BenchmarkONE

JULY 23, 2020

A better way to do it: pay attention to social media trends, and look for patterns in them that you can use to guide your next steps. To help you get started, we’ve outlined some of the most compelling social media trends of the year and what we can learn from them. Click-through-rates from social media dropped from 2018 to 2019.

Social Media 72

Social Media Trends Peer-to-peer Media 72

Unbounce

JANUARY 13, 2022

7 Marketing Trends You Gotta Know About For Your 2022 Strategy. Landing page strategy is shifting: What still works and what doesn’t? We’ve helped marketers build landing pages for more than 10 years—but let me just say our tips and tricks are a wee bit different today. Thanks for the lessons, 2021.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. What’s more, a video on a landing page can increase conversions by 80% or more. Nonetheless, emerging trends can provide valuable insights.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Stevens & Tate

AUGUST 10, 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. Recent Marketing Reports, Updates, and Trends.

Trends 63

Trends Spyware Work Management Paid Search Agency 63

RebelMouse

APRIL 3, 2018

August 16, 2018: Expandable Snippets by Topic. What Happened: Users can now learn a little bit extra about a search topic without having to leaving page one of Google. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. July 20, 2018: Google Updates Search Quality Rating Guidelines.

Google 53

Google Lead Ranking SERP Lead Scoring 53

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1. An instant chat box pop-up is very helpful, especially on product pages. Don't forget about landing pages either. Nonetheless, emerging trends can provide valuable insights.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Here are eight steps you can take to make sure all of your SEO bases are covered in 2018.

SEO 101

SEO Template Long Tail Marketing Lead Ranking 101

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. 50% of new Pinterest sign-ups were men in 2018, taking the number of active users to 250 million. Let’s understand why these visual platforms are at the center of social media trends today.

Social Media 99

Social Media Social Marketing Media Trends 99

seo.co

OCTOBER 25, 2023

According to a 2017 Legal Trends Report, 37% of consumers said they use online searches to look for a lawyer. Make (& optimize) your Google My Business (GMB) page SEO for bankruptcy law firms starts with creating a Google My Business (GMB) account. Load your landing pages with valuable information on the keywords you selected.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Cintell

JULY 3, 2018

The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. Vendors often focus on creating marketing materials – such as landing pages, ebooks, and white papers – that buyers don’t actually find very trustworthy or influential.

Buy 172

Buy B2B Vendors Transparency 172

Brightedge

MAY 16, 2021

Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. The book is shortish at 191 pages and uses the principles he recommends.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Stevens & Tate

JULY 1, 2019

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day. billion in 2020.

Advertising Agencies 40

Advertising Agencies Trends Paid Search Agency Planning 40

Launch Marketing

MAY 8, 2018

With over 6,800 marketing technology solutions available to B2B marketers in 2018 (a 27% increase from last year!), One proven way of doing this is by incorporating customer testimonials as trust signals in your landing pages. The post B2B Demand Generation: Expert-Driven Insights in 2018 appeared first on Launch Marketing.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . Changes to content often impact this, so if you look at it on the page level, it's very useful! . Pipeline Trend by Month. Landing Page Performance (views and conversions). Page views are important to me. We have included each of their responses below.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

KoMarketing Associates

JANUARY 30, 2018

On the other hand, Bing Ads also has a great resource section with tons of guides as well as an insights page with industry trends and success stories. But they have been working on making their help pages easier to digest. Also highly recommended is following AJ Wilcox from B2Linked on Twitter for LinkedIn updates and trends.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. Build a Landing Page. When creating the white paper landing page, try to find a balance. A call to action.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Bluetext

MARCH 14, 2018

In the analog days of print advertising, brands could see their advertising at work, in the pages of the publications that their industry would subscribe to and read from cover-to-cover. The only real way to measure success is by looking at the analytics of who clicked on the ad, and what action they took once they got to that landing page.

Analytics 22

Analytics Trends Advertising Agencies Paid Search Agency 22

Sana Commerce

SEPTEMBER 22, 2021

In 2018, online marketplace giant Amazon claimed 41% of online retail sales in the U.S. Amazon’s Amazon Business and Alibaba’s Aliexpress are just two examples of large companies adjusting their business model for buyers and sellers as part of the new B2B marketplace trend. B2B e-commerce trends in 2021 and beyond.

Amazon 98

Amazon Work Management Marketing Management B2B Sales 98

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Many elements influence ecommerce conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Building a landing page that converts like crazy shouldn’t be left up to chance—it’s the result of using detailed information about your audience to create a persuasive combination of copy and imagery.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. With some good segmentation, as well as ads and landing pages personalization, you can create what will likely be very engaging campaigns. The State of Paid Social 2017.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Zoominfo

MARCH 12, 2018

programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. It’s also important to make stay on top of evolving industry trends and continuously expand your offers. If your team remains vigilant about watching campaign performance, you can catch downward trends before they become costly mistakes.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Unbounce

JULY 11, 2018

Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms. Throughout the event we heard data control and privacy come up often, reminding us that privacy is still a major theme of 2018. The rebrand becomes official July 24th, 2018.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

Biznology

MARCH 25, 2019

For many businesses, ranking on the first page of Google is a constant uphill battle. The only problem is that staying on top of the latest trends and best practices can be difficult given the increasingly complexity and misinformation surrounding SEO and the constant changes in search algorithms. For example, YouTube.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Zoominfo

JUNE 11, 2021

By comparison, from 2018 to 2019, there was a 0.3% Check out this cold-calling poll on ZoomInfo’s Twitter page. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Now, it’s a land grab [because of COVID].”. For example, in the U.S. Census Bureau. Prospect with video.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

JUNE 11, 2021

By comparison, from 2018 to 2019, there was a 0.3% Check out this cold-calling poll on ZoomInfo’s Twitter page. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Now, it’s a land grab [because of COVID].” For example, in the U.S. Census Bureau. Prospect with video.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Outbrain

OCTOBER 17, 2018

Despite the fact that, as Tom mentioned “all websites are online”, this was the horrifyingly negative impact of *removing* “online” from on-page copy from e-commerce <buy XYZ online> pages for a major retailer #SearchLove pic.twitter.com/91i3ss8fCL. Will Critchlow (@willcritchlow) October 15, 2018.

SERP 24

SERP eCommerce Conference SEO 24

Only B2B

DECEMBER 27, 2017

18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process.

Ad Frequency 102

Ad Frequency Lead Generation Lead Scoring Lead Ranking 102

KoMarketing Associates

APRIL 10, 2018

This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. These could be links to external news sources on the latest development trends or laws that may apply to them. Screenshot taken by author in April 2018. Final Thoughts.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Adobe Experience Cloud Blog

JANUARY 15, 2020

In 2018, email marketing’s average Cost Per Lead (CPL) was $53. Start with setting up a dedicated landing page. From there, monitor how many people are landing on the landing page. Or if it’s better to shorten your landing page content to get more conversions. TrackMaven found many SMBs are.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Sprout Social

MAY 26, 2020

It may also include knowing things not to do, like spamming comment sections with links to an unrelated product’s landing page. Most major news outlets now even have social media pages, with government entities quickly following suit. These developments, along with other trends in 2020 , have serious implications for marketers.

Planning 141

Planning Paid Search Agency Digital Marketing Funnels Work Management 141

Marketing Insider Group

SEPTEMBER 5, 2019

Update: This post originally published in Oct, 2018. To start, let’s look at landing pages with crazy-good CTAs. Seeing a trend here? Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does).

Examples 117

Examples Urgency Marketing CTR Case Studies 117

Litmus

OCTOBER 26, 2018

Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Traditionally, this email would ask recipients to click through to a landing page form where they’d submit their review.

Microsite 82

Microsite Landing Pages Eye-Tracking Click Rate 82

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Check in on trends: Augmented reality & 3D photos. Where is the line?

Social Media 111

Social Media Social Marketing Paid Search Agency Advertising Agencies 111

Moz

MAY 13, 2019

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. The trend is pretty clear. While warming trend is evident, though, it's not a steady increase over time like Google's update counts might suggest. 2018 – 89.9° /88.0° Should we even try? they represent the same number of days).

Google 69

Google Verticals Eye-Tracking Click Rate 69