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Machine Learning and AI Marketing Trends to Watch for 2018

Marketing Insider Group

While many marketing organizations are still struggling to make the jump from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and […]. The post Machine Learning and AI Marketing Trends to Watch for 2018 appeared first on Marketing Insider Group.

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What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

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Four Digital Marketing Trends in China To Know for 2018

KoMarketing Associates

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my best to stay on top of the latest trends. Let us know! .

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The Top Event Marketing Trends for 2019

Marketing Insider Group

Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. As 2018 trends such as […].

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. How to best evaluate intent data sources for your organization.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Personalization.

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2018 Sales Operations Predictions

InsightSquared

In the six or seven years I’ve worked in sales operations, every year seems to have brought bigger and bigger changes, and I have no doubt that 2018 will be no different. I took some time to hear from fellow sales operators about the biggest new trends and predictions for 2018 — here’s what they had to say.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

The engine underneath is training, governance and a modern content and communications organization. August 7 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT Engage with signature content opportunities. Operationalize for the digital age.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. November 20, 2018 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT And the best part is, it can apply to content for all stages of your funnel!

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

How to influence organization-wide lead generation strategy change. December 11, 2018 11:00 AM PST, 2:00 PM EST, 7:00 PM BST In this webinar, she’ll dive into: What engagement actually is and how it impacts your pipeline. How to spend less time and gather higher quality leads. Come join us for what’s going to be a high impact session!

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. May 2 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT.