Adobe Experience Cloud Blog

AUGUST 13, 2018

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018. Drive Consumer Opt-In with Direct Mail Automation. The GDPR and Direct Marketing.

Automation 92

Automation Opt-out Opt-in Marketing Automation Services 92

Martech Advisor

SEPTEMBER 25, 2019

In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results. Also Read: The One Two Punch: How Direct Mail Marketing Complements Digital Outreach. Email is far from dead. saw an impressive 20% year-over-year increase to 3.6%

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

DivvyHQ

AUGUST 21, 2018

But here’s something you can confidently anticipate: DivvyHQ and TopRank Marketing’s 2018 Content Planning Report, which will be hitting the web very soon. Make sure you’re among the first to lay eyes on the 2018 Content Planning Report by subscribing to our mailing list. We’ll let you know as soon as it’s available.

Planning 40

Planning Peer-to-peer Eye-Tracking Content 40

Litmus

JULY 8, 2019

Ranking compared to April 2018. Apple Mail, 7.5%. Mail, 6.3%. Samsung Mail, 1.6%. Mail has climbed up three spots, now ranking #6 in the email client market share. in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018).

Email Marketing 91

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 91

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. And what books should be added to the 2018 list?

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Litmus

NOVEMBER 7, 2018

The majority are also removing chronically inactive subscribers from their active mailing lists. This 27-page report explores each of these findings and much more, with over 20 charts providing data-based evidence of current analytics practices and trends.

Analytics 56

Analytics Peer-to-peer Deliverability Brand Identity 56

Litmus

SEPTEMBER 16, 2020

In 2018, Apple added Dark Mode to its desktop email client. The following year, Dark Mode came to iOS Mail. Dark Mode is a reversed color scheme that utilizes light-colored typography, UI elements, and iconography on dark backgrounds—and it’s one of the hottest digital design trends in the past year. iPhone Mail.

Email Marketing 145

Email Marketing Paid Search Agency Class Eye-Tracking 145

Bluetext

MARCH 14, 2018

Not too long ago, direct mail was a key element in most marketing campaigns. Besides the significant cost savings of email versus direct mail, it’s can also be much more targeted with a good database to start from. Medium Title: Medium Content: The post Marketing Analytics: A Top Trend in 2018 appeared first on Bluetext.

Analytics 21

Analytics Trends Advertising Agencies Paid Search Agency 21

eDataSource

DECEMBER 9, 2019

Year-over-year activity trends were a mixed bag. for Amazon: Deployed 9.429 total campaigns in the relevant 2018 period; 6,350 in the comparable 2019 period. 92% of those campaigns achieved 90% or better deliverability in 2018, versus 89% in 2019. Seven brands decreased their campaign activity; six brands increased.

Merchandising 64

Merchandising Amazon Deliverability Multi-Channel 64

Adobe Experience Cloud Blog

MARCH 29, 2018

Four years later, an early episode of Star Trek aired, featuring a conman trafficking mail-order brides. In this blog, I’ll share what consumers think about voice assistants right now from our own 2018 CX trends research , how you can get started with voice, and what that means for marketers. Looking Ahead.

Amazon 134

Amazon Enterprise Management Work Management Advertising Agencies 134

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . Pipeline Trend by Month. Mail Shark | Vice President of Marketing. . . Don’t neglect qualitative metrics – actual content engagement like comments on articles and reader feedback (including fan mail) are great indicators of success. Net new users (By Source). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Litmus

JULY 8, 2021

Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Direct mail effectiveness. Direct mail effectiveness. What about the open rate? And more revenue.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Porch Group Media

APRIL 13, 2021

Emarsys, 2018) 59% of respondents say marketing emails influence their purchase decisions. SaleCycle, 2018) 59% of marketers say email is their biggest source of ROI. Emma, 2018) For every $1 spent, email marketing generates $32 in ROI. Oberlo) Conversion rates for emails are higher than social media, direct traffic, and search.

Email Marketing 80

Email Marketing Marketing Management Opt-out Opt-in 80

Online Marketing Institute

JULY 31, 2018

However, Manufacturing firms who are new to digital marketing or just getting started face new trends in web design, popular content platforms, and changes in the way prospects consume information. Sep 13, 2018 Class Digital Transformation Jul 19, 2018 Your evolution starts here. Theyre also seeing good results.

Advertising Agencies 52

Advertising Agencies Class Ideal Customer Profiles Privacy Policies 52

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Porch Group Media

SEPTEMBER 24, 2019

According to a 2018 Nielsen CMO report , 82% of CMOs were expected to hike their budgets in the next year for an overall increase of 49%. The trend is only expected to climb this year as brands spend more on digital. Other traditional channels included print, direct mail, radio and out-of-home. . during 2018, reaching $7.85

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Marketo 2018 ). billion people expected to use email in 2024. in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

eDataSource

OCTOBER 30, 2018

In our July 2018 Blogpost ( July 2018 Blogpost ) on Deliverability, we said: “The email industry has spawned a number of services by which mailers can acquire what’s typically billed as an official stamp of approval, allowing messages anointed as trusted to pass through spam filters. Ours is called “Reputable Sender Accreditation.”

Deliverability 59

Deliverability Work Management Marketing Management CAN-SPAM 59

KoMarketing Associates

SEPTEMBER 16, 2014

Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people. Mobile is The Fastest Growing Niche.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Strategic-IC

JUNE 11, 2019

We outline our key takeaways and trends from Drift's 2019 HYPERGROWTH conference. HubSpot ’s CEO, Brian Halligan, already unveiled their flywheel model at INBOUND 2018, also highlighting the value of a customer-centric business model to drive organisational growth - and making the wheel spin faster.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

eDataSource

JULY 6, 2018

Still, we had a somewhat peaceful midweek July 4 th holiday, the All Star game is about a week away, and that same date also marks Amazon’s much-anticipated 2018 Prime Day event. Based on the percentage of that activity achieving better than 90% inbox performance, deliverability improved this year, extending a longstanding trend.

Amazon 45

Amazon Deliverability Email Campaigns Promotion 45

eDataSource

DECEMBER 4, 2018

The 2018 Holiday shopping season officially launched over Thanksgiving weekend, with its usual spectacle. Highlights: Overall e-mailing activity by these continued heavy, increasing versus last year for all brands except eBay, Kmart and JCPenney. 2018: 11/15 - 11/262017: 11/16 - 11/27. Total Campaigns. Camps Dpld. >90%

Merchandising 51

Merchandising Deliverability Amazon Analysis 51

Online Marketing Institute

JULY 20, 2018

The World Economic Forum backs this up, forecasting -4.91% growth for Office and Administrative Work in its Employment Trends Report for 2015-2020. Sep 13, 2018 Class Digital Transformation Jul 19, 2018 Your evolution starts here. Click here for Part II. According to a study by McKinsey , office support jobs (e.g.,

Work Management 52

Work Management Training Marketing Management Class 52

Golden Spiral

MAY 7, 2019

The California Consumer Privacy Act of 2018 (CCPA) was enacted in June 2018 with the fundamental goal to protect consumers’ personal data by regulating and enforcing business compliance regarding collection and use of that information. The CCPA became effective in June 2018 and was amended in August 2018.

Privacy Policies 95

Privacy Policies Paid Search Agency Companies Opt-out 95

B2B Marketing Directions

SEPTEMBER 15, 2019

marketing leaders about the overall economic and competitive environment, and about major trends in marketing. in the August 2018 survey. According to the survey report, when participants were asked to clarify which "Paid Other" media they meant, the respondents most frequently identified trade shows, sponsorships, and direct mail.

CMO 49

CMO Customer Surveys Allocation B2B 49

NetLine

OCTOBER 17, 2019

They serve as an initiator for brainstorming, provide access to current trends, and are a reminder to consider the humans behind the brand. In 2018, we started sending monthly newsletters to seven different audiences and with that, more and more content was being created.

Planning 45

Planning Top of Funnel Contingency Planning Peer-to-peer 45

Hubspot

SEPTEMBER 4, 2019

At the beginning of the year, we shared our progress on this mission from 2018 and celebrated the many new and growing partners in our app ecosystem. Direct mail automation. There’s also our “rising stars” — the fastest growing apps by total net installs since January 1, 2018: Import2 Data Migration -- data migration tool.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

TaylorMadeIn KEW

DECEMBER 2, 2018

My 2018 Christmas wish-list – B2B marketing top tips for 2019. As we enter this holiday season and start looking forward to 2019, instead of the latest and greatest ‘trends’ that tend to proliferate at this time of year, I thought I’d offer up my wish-list of top tips for B2B marketing over the coming year.

B2B Marketing 61

B2B Marketing Planning B2B Tips 61

Outbound Engine

DECEMBER 13, 2019

While 2019 was a big year in product updates for us at OutboundEngine , we’ve also spent the last 12 months watching trends and changes to technology. In 2018, the number of global e-mail users was 3.8 Much like everyone else, we’re making lists in preparation for the new year. Prioritizing the human experience.

Marketing Automation Services 52

Marketing Automation Services High Quality Lead User-Generated Content Paid Search Agency 52

Valasys

OCTOBER 9, 2019

The research compiled more than 45,000 data points collected in Q4 2018 & Q1 2019 from 1,500 businesses & IT managers & was conducted via telephone & online surveys. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. Direct mail marketing. Invest unexpected dollars in direct mail marketing (maybe?), HANDPICKED RELATED CONTENT: 3 Keyword Research Trends to Reshape Your Content Optimization. What could you do with an additional $1,000? asks @derekflanz.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

SnapApp

APRIL 2, 2018

An Overview of Enrollment Marketing Trends in 2018. Data shows that as of 2015, more students prefer to communicate with campuses digitally (via email) than through traditional direct mail. . Give them a taste of life at your campus on your website and through mailings and digital marketing. Image source. .

Work Management 48

Work Management Cost per Acquisition Touchpoints Multi-Channel 48

Exo B2B

FEBRUARY 23, 2018

In the fantastic world of marketing, the heavy trend that has been imposed in recent years is undoubtedly marketing automation! but rather the ingredients to consider for effective automated marketing, which to me, seems quite relevant as my first blog for 2018! I consciously use kitchen reference, not by passion (definitely not!),

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Effectiveness 40

Litmus

MAY 3, 2019

The anti-spam legislation trend continues today. And, in 2018, the European Union introduced the General Data Protection Regulation , or GDPR. Over the course of future episodes, we’ll dig into some of those changes we’ve seen in the past few years, as well as innovative trends that are just now coming to the forefront.

CAN-SPAM 56

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 56

Digilant

OCTOBER 9, 2018

The event kicked off with the following question: What digital buzzwords and shifts that have been trending in the industry this year, such as Transparency, Attribution, In-Housing, Influencer Marketing, etc. Children International has a full production facility at their headquarters for direct mail.

Paid Search Agency 40

Paid Search Agency Advertising Agencies CMS Development Marketing Budget 40

Stevens & Tate

DECEMBER 1, 2018

Read more on the changes and marketing trends for this past month. If you are a marketer or a store owner, remember the importance of both your online and offline presence for the 2018 holiday season. Recent Marketing Reports, Updates, and Trends. Noteworthy Marketing News. Improving Your Marketing Program.

Trends 40

Trends Planning Lead Scoring Lead Ranking 40

Moz

AUGUST 26, 2019

What good things might happen in a community you serve if you started mailing out postcards promoting positivity ? Would your employees comp a meal for a hungry neighbor or pay a customer’s $200 tab because they saw them hold open a door for a differently-abled guest? What if you gave flowers to strangers , including moms, on Mother’s Day?

Business 51

Business Peer-to-peer Paid Search Agency Act-On 51