RebelMouse

APRIL 3, 2018

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. In February, the search engine rolled out multi-intention snippets , which features the "People Also Ask" widget that contains related search terms. Keep checking back through December!

Google 53

Google Lead Ranking SERP Lead Scoring 53

Biznology

MARCH 25, 2019

If you’re trying to rank for a particular keyword query, perhaps the most important factor to be mindful of is searcher intent. There are four types of search intent: Informational: When users have a specific question or are looking for more information about a particular topic. 3: The Field of Dreams approach doesn’t work.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Barry Adams (@badams) March 15, 2018. pic.twitter.com/WClX9oZFNO — Mike Pantoliano (@MikeCP) April 24, 2018. They’ve been doing that for years.

SERP 53

SERP Paid Content Traffic Features 53

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. Then, grab your free planning template to master on-page SEO.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Conductor

SEPTEMBER 29, 2020

By 2018, customer behavior evolved and Amazon became the leading search engine for product searches, accounting for more than 55 percent – with Google as the runner up. That’s why Amazon’s SERP converts at more than six times the rate of Google’s. But the e-tailing giant has seen a dramatic rise in search volume in recent years.

Amazon 105

Amazon SEO Lead Ranking Lead Scoring 105

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Hubspot

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Paid Search Advertising. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Outbrain

OCTOBER 17, 2018

So, here are some key takeaways from SearchLove London, for those who couldn’t make it, and for those who were there but want to recap the most important bits: The two-tiered SERP: Ranking for the most competitive terms. Will Critchlow (@willcritchlow) October 15, 2018. How distance and intent shape a local pack. searchlove.

SERP 24

SERP eCommerce Conference SEO 24

Moz

FEBRUARY 26, 2019

From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Further SERP feature intrusions in organic search. SERPs will become more interactive.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Moz

MAY 17, 2020

Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. In October 2018, a new insight gave me the chance to rewire my SEO thought process.

Case Studies 73

Case Studies Case Study Studies SEO 73

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. They have shown a clear intent to buy, and are willing and ready to do so. Visibility and ranking, SERP rankings - Ahrefs. Emily Harris.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). Google recommends a responsive web design that adapts to desktop computers, phones, and tablets, and it rewards mobile-optimized sites with higher rankings on SERPs.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Scoop.it

JUNE 23, 2020

95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. In 2018, it was reported that nearly 20 percent of US adults own a smart speaker now, but this number is expected to double by 2022. Content creation driven by user and search intent.

Trends 92

Trends Content Marketing Content Curation 92

Moz

FEBRUARY 4, 2020

Although few patents are worth getting excited about, this one caused a stir in the technical SEO scene because it takes machine learning to an entirely new level and allows Google to accurately calculate the probability of user intent, thus giving it an understanding of both user language and tone. SERPs will continue to evolve.

SEO 93

SEO Marketing AI Trends SERP 93

Moz

OCTOBER 10, 2018

Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). For example, here's the average organic (SERPs with no features) curve from that study. Now, let's look at SERPs with Knowledge Cards (AKA "answer boxes" – Knowledge Graph entities with no organic link).

Stats 49

Stats SEO SERP CTR 49

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. The process was extremely creative, iterative, and collaborative.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Moz

JANUARY 3, 2019

Multimedia: Evaluate SERP and add desired media Are you providing other desired media types? Optimize for intent: Evaluate SERP and PPC, note which SERP features show up You want to also optimize for intent. So you want to evaluate that SERP. A lot of pages miss this. That would be a clear CTA.

SEO 69

SEO SERP Tagging PPC 69

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Optimize your page for searcher intent (which we’ll cover later).

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

Hubspot

NOVEMBER 20, 2018

An example of anchor text that’s an exact match is “Check out this comprehensive guide about Google Search Console ” -- the linked page is called the “Ultimate Guide to Google Search Console in 2018”. Even in 2018, Anchor text is still important. Generic anchor text is a common word or phrase, like “This blog post” or “Read more”.

Lead Scoring 73

Lead Scoring Lead Ranking Domain Keywords 73

Kevin Indig

MARCH 28, 2023

Kevin Indig • 4 min read What is User Intent? How to optimize for it like a pro User Intent has become one of the most important concepts in modern SEO. Kevin Indig • 11 min read Solving Fragmented User Intent Fragmented User Intent describes keywords that serve several intents.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

KEO Marketing

OCTOBER 31, 2017

The trends many experts identified will continue throughout the remainder of 2017 and into 2018. Optimize for User Intent. When you optimize for user intent, you take search results to new levels. When you optimize for user intent, you take search results to new levels. What questions do they want answered? Supreme Court.

SEO 48

SEO Trends Multi-Channel SERP 48

Moz

AUGUST 7, 2019

Bottom line: If you’re not creating 10x quality content based on strategic keyword research that satisfies searcher intent and aligns back to business goals, you’re completely wasting your time. January 2017–June 2018. I officially left Sales Hacker in August of 2018, when the company was acquired by Outreach.io. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

MARCH 15, 2019

With my question, I'm likely not looking for "marketing best practices" or "10 best marketing campaigns of 2018". So Google, understanding my intent, serves me this: Undoubtedly, you can see how a title benefits both a user and a search engine. While HubSpot's "What Is Marketing?

Tagging 76

Tagging SEO Marketing Websites FAQ 76

Outbrain

JUNE 22, 2020

How prominent are videos in SERPs? A Searchmetrics 2018 study indicated that at least one video integration is displayed for 23% of mobile search results. Featured Video (Enhanced appearance) – A featured video is a video that takes the top of the SERP (position zero, if you will). What keywords trigger video results?

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Content Marketing Institute

OCTOBER 11, 2018

adults who report they have one today, according to a 2018 Smart Speaker Consumer Adoption Report. 43% of companies already invest in technology to enable voice marketing, according to a survey taken at the 2018 Digiday AI Marketing Summit. 55% of adults will have a smart speaker by 2022 via @OCC_Strategy. technology Click To Tweet.

Activities 100

Activities Marketing AI Enterprise Management Paid Search Agency 100

Valasys

AUGUST 22, 2019

Oftentimes, prospects who perform a local search have a greater intent to buy. According to a report by Google in 2018, local searches lead 50% of mobile users to visit stores within one day. Targeting keywords with local intent is an excellent idea to optimize the search results for local businesses.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

DAGMAR Marketing

NOVEMBER 29, 2019

As stated in the report, “No click, or zero click searches are a search engine results page (SERP) that displays the answer to a user’s query at the top of a Google search result. This kind of search result satisfies the user’s intent without having to actually click on any search result links.”. How is this happening?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Brightedge

MAY 8, 2020

Because your piece was helpful and referenceable it became evergreen despite never being your intent. For example, if you’re referencing Google Adwords in your case, your content is outdated as Adwords became Ads in 2018. This content now consistently drives traffic and leads to your site – be sure to keep it that way.

Traffic 69

Traffic Case Studies Case Study Content 69

Parse.ly

AUGUST 27, 2019

In our 2018 study, innovations to improve the user’s “search journey” led to some interesting trends in Google Cards, related search pages, and quick search box. . There’s a lot to demystify with Google, but one thing seems likely: search engine optimization could go much further than SERPs alone.

Content Marketing 49

Content Marketing Content Work Management Emarketing 49

Directive Agency

JULY 23, 2020

Editor’s note: This article was originally published in March 2018. One of the most effective paid channels for capturing high-intent traffic are third-party directories. Key insight: Third-party directories can be exceptionally effective at capturing high-intent traffic. It has been updated for relevancy and accuracy.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

KoMarketing Associates

DECEMBER 7, 2017

In this example for my new business name, you’ll see that my Yelp listing actually ranks higher than my own website: Even though this will likely swap over time since I just changed my business name, it speaks to the power of review sites in search engine result pages (SERPs). Posting News and Updates. Utilize Email and Paid Social Ads.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

The Lead Agency

JUNE 10, 2019

As such, optimising a page for local SEO involves the same elements as a regular SEO campaign; content, on-page optimisation, and link building, but with a focus on localised intent. It is vital to get these elements right in order to outrank your local competitors in the SERPs. In many cases, the most relevant results are local.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Optinmonster

APRIL 12, 2024

Domain Authority (DA) : A score, typically on a 100-point scale, that predicts how well a website will rank on search engine result pages (SERPs). Organic Search : The process of obtaining natural placements on search engine results pages (SERPs) without paying for ad placement. They’re generally referred to as SERP features.

Paid Content 85

Paid Content Lead Ranking SEO Lead Scoring 85

Martech Advisor

NOVEMBER 7, 2019

Google introduced and open-sourced BERT in November 2018 after their research on transformers. Words that come before or after a keyword will be considered to understand the search intent. Compelling, creative content that is relevant and useful to users will help you reach the top of the Search Engine Results Page (SERP).

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

Moz

OCTOBER 15, 2018

There were two reasons for this: one, no one expected to have to click on tabs for discovery; and two (and most importantly), only the first page of content was being linked to in the SERPs. SERP analysis from Keyword Explorer This is what it looks like in the organic results — the answer is there for all to see.

Organization 50

Organization FAQ Keywords SERP 50

Directive Agency

DECEMBER 5, 2018

This optimization helped contribute to our best performing month to date in 2018. What we learned was that, despite our assumptions, our campaign performed better directed elsewhere, the intent of the users when searching the keywords were better matched on a different page! . Do the keywords show high user intent?

PPC 45

PPC Paid Search Agency Optimization Click Rate 45

Conductor

JUNE 6, 2019

They’re sitting on a gold mine of user intent information in the form of keyword data. It’s the SEO’s best way to identify “search competitors,” or domains that wouldn’t typically be considered direct competitors but are still owning valuable real estate on the SERP. SEOs are lucky. million annually.

Storytelling 40

Storytelling Paid Search Agency SEO Keywords 40