Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. This next tool is a no-brainer. Let’s get into it!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

The Forward Observer

JANUARY 12, 2024

This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue. Create Strong Messaging Fuel User Growth Accelerate Revenue With this step-by-step guide, tech startup leaders have an exact roadmap to develop positioning, product messaging, and content that converts.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

Martech

SEPTEMBER 29, 2023

DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. The big advantage for marketers is easy access to third-party data in real-time (Snowflake partners with over 100 data providers) and convenient tools for marketing execution and analytics. Over time, the tool gets smarter.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Hubspot

JANUARY 24, 2018

The State of Video Marketing in 2018. 81% of businesses use video as a marketing tool -- up from 63%, the number reported in our 2017 survey. 99% of those who already do use video, say they'll continue to do so in 2018. 65% of those who don't currently use video, say they plan to start in 2018. Video usage is on the rise.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

Zoominfo

MAY 15, 2018

While that may have worked for you in the past, the recruiting landscape is always evolving– and there is now a huge variety of candidate sourcing tools and recruiting platforms. Continue to use job boards and LinkedIn recruiting tactics , but you should also get creative and expand your efforts to platforms you may not have used in the past.

High Quality Lead 178

High Quality Lead Work Management Copywriting Transparency 178

Envy

JANUARY 28, 2018

How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. Getting ready for 2018 with Account Based Marketing.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Zoominfo

DECEMBER 6, 2018

Today’s candidates use social media to find their future employers, and as a result, recruiters have embraced platforms like LinkedIn, Twitter, and Facebook as valuable recruiting channels. We have the tools you need to grow your business and increase revenue. 70% of hiring managers say they’ve successfully hired with social media.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. LinkedIn is gaining impressive traction as a B2B lead generation network. Maximize Marketing Automation Tools. Get your camera rolling!

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Hubspot

APRIL 23, 2020

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform.

Linkedin 96

Linkedin Features Paid Search Agency Marketing & Strategy 96

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Hubspot

MAY 4, 2020

When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects. Here are the important statistics you need to know to help you crush your social selling efforts on LinkedIn. Social Selling LinkedIn Stats.

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google +, Quora, etc.). For Forrester, she regularly publishes studies, the most recent being : New Tech: B2B Social Selling Tools, Q1 2018.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Animalz blog

MARCH 11, 2024

This includes content generated by AI tools without human oversight or curation. As Chris Long, VP of Marketing at Go Fish Digital pointed out on LinkedIn , this tactic has gained popularity in the SEO world over the past 12-24 months. Anything less simply won’t cut it.”

Generation 100

Generation CAN-SPAM Domain Content 100

Hinge Marketing

AUGUST 16, 2017

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. What to expect in 2018. Buyers will rely more than ever on online tools. Measure, adjust, repeat.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Webbiquity

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes?

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1. LinkedIn is gaining impressive traction as a B2B lead generation network. In fact, 80% of B2B leads come from LinkedIn—a tell-tale sign that CXOs need to expand their social media.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Webbiquity

MARCH 5, 2019

That was the driving idea behind WorkOutLoud , a secure customer collaboration tool that combines social media with customer support. Instead of relying on multiple resources, contracts, managing multiple online tools WorkOutLoud has one platform that offers what the community owner needs. A few milestones: gBETA Cohort 2018.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. It makes sense that content remains an integral asset and nurture tool to support these goals. Grow traffic to website (55% of marketers say this is a priority). Related: 2.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Terminus

APRIL 20, 2021

As one of the largest and most powerful online professional networks, LinkedIn is a core pillar of many ABM strategies when it comes to delivering content to a company’s most important target accounts. Which is exactly why we integrated with LinkedIn Marketing Solutions back in 2018. Support For All LinkedIn Ad Types.

Work Management 57

Work Management Marketing Management Linkedin Demand Generation 57

Outbound Engine

AUGUST 6, 2020

LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched. HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their news, business and lifestyle information continues to increase significantly every year. LinkedIn Learning. LinkedIn Events.

Linkedin 60

Linkedin Features Business Peer-to-peer 60

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Video has emerged as a powerful tool for modern B2B sales teams. The winners of the 2018 Video in Business Awards Sales categories. Sick rhymes.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Convert

JULY 7, 2021

Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. In this article, we’re going to look at 10 of the most popular split testing tools out there, as recommended by CRO experts.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Hubspot

DECEMBER 26, 2017

SDR/BDR Skills for 2018. We’re about to turn the corner into 2018. My team uses Vidyard -- an easy-to-use tool that lets you quickly create videos using your webcam and screengrabs. You're currently using a few different tools for your marketing -- A, B, C, D, and E. Video prospecting. Highly customized outreach.

Marketing Automation Services 99

Marketing Automation Services Allocation Work Management Peer-to-peer 99

ClearVoice

NOVEMBER 21, 2018

So many great things have happened in 2018 that make it easier for you to do your job. Let’s count together the content marketing updates 2018 has bestowed upon us: So many great things have happened in 2018 that make it easier for you to do your job. Don’t believe it? Don't believe it? Thankfully.

Paid Content 53

Paid Content Content Marketing Copyright Paid Search Agency 53

Aberdeen

DECEMBER 1, 2017

It’s December 1, 2017, and the predictions for digital marketing in 2018 have been rolling in. 7 Bold Predictions for Digital Marketing in 2018. 8 Predicted Digital Marketing Trends for 2018. 18 Marketing Trends to Watch in 2018. 2018 Marketing Predictions You Need to Keep an Eye on. We shall see!

Advertising Agencies 53

Advertising Agencies Paid Search Agency Ad Agencies Cold Calling 53

Navigate the Channel

DECEMBER 21, 2017

84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Hubspot

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. Here’s a summary of Facebook, LinkedIn, Instagram, and Twitter’s advertising capabilities. And to effectively monetize their audience, they’ve built the best targeting tools and the most cost-effective ads for advertisers. Paid Search Advertising. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Outreach

JANUARY 3, 2019

That was how 2018 turned out for Outreach. More than 200 product launches, 16 new and improved integrations, 60+ events, and $65 million in Series D funding highlighted the calendar year, with Outreach landing on LinkedIn’s Top Startups for 2018 as the undisputed champion in the sales engagement arena. Sure, 2018 was phenomenal.

Outreach 58

Outreach Work Management Marketing Management Acquisitions 58

Martech Advisor

JANUARY 21, 2020

If you’re looking to implement structured data on your website, be sure to check out these five structured data testing tools for 2020. — 🍌 John 🍌 (@JohnMu) April 2, 2018. Structured data testing tools help you check the structured data code for errors before you implement them on your website.

Tools 81

Tools Best Practices Paid Search Agency Validation 81

Schubert B2B

JANUARY 2, 2018

Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. Stay ahead of the curve in the new year with these B2B social media trends for 2018.

Social Media 67

Social Media Trends Media B2B 67

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Profit from your most effective and least expensive marketing tool.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Unbounce

SEPTEMBER 24, 2018

Rajveer Chohan (@Raj_i) August 30, 2018. — Britt Senko (@brittsenko) August 28, 2018. — Junction (@JunctionYVR) August 29, 2018. Take a trip down short-term-memory lane with me to relive takeaways from the stage and see all of the speaker videos and slide decks on the 2018 recap site. Something for everyone.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. Here are eight steps you can take to make sure all of your SEO bases are covered in 2018. Use Google's Keyword Tool to identify their search volume and come up with variations that make sense for your business.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

InsightSquared

MARCH 9, 2020

In fact she’s been listed as the #1 B2B Sales Leader to Follow on LinkedIn, one of the top 7 Most Influential Sales Thought Leaders of 21st Century (Salesforce), and one of the top 20 Social Sellers (Forbes). Fun fact: Hillary wa s a speaker at our Ramp 2018. Looking for sales leaders to follow for inspiration and best practices?

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

Hubspot

JUNE 26, 2019

Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. Many of these tools fall into the categories of general PPC management, bid management, or reporting. PPC Management Tools.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Inbox Insight

FEBRUARY 26, 2018

According to the Content Marketing Institute , Email Marketing is the content distribution method most used by B2B marketers, leading the way ahead of LinkedIn, Twitter, Facebook, Google+, Instagram, YouTube and print. Without further ado, here are the 5 email trends you need to watch in 2018. Intent Targeting. Conversational Tone.

Marketing AI 40

Marketing AI Trends Sales Genius Opt-out 40