6 mobile marketing trends you need to know about


The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis


Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Here we go… Content Marketing Trends. Marketing Technology Trends.

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Business video trends worth noting in 2018


If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. You can’t count on mobile devices for interactive features.

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3 Digital Trends Driving Improved Customer Experience in 2018

Modern Marketing

So CX is not just the latest trend, but what is it exactly and what makes a CX outstanding? In fact, the industry agrees that there are at least three prominent trends that are driving CX to the next level: VR/AR, AI/Bots, Mobile/IoT. Mobile & IoT.

Five B2B Marketing Trends That Will Drive Ecommerce


Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. Increased Mobile Technology. Simplify mobile payments.

Is Your Business Ready for Mobile-First Indexing?


As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Here are a few tips to help you to get ready for mobile-first indexing.

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2018 Wrapped: Choozle edition


Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. 2018 on social @choozle.

Google Algorithm Updates in 2018: Every Change You Should Know


August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else.

45 Phenomenal Email and Mobile Marketing Stats


But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below.

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Web Design Trends for 2018

KEO Marketing

What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. With malicious hackers, malware, and Ransomware more prominent, security in 2018 will be of even greater importance.

10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) Technological shifts are driving new innovations and trends that will shake up content marketing in 2018 and beyond.

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What Smartphone Users’ Mobile Mindset Means for Brands

Modern Marketing

That phenomena — and the move to smaller and smaller screens — has pushed marketers to adapt their practices and technologies to provide a mobile-optimized experience. You have to reshape the experience to fit the new mobile-only behavior. Feel naked without your smartphone?

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7 SEO Trends for 2018 That Will Make You Question Everything


Another year has come and gone, and 2018 is upon us. In 2018, things will only heat up further. A key piece of UK legislation will fundamentally alter the tracking of consumer data on the global scale, while Google’s decision to emphasize mobile users will pave the road towards the future. Recently, we conducted our fourth annual poll of SEO experts to see what they think is in store for 2018. Websites that aren’t mobile. Industry trends Featured

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The 2018 Branded Twitter Awards


From existential rants to sass to actual nonsense tweeted for two hours straight, 2018 may be the year that goes down in history as harboring some of the strangest, most unique, and most entertaining tweets of all time. — Burger King (@BurgerKing) November 28, 2018. Ah, Twitter.

The Top 7 IoT Trends of 2018


As the popularity of the Internet of Things (IoT) continues to rise across industries, it's important to take note of which trends could affect your business. IoT Trends. IoT will become more mobile-friendly. In 2018, the healthcare and IoT partnership is stronger than ever.

10 Ecommerce Trends to Expect in 2018


In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. Ecommerce Trends 2018. Mobile First. Augmented reality and virtual reality are going to gain some serious traction in 2018.

Four Digital Marketing Trends in China To Know for 2018

KoMarketing Associates

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my best to stay on top of the latest trends. Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3

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Mobile ad optimization


For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically… but is it different when you’re just focused on mobile ad optimization? Tips for mobile video.

Nine Social Media Marketing Stats You Can Use


According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Small Business Trends ).

Customer Experience Trends 2018 – Part 2


In this second article in our series of customer experience (CX) trends, we’ll continue observing the top technologies CX leaders plan to incorporate into their activities in 2018. As such, they might take place through the web, mobile applications, social media (e.g.,

Content Marketing in a Mobile World

Modern Marketing

Nor can you copy and paste it into your mobile content marketing strategy. If you want to reach your target audience in today’s environment, you need to understand that it’s a mobile world —and you need a separate content marketing plan for this channel.

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Digital B2B Marketing Trends: 2017 vs. 2018

Schubert B2B

In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings. How much of a difference are we seeing from last year’s trends versus 2018?

Lookback at 2018 Programmatic Media Buying Trend Predictions – Did They Come True?


At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. As hard as it is to believe, 2018 is coming to a close.

Report: Marketers Seek to Drive Revenue Through Mobile Marketing

KoMarketing Associates

Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges. Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. The statistics showed that over the next 12 months, the majority of marketers (88 percent) would like to grow direct revenue/sales through mobile.

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5 Ways To Mobilize Your Advocates To Boost Your Customer Success Function


One popular trend is to use advocates to bolster the. Customer Engagement, Retention & Growth Customer Marketing Customer Success Success Stories advocacy advocate advocate generated content advocate marketer advocate marketing b2bmarketingzone customer education customer engagement zone discover nurture mobilize esker gamify mobilize advocates mobilizing advocates policymedical rapid7 retention rosetta stone saba software support community upsell upsells and crossells

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Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. Google gave a lot to talk about during 2018. Also, Google reminded us of the focus they are putting on mobile and small businesses moving forward. Five Social Media Trends That Will Impact Digital Advertising.

Why Your Site Needs A Progressive Web App, Yesterday


The search community dubbed 2015 " Mobilegeddon " when Google announced that mobile responsiveness would become a key ranking factor in the algorithm. Since then, fast mobile experiences have been a priority both on sites and on the platforms.

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Digital out-of-home (DOOH) advertising trends 2019


The trends defined in this article are some of the most important. Here’s what we think will be shaping digital out-of-home advertising over the next 12 months and beyond: The potential of mobile location marketing. Moreover, it’s the biggest and most important DOOH trend on this list.

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12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. Consider dedicating budget to producing this type of influential content in 2018. Mobile Optimization.

4 Things We Want to Know After Reading Mary Meeker's 2018 Internet Trends Report


Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker , covering the year's most pivotal statistics and trends in the online realm.

Marketers Continue to See the Potential of Mobile Video Content

KoMarketing Associates

As video continues to grow in popularity as a content marketing asset, new research shows more marketers are integrating it into their mobile strategies. YouAppi recently conducted the second annual “2018 CMO Mobile Marketing Guide” to determine how marketers are planning to use video in their mobile marketing plans in the coming months. Overall, about 85 percent of marketers intend to increase their investment in video in 2018.

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The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Simon Cox offers his views on how the water industry can embrace new trends in content marketing. You can’t be a product today, you can’t just sell on technical features: it has to be about what trends are appearing on the market, and ultimately, what is driving the consumer. And it helps that mobile technology has come on as well. Read about it here: The Future of Content Marketing: 10 interviews with leading CMOs on the trends they’re using to disrupt in 2019.

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Website Design: Mobile Trends for 2018


In this post, we are examining five trends that companies need to understand as they examine the performance of their website design and whether it is delivering a successful user experience that is delivering results for the brand. For 2018, they are already gaining in popularity and offer a visually appealing way to organize and display larger data content in a smaller space. Mobile devices are physical objects that hit a number of our senses, most prominently sight and sound.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It


In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. Here is BuzzFeed 's score on desktop, ranking average: By contrast, BuzzFeed 's mobile score is below average following the latest update: Here's how.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers


During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The platform has seen the mobile search query "near me" increase in volume by 3x in the past two years. Search is getting smarter.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It


In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The search engine has set a high bar for the open web on what top performance should look like, especially on mobile.

5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

That’s why we rounded up the key trends that will impact running ads on Facebook this year. 5 Most Important Trends for Facebook Ads in 2020. Trend #1: Facebook Ad Costs Will Continue to Rise. That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018.

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