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8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. On the one hand, illustrating broad topical knowledge across several posts is a superb strategy for establishing authority.

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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

Facebook Analytics launched in 2018 as a free alternative to platforms like Google Analytics (GA). Instructions for this can be found on Facebook's business knowledge base. Why Facebook is Sunsetting Analytics. opt-in requirements for mobile app tracking. Paid Tools.

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How to Create the Best How-To Videos: Tips and Tricks

Vidyard

What’s causing this trend? Broader marketing reach: A 2018 video marketing report found that 72% of people prefer to learn about a product or service by watching a video. Use tools like Google Trends to look up the types of searches your audience is conducting, or which queries have the biggest search volume. Storyboard Example.

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Software and SaaS Marketing Best Practices

Launch Marketing

In fact, Blissfully notes in its 2019 Annual SaaS Trends Report that the average company spend on SaaS in 2018 rose 78% over the previous year. Software and Software as a Service (SaaS) marketing is, not surprisingly, garnering more attention as spending on SaaS continues to rise across companies of all sizes.

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How to Create the Best How-To Videos: Tips and Tricks

Vidyard

What’s causing this trend? Broader marketing reach: A 2018 video marketing report found that 72% of people prefer to learn about a product or service by watching a video. Use tools like Google Trends to look up the types of searches your audience is conducting, or which queries have the biggest search volume. No worries!

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . What are the 3 marketing automation trends you think will have the biggest impact on B2B marketers in 2018? . 30 Experts Discuss Top Marketing Automation Trends Heading Into 2018. . . Ann Handley.

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5 Ways We Improved User Experience and Organic Reach on the New Moz Help Hub

Moz

However, we also discovered that a staggering 36% couldn’t find a sufficient answer when they searched: We also researched industry trends and dug into lots of knowledge bases and guides for popular tools like Slack and Squarespace. Yup, it’s this new trend and gosh darn it the masses love it. I wondered.