of Funnel 90

Top of Funnel Trends Digital Marketing Funnels Paid Search Agency 90

Zoominfo

FEBRUARY 7, 2023

There’s no shortage of valuable information about prospects and customers — as long as you know how to access and apply it. One example of an outbound sales tactic is the triple touch process , where reps work to connect with prospects through a series of personalized messages. What makes a sales strategy effective?

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. “An ally in creation is an ally in promotion” – @crestodina at #CMworld on the importance of influencer outreach and inclusion in your content marketing.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Leadspace

FEBRUARY 19, 2018

Here are ten of the best strategies for B2B marketing in 2018. But according to GMass, cold emails are still effective for things like finding influencers and landing phone calls with prospective leads. But in the digital age, many prospective customers will never attend. Personalize content for B2B audiences.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your sales prospect lists. Instead, modern sales professionals find success by creating and reaching out to hyper-targeted lists made up of only the most qualified prospects. Let’s get into it! Building A Sales Lead List 1.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

APRIL 5, 2023

Here’s how ZoomInfo solves that complexity for our customers, giving them more time to focus on connecting with prospects and helping them avoid deliverability problems that can handcuff their GTM plans. But in a world of increasingly intricate, constantly changing email patterns, bad guesses can stop your growth in its tracks.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

SalesIntel

DECEMBER 6, 2023

These tools can also help sales teams prioritize leads and streamline communication with prospects and customers, leading to more effective and efficient sales efforts. Difficulty prioritizing leads and managing a large volume of prospects and customers. Sales prospecting is the primary challenge for sales reps.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Outreach

JANUARY 3, 2018

2017 has been quite the wild ride at Outreach -- our product and company are growing so fast, you may barely even recognize us from a mere 365 days ago! Before we charge into 2018 in full force, let’s take a look back at the most game changing features we brought you in 2017. in 2017 to keep your team running at peak excellence.

Outreach 58

Outreach Efficiency Analytics Marketing Prospects 58

Hubspot

JANUARY 3, 2018

Already been ghosted by a few prospects this holiday season? Planning, budgetary shifts, and vacation are all reasons we lose track with prospects at the end of the year -- but it matters how and when you follow up in January. To help, I’ve outlined five tips for re-engaging with prospects and clients after the new year.

Work Management 88

Work Management Marketing Management Cross-Selling Outreach 88

Hubspot

JANUARY 31, 2018

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. The first thing you need to do? The first thing you need to do?

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

Zoominfo

AUGUST 1, 2023

We’re making recommendations for reps more detailed and actionable — offering specific packages to sell depending on the prospect and the stage they’re at in the sales cycle, for example. In 2018, manufacturing and risk-management were among the leading industries benefiting from AI. Today, it’s sales and marketing.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

The Point

JANUARY 17, 2019

In their “ State of Sales Development: 2018 Report , ” the authors deliver 43 pages of benchmarks and trends that illustrate how today’s leading companies are succeeding in sales development. But how much better if that first outreach is automated? It’s also why the data contained in a new report from Insidesales.com is so compelling.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

Zoominfo

AUGUST 30, 2022

Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain. In the last year alone, our data shows that the words “GDPR” and “Marketing” were mentioned together over 30,000 times on prospect calls. What is the GDPR?

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Zoominfo

SEPTEMBER 15, 2020

According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects. ZoomInfo’s Intent tool allows sales reps to narrow down ideal prospects with buying intent using filtered searching, notifications, and CRM integration.

Buyer Intent 100

Buyer Intent Intent Data Intent Budget Programs 100

DiscoverOrg

JANUARY 8, 2019

Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019. From a big data perspective, 2018 was the first year I’ve felt our company actually started leveraging machine learning and predictive capabilities for ourselves. For example, the way Einstein feeds into Marketo or Outreach.

Intent Data 149

Intent Data Intent Signal B2B Intent 149

Hubspot

FEBRUARY 16, 2018

After a long day of sales calls, juggling what feels like a million prospects, and filling out endless CRM fields -- it’s easy for salespeople to slip into bad work habits. Avoiding Prospecting. But 2018 is all about team selling. Avoiding prospecting. Block off time for prospecting every week. Bad Habits at Work.

Top of Funnel 75

Top of Funnel Act-On Marketing Prospects Outreach 75

Outreach

JANUARY 12, 2021

In 2020, Outreach…. This round brought Outreach's valuation up to $1.33 In Europe, Outreach currently serves more than 200 customers, including DocuSign and Signal AI. Outreach’s workforce continued to rapidly grow, doubling to more than 600 employees. Forrester names Outreach a sales engagement leader.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

DiscoverOrg

JANUARY 29, 2019

Own win rate increases by 300% when we know key parts of a prospect’s technology stack. If your offering integrates with your prospect’s tech stack, it’s not a matter of whether a prospect can use a solution like yours: They can, and they do. Don’t creep out your prospects by acting like a stalker. We’ll take it!

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

Confessions of a B2B Marketer

AUGUST 16, 2023

Is there a low risk, high value offer you can make to your prospects in order to convert them into customers sooner? By 2018, their ARR was $66m. How can you show the world that your software works? How can you incorporate education into your customer acquisition process? How can you best incentivise your partners and affiliates?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ideal Customer Profiles Outreach 52

Biznology

FEBRUARY 13, 2018

If you build it, they won’t come—especially in 2018 when the blogosphere, vlogosphere, and social mediasphere is noisy and crowded. AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. My prospect knows that. 50’s a fail.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

TrustRadius Marketing

NOVEMBER 1, 2018

With 2019 looming, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. Video content, influencer marketing, outreach on social channels, augmented reality, SEO, and data-driven advertising strategies continue to be leading tools of choice for savvy brand-builders. . Wrapping Up.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

Zoominfo

MAY 21, 2018

Here’s why: Prospects and customers have access to a wide variety of content online and as a result, companies must take extra steps to make sure their content is seen first. The Ultimate Guide to Sales Outreach [Infographic]. Marketing Madness: Your 2018 Starting Lineup [Infographic].

Personalization 133

Personalization Zoominfo Buyer Personas Marketing & Strategy 133

Hubspot

MARCH 7, 2018

Of the new prospects your reps reach out to, how many convert to customers ? Are lower-performing reps approaching bad-fit prospects? Compare conversion rates to the number of prospects a rep reaches out to. Another commonly used measurement is rate of client acquisition.

Work Management 100

Work Management Lead Scoring Lead Ranking Cross-Selling 100

SmartBug Media

SEPTEMBER 6, 2019

According to Demand Gen Report’s 2018 ABM Benchmark Survey Report, only 25 percent of B2B companies currently use intent data and monitoring tools, with just 35 percent planning to use these tools in the coming year. To learn more about how to use data more effectively, click here.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

SendX

NOVEMBER 20, 2018

Fast forward to 2018, Cyber Monday is expected to generate $7.8 Everything (well almost) has been compiled and the top SaaS Cyber Monday Deals of 2018 have been chosen! is a sales automation platform that allows users to both prospect and send automated email campaigns. The offer is valid through 30 Nov 2018. ?

Enterprise Management 258

Enterprise Management Marketing Automation Services Work Management Marketing Management 258

Outreach

APRIL 25, 2018

In case you missed our finalist announcement , the Nucleos are a customer awards ceremony in which Outreach recognizes eight exceptional customers for their ability to drive success at their organization, through their passion for sales excellence and outstanding use of Outreach.

Outreach 84

Outreach Work Management Marketing Management Conference 84

Vidyard

MAY 2, 2018

In fact, Sean McPheat of MTD Sales Training named video a top sales trend of 2018 , just as HubSpot recently listed video prospecting as their #1 skill every sales development representative needs to master in 2018. Or how incorporating video into their sales outreach gave Terminus more than triple the response rate.

Video Marketing 93

Video Marketing Examples Top of Funnel Account Based Marketing 93

Outreach

MARCH 9, 2020

Back in 2018, a few motivated salespeople at Outreach broke into an unlikely niche: the sports ticketing market. Fast forward to 2020, and Outreach is already being used by several professional and college sports teams, including the Sacramento Kings (NBA), The Seattle Mariners (MLB), and Rutgers University (NCAA).

Ideal Customer Profiles 59

Ideal Customer Profiles Verticals Outreach Marketing Proposals 59