Zoominfo

OCTOBER 13, 2023

Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Liveintent

MAY 9, 2018

People-based marketing was a hot topic at LiveRamp’s RampUp 2018. “Consumers are demanding that we respect them and give them the right to opt in or opt out,” said Matthew Keiser , LiveIntent CEO. . People-based marketing includes the notion of the persistent opt-out.

Tips 87

Tips Opt-out Opt-in Loyalty 87

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. And tens of millions of dollars in new pipeline. No problem! Then we cried.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Zoominfo

JANUARY 12, 2023

The UK General Data Protection Regulation (UK GDPR) The Data Protection Act 2018 (DPA18) The Privacy and Electronic Communication Regulations 2003 (PECR) Because non-compliance penalties can be costly , it’s important to become familiar with the components of each law and what they mean for your business.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

Zoominfo

AUGUST 30, 2022

Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain. Adopted in 2016 and enacted in 2018, the GDPR was created to improve data collection, processing, and usage. What is the GDPR? What is the ePrivacy Directive?

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Zoominfo

JULY 19, 2022

The General Data Protection Regulation (GDPR) was enacted by the European Union in 2018, and remains perhaps the world’s most stringent data privacy regulation. Since July 2018, the total number of GDPR infractions and fines has been steadily increasing. Are opt-ins required to send marketing emails to a business email address?

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Choozle

MARCH 5, 2024

Under the CCPA as amended by the CPRA, consumers have the right to opt-out of data ‘sales’ and also from their data being ‘shared’ with targeted advertising providers. Third party advertising opt-outs are through prescribed links and need to be ‘controlled’ by the Business. Updated Privacy-Compliance Requirements 1.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Content Marketing Institute

JUNE 28, 2018

I clicked opt out and landed on a page with no opt-out option. Then I received a thank you … for opting-in. A few weeks ago, your inbox was probably stuffed with GDPR emails. Many asked us to review and accept new privacy policies. Some thanked us for being loyal subscribers. Some begged us to stay subscribed.

Privacy Policies 96

Privacy Policies Opt-out Opt-in Phishing 96

PathFactory

JANUARY 3, 2019

That’s why we’d like to share some of our best marketing campaigns of 2018 along with some key learnings you can take with you into 2019. Q1 2018: The Great Gate Debate. We started 2018 off with a bang with The Great Gate Debate (GGD). Q2 2018: GDPR Wars. Q3 2018: The Channel Panel. And it worked. click here.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Envy

JANUARY 28, 2018

How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? Getting ready for 2018 with Account Based Marketing. Reading time: 7 very informative minutes. Curious as to what the new year has in store for B2B marketing? Marketing Automation.

Top of Funnel 98

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 98

Lead Liaison

JULY 16, 2018

Never send emails to a purchased list, even if the selling company promises everyone is validated and opted in! When a person opts out of emails, you lose the ability to send them any kind of email communication. You should also make sure that you only send to people who have specifically opted in to your email lists.

Deliverability 48

Deliverability Lead Liaison Open Rate CAN-SPAM 48

SnapApp

JULY 31, 2018

As of May 2018, companies have to comply with the European Union’s General Data Protection Regulation (GDPR.) The wording needs to be less vague so you make it clear people are opting in to your emails. Opt-in options should be granular, meaning that different lists have different boxes to tick for those who want to opt in.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

As of May 2018, companies have to comply with the European Union’s General Data Protection Regulation (GDPR.) The wording needs to be less vague so you make it clear people are opting in to your emails. Opt-in options should be granular, meaning that different lists have different boxes to tick for those who want to opt in.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SendX

FEBRUARY 26, 2021

In 2018, email marketing earned an average of $38 per every $1 spent. Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Email marketing is just as relevant in the finance industry as it is in any other industry. What Benefits Can You Get from Email Marketing as a Financial Advisor?

Work Management 203

Work Management Marketing Management Email Marketing Service 203

The Point

FEBRUARY 27, 2018

The law takes effect May 25, 2018, and applies not only to companies doing business within the European Union (EU), but to any company offering goods or services to customers or businesses in Europe. Let Visitors Opt-Out of Cookie Tracking. Create an Opt-In Process. The penalties for non-compliance with GDPR can be severe.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

BOP Design

MAY 7, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. We asked B2B marketers, “What is your biggest lead generation challenge in 2018?” Here are the results of the survey. Lead Nurturing: Personalization Wins.

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

The Point

NOVEMBER 13, 2018

In July of 2018, California passed its own digital privacy law that mimics many of the same regulations present in GDPR, including rules empowering consumers to demand that marketers delete their personal data. As marketers discovered this year, getting any significant percentage of opt-out contacts to opt-in is no small task.).

Trust Marketing 133

Trust Marketing Privacy Opt-out Opt-in 133

Zoominfo

JUNE 10, 2022

In April 2016, all the countries in the EU adopted GDPR regulations and it officially went into effect on 25 May 2018. Any company conducting business in the European Union (EU) must comply with the rules and regulations laid out by GDPR or risk facing hefty fines. What is GDPR? A “regulation” requires all members to enact the law in full.

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

Zoominfo

MAY 22, 2020

In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. Maybe, depending on how badly you want to make cashless transactions between friends. What about a company selling magazine subscriptions? Breadth of Data is Defined by Sensitivity—and Comfort Levels.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

KoMarketing Associates

MARCH 14, 2018

Agile Sherpas and Kapost recently conducted the “State of Agile Marketing 2018” to determine how many marketers have adopted agile principles and what it looks like for them. percent opt for an agile approach. For the remainder of 2018, the majority of marketers (53.3 Statistics showed that 40.3

Planning 167

Planning Customer Surveys Work Management Opt-in 167

Zoominfo

JULY 13, 2022

Data FAQ: Does ZoomInfo make opting out of its database difficult? There are multiple ways to opt out of ZoomInfo’s database. Concerns around data privacy have been on the rise in recent years — and for good reason. As consumers in a technology-driven world, our information has become a new form of currency. Answer: No.

Zoominfo 130

Zoominfo Privacy FAQ Opt-out 130

Inbox Insight

FEBRUARY 26, 2018

As 2018 is already seeming to disappear before our eyes, we wanted to look at the upcoming email trends which will shape what’s arriving in your inbox throughout the rest of the year. Without further ado, here are the 5 email trends you need to watch in 2018. What methods will B2B email marketers be focusing on?

Marketing AI 40

Marketing AI Trends Sales Genius Opt-out 40

Webbiquity

JANUARY 20, 2021

Since 2018 when the law passed, international legislative authorities have implemented several international equivalents, the latest ones being Brazil’s LGPD and California’s CCPA. Guest post by Natasha Lane. falls under these privacy regulations. And not just that. Finding Balance Between Personalization and Privacy.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Smarte

SEPTEMBER 27, 2021

The way you prospect has changed forever since May 2018 – after the implementation of the EU Data Protection Regulation call GDPR (Global Data Protection Regulation). British Airways was fined up to €200 million for a data breach that in September 2018. However, things have radically changed now. Penalties involved. Misconceptions.

Cold Calling 98

Cold Calling Opt-out Opt-in Contact Marketing 98

Sprout Social

JUNE 15, 2020

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. The GDPR (General Data Production Regulation) represents a data protection law implemented by the EU (European Union) in May 2018. Restrictions on social media ads and remarketing.

Social Media 130

Social Media Social Marketing Privacy Policies Media 130

KoMarketing Associates

FEBRUARY 26, 2018

When it comes to relying on probabilistic data, new research shows that marketers may be better off opting to launch people-based campaigns instead. The 2018 Global Data Management Benchmark Report” from Experian recently shed light on how some marketers are utilizing data to gain more customer insight.

ROI 177

ROI Opt-in Advertising Benchmark High Quality Lead 177

illumin

FEBRUARY 27, 2024

Streaming audiences are frustrated by Netflix and Amazon’s latest moves to place ads on previously ad-free content (unless users opt to pay a higher fee). The company has seen significant growth as of late; its SmartCast operating system has over 18 million active accounts and has grown 400% since 2018.

Acquisitions 68

Acquisitions Advertising Agencies Marketing Proposals Paid Search Agency 68

Salesforce Marketing Cloud

APRIL 20, 2023

Also, the new regulations provide further details on how organizations must offer opt-outs, including Global Privacy Controls (GPCs). In all cases, organizations that engage in targeted advertising are required to disclose this to consumers and allow consumers to opt out of having their data processed for this purpose. consumers.

Privacy 96

Privacy Advertising Agencies Opt-out Work Management 96

Convert

SEPTEMBER 15, 2021

Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. 25 May 2018. Right to data portability (i.e., data must be provided in a readily usable format, so it can be transferred from one entity/platform to another).

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. 2018 was the year Forbes declared Account-Based marketing (ABM) no longer a buzzword, but a fully baked marketing strategy. What did success look like in 2018?

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Convert

APRIL 21, 2021

Similar to the California Consumer Privacy Act of 2018 (CCPA) , the California Privacy Rights Act of 2020 (CPRA), and even Europe’s GDPR, the CDPA is the latest development in what has been a watershed year for privacy legislation in the United States. Right to opt-out of behavioral advertising. 25 May 2018. Key Provisions.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

Zoominfo

FEBRUARY 22, 2023

The ICO Investigation of Credit Reporting Agencies In 2018, the ICO audited the direct marketing practices at three of the main Credit Reference Agencies (CRAs) in the UK: Equifax, TransUnion and Experian. Consumer data has become one of the most valuable currencies in the world. What does this ruling mean for businesses?

Privacy 130

Privacy Paid Search Agency Transparency Rules 130

Strategic-IC

FEBRUARY 26, 2018

GDPR (General Data Protection Regulation) will be enforced from May 2018. However, the legislation around data use is changing - from 25th May 2018 the General Data Protection Regulation (GDPR) will be enforced across the EU. GDPR legislation will be mandatory across the EU from 25th May 2018. What does this mean? What is GDPR?

Planning 101

Planning Opt-out Paid Search Agency Opt-in 101

Smarte

NOVEMBER 10, 2021

This resulted in the need for GDPR (General Data Protection Regulation), which came into effect in 2018. It is legally binding and cannot be ignored or opted out of. A Conclusive GDPR Checklist: What Marketers Need to Know. In this era of marketing, data is always at the core of everything, and data is available in plenty.

Work Management 98

Work Management Opt-out Marketing Management Opt-in 98

Zoominfo

APRIL 5, 2023

Getting removed from email blacklists can also be a lengthy, expensive process, including purging certain emails from your system, asking contacts to opt-in again, or even cutting ties with some partners. Over time, they could move from a simple name-based system to one that incorporates numbers or other unique identifiers.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Opt Intelligence

JANUARY 19, 2020

2018 brought GDPR, the European Union’s General Data Protection Regulation. Double opt-in can help you ensure your have verifiable proof of consent for your email list, and is a great first step towards developing your own data privacy guidelines. Develop Data Privacy Guidelines. Retarget and Resubscribe. Expand Your Email List.

Lead Generation 53

Lead Generation Generation Co-Registration Opt-in 53