KEO Marketing

OCTOBER 31, 2017

The trends many experts identified will continue throughout the remainder of 2017 and into 2018. Structured data markup, or schema markup, helps you get enhanced listings on search engine results pages (SERPs). This upward trend is expected to continue in the coming years. Prepare for Increased Mobile Usage.

SEO 48

SEO Trends Multi-Channel SERP 48

Content Marketing Institute

NOVEMBER 16, 2018

As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield , digital marketing manager at Children’s Health, to share her view on trends shaping the search landscape, and the challenges and opportunities they hold for content marketing. What are you doing on mobile, on your mobile site?’

SEO 93

SEO SERP Mobile Advertising SEM 93

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? As of February 2018, 62.6% In 2018, Google Images accounted for 22.6% Google Trends.

Statistics 98

Statistics Google Click Rate Adwords 98

Outbrain

MARCH 8, 2021

To get a sense of how quickly news-related SEO trends are ramping up, here’s a roundup of some of the changes seen just since the start of the new year (!): Google added the “About this result” feature to the SERP: This allows users to learn about the source of the result they wish to click on. It sure has been a busy few months!

SEO 34

SEO Trends SERP Lead Scoring 34

Data Cleaning/CRM Appending

FEBRUARY 21, 2020

What are the trends that the brands are missing out on? So, don’t wait and scroll down for the lowdown of 5-top trends of online retail and e-commerce for the year 2020! Yes, ladies and gentlemen, the next trend to watch out for retail and e-commerce industry in 2020 is the Product Recognition AI, which makes visual search possible.

Trends 52

Trends Amazon Top of Funnel Paid Search Agency 52

Moz

FEBRUARY 26, 2019

From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Mobile is table stakes. If your 2019 plan is to finally figure out mobile, you're already too late.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

B2B Marketing Insights - WE

APRIL 24, 2018

So here are 7 digital marketing improvements for manufacturers to follow in 2018. Being at the top of a Google SERP (search engine results page) should be a marketing priority. Getting to the top of a Google SERP requires strategy and search engine optimization (SEO). Plan out goals & objectives.

Planning 40

Planning Marketing Analytics Tools Buyer Personas Lead Ranking 40

Unbounce

JULY 11, 2018

Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms. Throughout the event we heard data control and privacy come up often, reminding us that privacy is still a major theme of 2018. The rebrand becomes official July 24th, 2018.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

DAGMAR Marketing

NOVEMBER 29, 2019

Zero in on zero click mobile searches. This is a bit of a side tangent, but one interesting statistic in the report was on zero click searches: 61% of mobile and 34% of desktop searches do not result in clicks because users find what they need right away. How is this happening?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Valasys

MAY 13, 2020

However, having been rolled out in drastically unprecedented times, since the January 2020 update, Google’s May 2020 core update has already led to SERP volatility and influenced the impressions for many businesses. The experts at SEMrush quoted, “the May update is stronger and influencers more SERPs and positions.”

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Hubspot

JANUARY 9, 2020

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. Why Google Discover is Important.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

RebelMouse

SEPTEMBER 26, 2018

Google's "search liaison" Danny Sullivan released a series of tweets on September 24, 2018 to showcase the future of the search engine. In light of growing platform fatigue from publishers across the digital space, Google has experienced a resurgence in 2018. Users will now be able to search by image instead of keyword(s) on mobile.

Marketing AI 41

Marketing AI Google CMS Development SERP 41

Moz

MAY 17, 2020

Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. In October 2018, a new insight gave me the chance to rewire my SEO thought process.

Case Studies 73

Case Studies Case Study Studies SEO 73

Single Grain

DECEMBER 30, 2019

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. 9 SEO Trends You Can't Ignore in 2020. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs. Get A Free Consultation.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

seo.co

MARCH 2, 2021

According to 2018 statistics , 8% of over 6200 marketing professionals considered marketing leads to be of low-quality. Focus only on the relevant words with the changes in trends. Search Engine Results Pages (SERPs) show on top websites that offer high-quality content with strong backlinks. Conversions. Newsletter Subscribers.

Planning 52

Planning Lead Scoring Lead Ranking Keywords 52

Convert

NOVEMBER 17, 2021

It happened to Costco in 2019 on Thanksgiving and Walmart in 2018 on Black Friday. Unlike the holiday sales trend of 2020 where pandemic restrictions kept people indoors, more buyers will be returning to stores and malls this year. Check Quora, “people also ask” section on Google SERPs, Answer The Public, etc. Here’s How.

Conversion 52

Conversion Tips CMS Development eCommerce 52

Single Grain

DECEMBER 31, 2019

To stand out from the competition, you need new ways to promote your products and services – and that requires you to stay on top of the latest e-commerce trends. 5 E-commerce Trends You Can't Ignore in 2020. This article will cover the top 5 e-commerce trends to keep an eye on next year: The explosion of social commerce.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

ClickZ

OCTOBER 14, 2019

We caught up with Moz’s Sarah Bird and Rob Bucci to learn about what they’ve been working on and trends they’re seeing in SEO. He previously was CEO of STAT Search Analytics, which he helped build since 2011 and which was acquired by Moz in October 2018. . Google gets a lot of local signals, especially from mobile devices.

Analytics 13

Analytics Trends SERP Lead Scoring 13

Valasys

MARCH 17, 2023

Because there isn’t another industry that is as dynamic as SEO, we are aware that one of the topics that needs to be updated frequently is SEO trends. The trends that were so successful a few years ago, such as voice search, are no longer popular because algorithms are getting smarter all the time. Why are SEO trends vital?

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

QuanticMind

AUGUST 28, 2017

The channel in question Google Shopping – which runs image-based ads on search engine result pages (SERP) known as Product Listing Ads (or PLAs). They’re no longer tethered to old-media channels of print, TV or outdoor – focusing much more on digital, particularly through mobile.

Advertising Channels 40

Advertising Channels Work Management Marketing Budget Digital Marketing Funnels 40

Sharpspring

SEPTEMBER 20, 2019

As we prepare for 2020, we’re keeping a close eye on some emerging trends that we believe will soon completely transform the marketing landscape. We predict that in 2020, on-SERP SEO and Google Snippets or other ‘zero-click results’ will be essential to your digital marketing strategy. The Zero-Click Search Result.

Paid Content 69

Paid Content Trends Paid Search Agency Lead Scoring 69

Content Marketing Institute

JULY 17, 2018

Given your vigilance with the all-powerful search engine rankings, it is reasonable to be concerned about Google mobile-first or at least more curious than usual. In a series of tweets , Google touched on everything from a problem showing cached pages with mobile-first results to clarifying that “hamburger” menus are fine to use.

SEO 93

SEO Mobile Marketing SERP Keywords 93

Strategic-IC

SEPTEMBER 27, 2018

Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. During INBOUND 2018, over 24,000 professionals descended on the Boston Convention Center to discuss the latest trends, developments and tactics in Inbound sales and marketing.

Top of Funnel 76

Top of Funnel SERP Hubspot Advertising Agencies 76

Valasys

DECEMBER 19, 2018

Google uses a mixture of algorithms and numerous ranking signs to convey web pages ranked by relevance on its search engine results pages (SERPs). Here are we described it: “Medic” Core Update — Rolled Out on August 1, 2018. Chrome Security Warnings (Full Site) — Rolled Out on July 24, 2018.

Google 56

Google SERP Guidelines Mobile Marketing 56

Contently

MARCH 1, 2018

The current area of interest is the apparent increase in the length of a meta description that Google displays on SERPs beneath a page title. Starting in in late November 2017, Google seems to be ushering in SERPs with descriptions peaking at over 300 characters. Mobile-first indexing. Schema markup & structured data.

SEO 165

SEO SERP Validation FAQ 165

Directive Agency

DECEMBER 13, 2018

I highly suggest using Google’s free pagespeed insight tool to check your speed score on both mobile and desktop. Keyword targeting within your meta tags, H1 headings, and content is essential to rank for a specific keyword on the search engine result pages (SERP) and drive organic traffic to your site. Let’s get moving!

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Webbiquity

APRIL 2, 2019

Mobile Friendliness. Mobile-Friendliness. Fact : In mid-2016 , mobile search overtook desktop search as the dominant Google search vehicle. As such, there’s been extra focus on making sites more mobile-friendly over the past few years. According to Statista , mobile web traffic accounted for 38.7%

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Content Marketing Institute

APRIL 16, 2018

Here are three SEO trends quickly reshaping the keyword research concept and with it the way we brainstorm, create, and optimize content. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. It shows that featured snippets may be stealing about 4% of clicks from Google’s SERPs and an additional 6.4%

Keywords 111

Keywords Research Optimization Trends 111

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Those experts provided a total of 102 mentions or “votes” for 34 different specific trends or activities across seven categories.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Single Grain

JUNE 26, 2020

Design for Mobile First. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing?

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

SEPTEMBER 11, 2018

And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). This is a process that search engines use to determine where to place a particular web page in SERPs. With high visibility, your domain is prominent in SERPs. Visibility.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Single Grain

SEPTEMBER 13, 2019

Landing pages with video are 53% more likely to rank on page one of the SERPs. If you see a common trend, do the research to find out why. A website is 53x more likely to reach the front page of Google SERPs if it includes video. in 2018, up 42% from the previous year. Is it on LinkedIn? Get A Free Consultation.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Sana Commerce

NOVEMBER 19, 2021

Mobile devices accounted for 70% of all Black Friday traffic in 2020. The 2021 trend outlook on these massive shopping days is looking particularly promising for online retailers. In 2018, Amazon accounted for 48% of U.S. Tip #6: Optimize your web store for mobile. We recommend using Google’s Mobile-Friendly Test tool.).

Amazon 98

Amazon Traffic SERP Tips 98

Online Marketing Institute

JULY 27, 2018

Kleiner Perkins Caufield & Byers announced in its 2017 Internet Trends report that this trend isn’t limited to AI assistants: twenty percent of searches on mobile were voice searches, and that number is quickly rising. Any marketing team hoping to own the SERPs will need to incorporate voice search experience optimization.

Optimization 52

Optimization SEO Tips FAQ 52

Bannerflow

JANUARY 8, 2019

Meanwhile, increased mobile sales in 2018 further signal how our space is not only growing but also evolving. There is no better time to assess today’s top e-commerce trends and how merchants can adapt ASAP. What trends will dominate e-commerce in 2019? A post shared by Topshop (@topshop) on Dec 23, 2018 at 4:00am PST.

Trends 61

Trends Marketing Automation Services Mobile Advertising Urgency Marketing 61