Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. Influencer marketing goes deeper than you think.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Without further ado, join us in congratulating—and getting inspiration from—the winners of the 2018 VIB Awards. Sherlock Holmes. No problem!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Hubspot

JANUARY 31, 2018

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. 10) Treating Marketing like second-class citizens.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

SalesIntel

MARCH 14, 2023

Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. Even when they are qualified, if you can’t properly segment your audience on firmographic and technographic references, the effectiveness of your outreach will suffer. Lead generation and scoring have been improved.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. Nearly 900 professionals from Marketing to Sales, CS to the c-suite, participated in this annual study to understand the state of Account-Based Marketing at organizations of all sizes. Greater efficiency from marketing investment. Drumroll, please.

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

MAY 12, 2020

As marketers, we've become experts in our target audiences. This might be why only 28% of salespeople say marketing is their best source of leads. The answer to this question could be account-based marketing (or ABM). 36 Account-Based Marketing Stats to Know in 2020. 67% of brands leverage account-based marketing.

Account Based Marketing 95

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 95

Golden Spiral

JANUARY 18, 2022

Open and integrated communication between your marketing team and the sales team will make a difference in your organization. In recent years, synergy between marketing and sales has been dubbed Smarketing —the process of integrating marketing and sales processes to obtain a common, integrated approach. Work smarter, not harder.

Sample 62

Sample Lead Ranking Top of Funnel Lead Scoring 62

Martech

SEPTEMBER 13, 2021

We’ve got thousands of customers, but marketers switch companies every couple of years. Whether you call it “labor market fluidity” or “job hopping,” the trend is clear — people change jobs more frequently now than in the past. We wanted to reach out to this loyal user base, but we didn’t have an easy way to do that.”

Enterprise Management 110

Enterprise Management Work Management Contacts Marketing Management 110

Metadata

DECEMBER 17, 2018

B2B brands are spending millions of digital marketing dollars a year trying get their target audience to visit their websites and consume content – but how to do you ensure you’re getting the right content to the right people at the right companies at the right time? Re-targeting is Not Enough. The rise of reverse-IP targeting.

Brand Identity 81

Brand Identity Branding Ad Building Demand Generation 81

Martech Advisor

MARCH 22, 2020

Inbound Vs Outbound marketing channels differ in their approach and goals. While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. What is Inbound Marketing? Table of Contents.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Content4Demand

MAY 8, 2020

B2B influencer marketing content can deliver 11x higher ROI than traditional forms of digital marketing , according to TapInfluence. Bottomline Technologies has taken this approach since 2018, when the company first embarked on an influencer marketing journey with us. Excerpt from The Future of Business Payments.

Paid Search Agency 54

Paid Search Agency Planning B2B Thought Leadership Marketing Management 54

Leadspace

MAY 8, 2018

That said, an equally sound argument can be made for SDRs to report to Marketing, as they form the bridge between Marketing and Sales and often play a crucial role for the former — for example when executing strategic marketing campaigns. Of course, the term “bad leads” is completely subjective.

Marketing Report 91

Marketing Report Sales Qualified Leads Lead Ranking Planning 91

Hubspot

MARCH 1, 2019

In a survey of businesses with sales and marketing departments, the 2018 State of Inbound Report found that the top three priorities of the sales organizations were to close more deals, improve the efficiency of their sales processes, and reduce the amount of time it takes to make a sale. Marketing and Sales. What is sales?

Terms and Conditions 82

Terms and Conditions Ad brokers Sales Qualified Leads Organic Leads 82

Conversica

MAY 22, 2020

Intelligent Virtual Assistants operate on a combination of machine learning, artificial intelligence and intelligent automation to connect with leads and customers in personalized, two-way conversations. In this way, IVAs act as a virtual team member assisting revenue-generating teams such as Marketing, Sales or Customer Success.

Lead Ranking 59

Lead Ranking Marketing AI Marketing Qualified Leads Lead Scoring 59

Vidyard

NOVEMBER 28, 2018

These feature integrations and applications join Vidyard’s flourishing Integrations Directory , a collection of more than 30 marketing and sales solutions that bring the power of video to a broad spectrum of platforms helping sales, marketing, and customer experience professionals humanize business communications with video.

Video Marketing 65

Video Marketing Sales Qualified Leads Lead Scoring Lead Ranking 65

Vidyard

NOVEMBER 28, 2018

These feature integrations and applications join Vidyard’s flourishing Integrations Directory , a collection of more than 30 marketing and sales solutions that bring the power of video to a broad spectrum of platforms helping sales, marketing, and customer experience professionals humanize business communications with video.

Video Marketing 70

Video Marketing Sales Qualified Leads Lead Scoring Lead Ranking 70

PureB2B

MAY 30, 2022

Is cold outreach still a viable sales strategy and how does GDPR affect B2B? There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. It has been enforceable since the 25th May, 2018. Can we still purchase B2B data? Let’s get into it What is the GDPR?

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

Is cold outreach still a viable sales strategy and how does GDPR affect B2B? There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. It has been enforceable since the 25th May, 2018. B2B Email Marketing Regulations: CAN-SPAM vs. CASL vs. the GDPR.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. January 2017–June 2018. 2017 - Sept. Organic Growth Highlights.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Inbox Insight

AUGUST 1, 2017

In B2B Marketing, Lead Generation is a top priority and necessary to keep the cogs turning. Although there are a large variety of strategies to produce leads, many businesses are prioritizing content marketing to generate higher qualified leads. Research your audience. Have a plan.

Sales Qualified Leads 75

Sales Qualified Leads Marketing Qualified Leads Lead Scoring Lead Ranking 75

Zoominfo

JANUARY 23, 2019

Instead, modern sales professionals find success by creating and reaching out to hyper-targeted lists made up of only the most qualified prospects. Building A Sales Lead List 1. There are multiple ways to conduct prospect and customer research– manual data analysis, market intelligence tools, customer surveys , etc.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Heinz Marketing

OCTOBER 12, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 127

Top of Funnel Work Management Marketing Management Cold Calling 127

Hubspot

AUGUST 24, 2023

In addition to managing customer contacts, reps are responsible for preparing reports, generating leads, and all other related administrative tasks. Data entry and administrative tasks took up so much time in 2018 that sales professionals could only spend one-third of their time making sales. Generative AI is changing the game.

Marketing AI 53

Marketing AI Allocation Work Management Lead Scoring 53

ConvertKit

JANUARY 22, 2021

As a marketing expert, he would often refer to a Notion document he’d created for himself—a curated list of mental models, frameworks, and principles with little notes to himself. That sparked the idea: Mental Models for Marketing. Find out what you’re uniquely qualified to create. Story #1: Corey Haines. Image via Corey Haines.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

Conversica

NOVEMBER 28, 2018

FOSTER CITY, Calif - (28 November 2018) FOSTER CITY, Calif. November 27, 2018 — Conversica , Inc., Conversica is the leader in conversational AI for business and the only provider of AI-driven lead engagement software for marketing and sales organizations. About Conversica.

Marketing AI 40

Marketing AI Work Management Marketing Management Conversion 40

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Content4Demand

OCTOBER 23, 2018

B2B marketing consultant, speaker and author Pam Didner sat down with our own Alicia Esposito this week for a sneak peek at her soon-to-be released book, Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing. It’s a book written for marketers by a marketer.

Effectiveness 49

Effectiveness Marketing AI Ideal Customer Profiles Paid Search Agency 49

Moz

MARCH 15, 2020

Posted by Alex_Ratynski For local businesses today, there are numerous different ways to market your brand online. The answer: through Google Maps marketing. What is Google Maps marketing? Why is marketing important for Google Maps? In fact, 80% of searches with “local intent” result in a conversion.

Lead Scoring 74

Lead Scoring Lead Ranking Google Ideal Customer Profiles 74

Televerde

JULY 11, 2018

Having been in the thick of GDPR for quite a long time, I can tell you that waking up on 26 May 2018 felt a whole lot like waking up on 1 January 2000. Our worst fears about Y2K didn’t materialise, much like GDPR didn’t “break” B2B marketing. Marketers care about Legitimate Interest and Consent. Nothing happened.

Ideal Customer Profiles 45

Ideal Customer Profiles Privacy Work Management Guidelines 45

Aberdeen

APRIL 17, 2019

Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. It allows marketers to see when a need arises based on buyer behavior.

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

Televerde

JULY 11, 2018

Having been in the thick of GDPR for quite a long time, I can tell you that waking up on 26 May 2018 felt a whole lot like waking up on 1 January 2000. Our worst fears about Y2K didn’t materialise, much like GDPR didn’t “break” B2B marketing. Marketers care about Legitimate Interest and Consent. Nothing happened.

Ideal Customer Profiles 40

Ideal Customer Profiles Privacy Work Management Guidelines 40

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Moz

JUNE 23, 2020

you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. And how does it attract links and authority, rankings, and qualified visitors? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. And how does it attract links and authority, rankings, and qualified visitors? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74