KEO Marketing

OCTOBER 23, 2017

By keeping pace with trends, you can fine-tune your content marketing program to deliver the best results. The following ten trends illustrate where content marketing is going for the rest of this year and into 2018. Because you cannot afford to create content few targets will see, the trend is less content and more promotion.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

KEO Marketing

OCTOBER 31, 2017

The trends many experts identified will continue throughout the remainder of 2017 and into 2018. This upward trend is expected to continue in the coming years. The widespread adoption of mobile devices connecting more and more consumers is driving this growth. Prepare for Increased Mobile Usage.

SEO 48

SEO Trends Multi-Channel SERP 48

Content Marketing Institute

NOVEMBER 16, 2018

As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield , digital marketing manager at Children’s Health, to share her view on trends shaping the search landscape, and the challenges and opportunities they hold for content marketing. What are you doing on mobile, on your mobile site?’

SEO 92

SEO SERP Mobile Advertising SEM 92

Webbiquity

APRIL 10, 2018

An astounding 93% of marketers anticipate their budget will increase for their digital marketing initiatives in 2018. Mobile Business Insights ). 5: Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts. #6: 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: KoMarketing ). KoMarketing ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. Non-Obvious : How to Predict Trends and Win the Future By Rohit Bhargava, 2018.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KEO Marketing

OCTOBER 2, 2017

There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. Incorporating mobile into marketing plans has become a necessity vs. a nice-to-have. Secondarily, optimize videos for mobile as well.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Webbiquity

MARCH 8, 2016

But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. Video is vital.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

KEO Marketing

OCTOBER 10, 2017

When developing the next year’s marketing budget, it is important to conduct external research on trends and innovations, as well as to stay abreast of competitors’ marketing, and to understand tends on marketing spend within your industry. What is the time necessary to implement it?

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59

KEO Marketing

OCTOBER 5, 2017

Identify new marketing trends and technologies. 2017 has brought many new marketing trends so be sure to research them and brainstorm new ways to apply them to your efforts. Analyze industry marketing budget trends. Think big when it comes to planning specific marketing approaches and campaigns.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

KEO Marketing

OCTOBER 10, 2017

External factors are vital to keeping updated on new trends and innovations as well as staying abreast of competitors positioning and campaigns. It is also important to understand predictions from industry analysts and trends in marketing spend within your industry. Stay current with industry analyst reports for your industry.

Marketing Budget Creation 48

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 48

NetLine

OCTOBER 17, 2019

They serve as an initiator for brainstorming, provide access to current trends, and are a reminder to consider the humans behind the brand. In 2018, we started sending monthly newsletters to seven different audiences and with that, more and more content was being created. Any words of wisdom to share with your marketing peers?

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

QuanticMind

DECEMBER 20, 2018

As a digital advertiser, you know by now that SEM is a fast-paced, rapidly evolving industry — and that the amount of change that happens in one year can easily equal more than a decade of development in another industry. Automation isn’t a new trend in 2019, but it’s a PPC standard that’s here to stay. More ad types.

PPC 40

PPC Marketing AI Multi-Channel Funnel Advertising 40

QuanticMind

MARCH 27, 2017

Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Attribution: Last-click versus Top-Funnel / Mobile versus Everything Else. If you work in SEM, you know this challenge well. After all, in 2016, mobile clicks exceeded desktop clicks for the first time.

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Outbrain

JANUARY 27, 2019

Another year has passed, and with it, so many new trends and changes in search marketing. You’ll get both SEO and SEM insights from industry experts, focusing on voice and visual search, local search optimization, Google ads and Bing audiences, ad testing in a multi-format world, and how to optimize for the mobile-first world in 2019.

Conference 40

Conference Paid Search Agency SEM Co-Registration 40

KEO Marketing

DECEMBER 5, 2017

As the New Year quickly approaches, most marketers are turning their attention to 2018. Here are the B2B marketing trends for 2018 that savvy businesses need to follow. The following B2B marketing trends will have the greatest commercial impact on B2B companies in 2018: Content marketing. Biggest commercial impact.

Trends 48

Trends B2B Marketing B2B Thought Leadership Planning 48

QuanticMind

NOVEMBER 20, 2019

Holiday retail sales crossed the $1 trillion mark in 2018 , thanks in large part to the growth of eCommerce sales between Thanksgiving and Christmas. Take your target keywords to Google Trends and see patterns in how search volume changes across the year.

PPC 40

PPC Campaigns Optimization Allocation 40

Webbiquity

MARCH 13, 2018

The majority (54%) of Facebook traffic now comes from mobile-only users. If you not already using Facebook advertising or paid promotion, 2018 is the year to experiment. 5: Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts. #6: 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7:

Stats 205

Stats Paid Content Facebook Demographics 205

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

KEO Marketing

DECEMBER 7, 2017

What worked in 2017 may not be enough to keep you top of mind in 2018. Here is a closer look at content marketing trends for 2018 to help you create next year’s content marketing plans. In 2018, you can’t rely on blogging alone. 39% trust ads on mobile devices. Shifting Content Roles. Graphic design.

Top of Funnel 48

Top of Funnel Trends Planning Paid Search Agency 48

QuanticMind

MARCH 19, 2019

In this article, we offer a complete overview of the best solutions for automating SEM in 2019. Responsive Search Ads, or RSAs, are a major new form of automation Google Ads rolled out in 2018. The second major automated feature Google Ads launched in 2018 was goal-optimized Shopping Campaigns. Goal-Optimized Shopping Campaigns.

Adwords 40

Adwords SEM Marketing Management Automation 40

KEO Marketing

NOVEMBER 30, 2017

To prepare you firm for 2018, you will want to review the current marketplace. But before outlining the top marketing services for B2B companies, you first need to understand some significant trends: Your buyers will turn to online tools at an increasing rate – You can expect a greater reliance on tools such as Google and LinkedIn.

Work Management 48

Work Management Marketing Budget Marketing Management B2B Marketing 48

Webbiquity

MARCH 27, 2018

B2B buyers turn to LinkedIn for content that will help them move forward in the buyer’s journey—and 57% are doing so on a mobile device. 5: Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts. #6: 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: Three LinkedIn Marketing Stats.

Stats 242

Stats Twitter Linkedin Planning 242

Webbiquity

MARCH 20, 2018

5: Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts. #6: 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11: . #3: Nine Social Media Marketing Stats You Can Use. #4: 10: Enterprise vs. . #8:

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

QuanticMind

MARCH 29, 2019

A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. OpenText Corporation debuted the first pay per click ads paving the way for an early form of SEM, but it wasn’t called that yet. SEM versus SEO. Early SEM Evolution.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

Zoominfo

SEPTEMBER 17, 2018

In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Search Talk Live focuses primarily on SEO and SEM. He tackles the latest trends and topics that matter most to marketers and ties it all together with his unique rock ’n’ roll flare.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Unbounce

MARCH 7, 2019

You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You look at how the industry has changed, and begin to wonder, “are SKAGs still a best practice to get the most from my SEM strategies? The worst-kept secret, once upon a time. It’s 2015. EDITOR’S NOTE.

PPC 111

PPC Practices SEM Best Practices 111

Hubspot

AUGUST 9, 2018

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. What about the overwhelming switch to mobile versus desktop? This article from USA Today compiles a list of the top 10 cities for marketing jobs based on open listings and salary trends.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Hubspot

OCTOBER 27, 2020

And as that lineup suggests, Experts on the Wire covers a diverse range of topics — from mobile-first indexing and structured data to unique link-building strategies and even SEO for the music industry. Each week, Indig dissects a trend, idea, or piece of marketing news. SparkToro Trending. SEO Newsletters. Tech Bound.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

SmartBug Media

MARCH 25, 2019

HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. Must-read articles: Best of Copyblogger: 2018 Edition. Must-read articles: 6 Trending Colors to Use in 2019. The 25 Best Ads of 2018. The SEM Post 37. You the Designer.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Single Grain

JUNE 26, 2020

Design for Mobile First. Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Accelerated Mobile Pages Project to boost speed on mobile sites. 3) Design for Mobile First. 22% of U.S.

Traffic 145

Traffic Paid Content SEO Organization 145

Valasys

MARCH 12, 2019

This statistic was a consequence of a focused study that was conducted by Gartner in August of 2018 where they interviewed 621 marketing leaders spread across North America and the UK. Digital and mobile technologies are rapidly evolving and this is propelling the financial industry into a transformative and adaptable era.

Marketing Attribution 49

Marketing Attribution Marketing Automation Services Paid Search Agency Advertising Agencies 49

Martech Advisor

JANUARY 28, 2020

They can be used to draw comparisons, provide an overview, show trends, explain processes and workflows, etc. Mobile App: Mobile apps often have different use cases depending on the product/service, but they can be used to distribute the content you publish on your website. Gated Content. Builds EAT From the SEO Perspective.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Single Grain

JANUARY 31, 2020

Related Content: 10 PPC Trends You Can’t Ignore in 2020. Related Content: How to Produce Paid Facebook Video Ads for Mobile Like a Pro. Instead of following the trend and chasing the next top-trending platform, this tool helps you focus on social media websites that have the biggest and the most engaged following.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

KEO Marketing

NOVEMBER 9, 2017

Titled B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , the report outlines the maturing of content marketing. An 18% increase from the previous year’s study, the 2018 report found 80% of all B2B content marketers agree their organization’s goal is to build audiences.

Marketing Management 48

Marketing Management Service Content Marketing Planning 48