ClickZ

NOVEMBER 21, 2019

Last week we hosted our first Marketing Technology Happy Hour in London (it is usually held in New York), with Jumpshot ’s Stephen Kraus and Edge by Ascential ’s Nick Everitt giving insights on the state of ecommerce today, and the key trends that will shape the digital world of tomorrow.

eCommerce 100

eCommerce Amazon Lead Ranking Lock-In 100

Digilant

DECEMBER 19, 2018

People have built voice technology in their homes – locking doors, turning on lights, controlling the television, stoves, refrigerators – at this point, you could nearly talk your way through your morning routine (which might have its positives and negatives as seen in this ad released by TRY).

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

Sprout Social

JUNE 23, 2020

Case-in-point, FC Barcelona’s Twitter hack resulted in a push to get the #FCBHack tag trending in addition to announcing fake player signings. If you’re locked out as the result of a hack, you can restore Twitter account access directly through the platform. — Buffalo Wild Wings (@BWWings) June 2, 2018.

Twitter 145

Twitter Dwell Lock-In Privacy 145

Content Marketing Institute

SEPTEMBER 12, 2018

What was once an isolated trend has exploded in recent years, to the point where the digital landscape is reeling from all that fake follower activity. Twitter responded by embarking on the “great purge of 2018,” shedding millions of locked accounts, which carried a higher likelihood of being fake. joderama Click To Tweet.

Social Media 109

Social Media Social Marketing Media Paid Search Agency 109

chiefmartech

SEPTEMBER 13, 2018

A few weeks ago, I read The Enterprise Almanac , a B2B enterprise report, produced by the VC firm Work-Bench, kind of in the vein of Mary Meeker’s iconic yearly Internet Trends deck. The irony is that this applies to martech companies themselves too. CaliberMind launched the Unmartech Manifesto. Don’t block the exit.

Paid Search Agency 79

Paid Search Agency Companies Cross-Selling Lock-In 79

Hubspot

SEPTEMBER 4, 2019

It’s not enough to have the wondrous capabilities all these different apps offer, especially if each is locked in their own silo. At the beginning of the year, we shared our progress on this mission from 2018 and celebrated the many new and growing partners in our app ecosystem. And these stacks are growing, even in the SMB space.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Schubert B2B

APRIL 13, 2018

The 2018 NCAA March Madness basketball tournament lived up to its name. If you want to increase your chances of success, it is critical you lock down your strategy before you send out your first post. And if they are onto a new trend, you won’t be far behind! In either case, planning is important. What is your messaging?

Social Media 63

Social Media Social Marketing B2B Marketing Tips 63

Seismic

MARCH 21, 2019

Halabi recently received the Future Leader Award as a part of Consulting Magazine’s The 2018 Women Leaders in Consulting. Hartley recently received the Leadership Award as a part of Consulting Magazine’s The 2018 Women Leaders in Consulting. At Seismic, three words that capture us pretty well are innovator , enabler and leader.

Enterprise Management 63

Enterprise Management Work Management Marketing Management Advertising Agencies 63

SnapApp

APRIL 2, 2019

To wit: 30% of the marketers in DemandGen’s 2018 Benchmark Survey said “pipeline influenced” is the primary metric used to measure their performance. It will allow you to start having communications that are more like conversations with prospects, instead of being locked in the old model of one-way communication. But it can be done.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

Vidyard

MARCH 23, 2021

You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Starting from scratch? No need to worry. You can make your video content intentional from day one.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Sprout Social

DECEMBER 11, 2018

With a surprise match from Sprout, we’re doubling those donations for a total of more than $42,000, and we’re thrilled to end our 2018 community engagement initiatives with this collaborative, all-company effort. to a soothing recording of “Good Night Moon” by one of our in-house voiceover artists.

Lock-In 94

Lock-In Communities Training Act-On 94

Sprout Social

SEPTEMBER 25, 2018

Locking down your brand. The platform’s dedicated gaming section boasts nearly 80 million subscribers as of September 2018 and represents some of YouTube’s most-viewed content. Once you’ve picked a brand name and likewise have locked down your social profiles, you can start brainstorming ideas for creatives.

Social Media 92

Social Media Media Youtube Lock-In 92

Engagio

MAY 21, 2021

And with an account-based strategy, you’re more likely to have buy-in from a wider team, to lock out or constrain competitors, and to reach higher into the account. Let’s break it down: GTM strategy : A fundamental strategy that spans all your go-to-market efforts; not a simple campaign or tactic. Big deals build big businesses.

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

Hubspot

OCTOBER 21, 2019

And as many of these games and game systems are beginning to use emerging technology, marketers are getting even more aggressive in this space. Although big companies are looking at in-game marketing tactics more than ever, the interest in reaching gamers actually isn't that new. They also might be asking, "Is this strategy even accessible to me?".

Video Marketing 48

Video Marketing Advertising Agencies Mobile Advertising Paid Search Agency 48

Sharpspring

APRIL 30, 2020

With customer expectations for seamless service in the digital age continuing to rise, how can you ensure that you’re offering the best possible experience on every channel? In order to offer this level of service, you need to adopt an omnichannel customer experience mentality for your marketing and sales strategy. Omnichannel vs. Multichannel.

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66

Scoop.it

MARCH 17, 2020

In 2020, there’s no longer any debate about the value of social media marketing. The only question is whether you’re going to be able to unlock that potential. . With 65.6% of marketers planning to increase their social media budgets in 2020, the space is getting ever more crowded.

Top of Funnel 59

Top of Funnel Promotion B2B Thought Leadership Sales Qualified Leads 59

chiefmartech

SEPTEMBER 1, 2018

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. They asked me eight great questions about martech for marketing executives. These are my suggestions in reply. In many ways, we’re living in the golden age of marketing technology.

Enterprise Management 56

Enterprise Management Work Management Marketing Management CMO 56

Sana Commerce

OCTOBER 25, 2022

The food and beverage sector has found its sweet spot when it comes to maximizing the potential of digital and of online sales. With more online grocers joining and succeeding in the market (and the Amazon Effect making the e-commerce landscape even more competitive), it seems due time for wineries to follow suit.

Fulfillment 52

Fulfillment Marketing Management Lock-In Lead Ranking 52

SendX

OCTOBER 23, 2018

Refinery29 Everywhere: “ The $1,000 hair trend with a dirty little secret ” Source: Sumo 16. You’re probably no stranger to the fact that subject lines play a HUGE role in deciding the success of your email marketing campaign. Consider this: 47% of email recipients open emails based on the subject line alone. Let's get right into it.

Best Practices 230

Best Practices Digital Marketing Funnels Top of Funnel Webinar Metrics 230

Marketing Insider Group

DECEMBER 8, 2020

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Content Standard

FEBRUARY 28, 2018

That trend has faded. Lauren McMenemy (@TheContentType) February 20, 2018. Once upon a time, all good web content lived on a company website. It was a few product pages probably viewed on Netscape, surrounded by 8-bit gifs to add “engagement.” ” To Brand, or Not to Brand: That Is the Question.

Top of Funnel 43

Top of Funnel Brand Identity Branding Domain 43

chiefmartech

JANUARY 21, 2019

tl;dr There are three trends that are changing the nature of martech. Working away on the next edition of the marketing technology landscape always serves as a wonderful opportunity to step back, observe the industry as a whole, and recognize major trends. “Is it expanding or consolidating ?” Get acquired. Raise more money.

Work Management 94

Work Management Marketing Management CMS Development Trends 94