KoMarketing Associates

MAY 7, 2019

IAB recently published the “IAB Video Advertising Spend Report” and discovered that between 2018 and 2019, there was a 25 percent increase in the average dollar amount spent on digital/mobile video advertising. Between 2018 and 2019, there was a 31 percent increase in the average dollar amount spent on original digital video as well.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

KoMarketing Associates

APRIL 3, 2019

This is followed by purchase-intent targeting (44 percent) and advertising on emerging social channels (44 percent). Statistics showed that the most mainstream trends are currently video marketing (68 percent), ABM strategy (64 percent) and on-demand content strategy (55 percent).

Account Based Marketing 142

Account Based Marketing Marketing Report ABM B2B Marketing 142

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString. Lattice (Lattice Engines).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data. Sources of Intent Data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

KoMarketing Associates

AUGUST 29, 2018

To dig deeper, the researchers behind the survey took a look at where audiences with higher purchasing intent encountered business marketing content. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9 B2B Audiences and the Buying Process. B2B Audiences and the Buying Process.

Social Media 120

Social Media B2B Media Purchase Intent 120

B2B Marketing Directions

FEBRUARY 25, 2024

Specifically, the authors analyzed data relating to more than 2,000 ad campaigns entered in competitions from 2018 to 2022. 38% of the non-CP campaigns) produced improvement in brand perception, brand preference, and purchase intent. For example, the analysis revealed that: 56% of the CP campaigns (vs.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Aberdeen

JULY 18, 2019

Intent Data Precision Leads to Quality Over Quantity. In 2018, marketers in the United States spent over $19 billion on third-party data. That’s why intent data is such a strong investment for any B2B marketing team. By nature, intent data is more precise than generic lists of contact information or demographics.

Intent Data 40

Intent Data Intent Privacy Purchase Intent 40

Digilant

NOVEMBER 14, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. Every year it seems as though the holiday sales and promotions start earlier, spending increases and people shift their purchase locations and behavior. Create holiday deals.

Mobile Advertising 40

Mobile Advertising Multi-Channel eCommerce Purchase Intent 40

Aberdeen

MARCH 29, 2019

According to the 2018 Nielsen Total Audience Report , the average American adult spends over 11 hours per day interacting with some form of media content. 3 Ways Intent Data Solves the Content Engagement Challenge. Using intent data allows you to recognize behavioral patterns of your most coveted prospects.

Intent Data 40

Intent Data Intent Top of Funnel Content Marketing 40

QuanticMind

NOVEMBER 13, 2018

And one of the most important types of data for driving sales and marketing insights is intent data. . According to DemandGen’s 2018 State of B2B Intent Data Report, 35 percent of B2B companies say they plan to start using intent data insights within the next 12 months. What is Intent Data? First Party Intent Data.

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

ClickZ

SEPTEMBER 5, 2019

The purchase adds personnel, market intelligence and other info from more than 20 million small-to-medium sized (SMB) businesses to Kabbage’s platform, which provides working capital of up to $250,000 to consumers and to small businesses. Cancelled merger with Leadspace.

SMB 90

SMB Intent Signal Lead Scoring Lead Ranking 90

QuanticMind

JANUARY 4, 2018

Custom intent audiences. Custom intent audiences is a new feature designed to help you reach shoppers with high purchase intent on the Google Display Network. With custom intent audiences, you’ll be able to easily see reach and performance estimates for each custom intent audience.

Adwords 40

Adwords Cost per Acquisition Features CPA 40

Aberdeen

APRIL 5, 2018

Between February and March of 2018, Aberdeen surveyed 212 businesses about their promotions strategies. The reason why marketers select one strategy over the other is to drive purchase intent, attracting conscious customer spend in favor of purchasing the product/service.

ROMI 63

ROMI Promotion Purchase Intent Merchandising 63

Strategic-IC

DECEMBER 5, 2018

From programmatic, to intent data, to sales enablement tips, we review 10 insightful blogs that you may have missed. With that in mind, here we look back at 10 posts from 2018, that may help you refine your approach in 2019. With that in mind, here we look back at 10 posts from 2018, that may help you refine your approach in 2019.

B2B Sales 76

B2B Sales Account Based Marketing B2B Marketing Campaigns 76

Aberdeen

FEBRUARY 7, 2019

In this video, taken at TechTarget’s 2018 ROI Summit in London, panelists discussed how intent data enables alignment between Marketing and Sales organizations, which leads to more wins in the pipeline. Intent data intelligence helped Mitel segment their audience around those emerging cloud-based themes. What do you think?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Intent Data 40

Aberdeen

APRIL 17, 2019

It was filled with tips and tricks that are useful for marketers everywhere who are looking to take their strategy to the next level — specifically three intent-driven alternatives to email that are just as (if not more) effective. The ability to compare past activity with present activity and narrow down location of intent.

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. B2B2MX: Invest in Intent Data.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Porch Group Media

OCTOBER 24, 2019

To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. Native advertising increases purchase intent by 18 percent. IAB 2018 Video Ad Spend Study ). eMarketer ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

QuanticMind

MAY 31, 2018

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Paid ads get 65% of all clicks for high commercial intent searches. Here are a few more examples of keywords/modifiers that imply purchase intent: Where to buy. Advantages of SEO. Promo code.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Experimenting with story ads increases your marketing recall, improves purchasing intent and enhances click-through rate all at the same time. A post shared by Local Wanderer ✌🏽️ (@localwanderer) on Sep 9, 2018 at 5:05pm PDT.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

6sense

MAY 6, 2020

Key tenets of the program included the ability to identify and prioritize target accounts showing purchase intent; engage and connect with buyers through the right channels at the right time, and identify and replicate PTC’s ideal proven pathway to pipeline. In 2018, Gartner recognized People.ai

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

Aberdeen

JUNE 26, 2019

The marketing world spent about two years worrying about the General Data Protection Regulation (GDPR) before it went into effect in May 2018. This is where intent data comes into play. Finding an Intent Data Provider Built for Data Privacy. Marketing in the Era of Data Privacy.

Privacy 40

Privacy Intent Data Advertising Agencies Barriers 40

Porch Group Media

AUGUST 19, 2019

In the 2018 Global Automotive Consumer Study, Deloitte found that American car buyers are spending less time researching vehicles purchases than they did in 2014. Consumers with unaided brand awareness account for only 23% of total awareness, yet generate 60% of all purchase consideration and 90% of purchase intent.

In-market Buyers 45

In-market Buyers Tactics Peer-to-peer First-Mover Advantage 45

Hubspot

JULY 28, 2017

According to the Ericsson Mobility Report , IoT devices and sensors will exceed mobile phones as the largest category of connected devices in 2018 and generate a staggering 400 zettabytes of data per year. This will allow them to capture interactions, conversion metrics, and consumer behavior predictions and link them to purchase-intent data.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Enterprise Management Peer-to-peer 101

Bannerflow

APRIL 12, 2019

At the end of 2018, Business Insider and eMarketer predicted that 30% of all users would use some form of ad blocker. in 2018 , succeeded only narrowly by TV. Viewers show 18% more purchase intent compared to banner ads. . In fact, according to Bannerflow data from 2018, they have 18.4%

Display 61

Display Advertisements Advertising Effectiveness 61

Outbrain

JANUARY 17, 2019

With over 103 million viewers during the 2018 Super Bowl, there is no mistake that one of the largest sporting events in the U.S. That’s more than Tom Brady’s 2018 base salary with change left over to spare. You’re also able to garner true interest for your brand as there is intent behind each click.

Efficiency 33

Efficiency Cost Per Click Cost CTR 33

Porch Group Media

SEPTEMBER 24, 2019

More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. According to a 2018 Nielsen CMO report , 82% of CMOs were expected to hike their budgets in the next year for an overall increase of 49%. during 2018, reaching $7.85

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Onalytica B2B

JULY 26, 2018

Influencers ultimately pay a key role in the modern buyer journey and can drive metrics such as brand consideration and purchase intent. Our marketing team and analysts are hard at work on a Healthcare sector report launching in October 2018. The main hurdle to the industry however, is time. © 2017 Onalytica Ltd.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Aberdeen

MARCH 22, 2019

Between December 2018 and January 2019, Aberdeen surveyed 369 CX executives around the world to reveal the key trends and best practices influencing CX programs in 2019. Aberdeen’s August 2018 Speech Analytics study shows that the adoption of this technology has increased by 73% between 2016 and 2018 across contact centers.

Analytics 40

Analytics Marketing AI Marketing & Strategy Customer Satisfaction 40

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data? What is Intent data ? With intent data, you do.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Martech Advisor

SEPTEMBER 17, 2019

In fact, the total dollar value loaded on prepaid cards was expected to be $112 billion in 2018. Since CLOs are built directly in banking and credit lines and weaved in with a retailers' point of sale, these offers bring the opportunity to connect an ad to a 100% attributable in-store purchases. The missing link in digital advertising.

Paid Search Agency 61

Paid Search Agency Advertisements Advertising Ads 61

Porch Group Media

JULY 1, 2019

According to research from the 2018 Accenture Interactive Personalization Pulse Report, 45 percent of customers have abandoned a site because it was too overwhelming, up from 40 percent last year. However, have we come to the point of offering too much as we try to appeal to every consumer need?

Demand 53

Demand Brand Identity Branding Transparency 53

Aberdeen

DECEMBER 14, 2018

It’s that time of the year again when CX executives across the world evaluate their activities throughout 2018 to find out what worked and what didn’t. To this point, Aberdeen surveyed 445 customer service leaders for the November 2018 AI in the Contact Center: Service Leaders Across the Fortune 1000 Are Paying Attention study.

Contacts 40

Contacts Marketing AI Trends Peer-to-peer 40

Aberdeen

MARCH 12, 2019

He noted that the Dimelo acquisition from October 2018 brought AI-enabled digital engagement capabilities, and that intent-based routing across digital channels is one of the ways they currently support contact centers with AI. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Peer-to-peer 40

Peer-to-peer Enterprise Management Customer Satisfaction Contacts 40

Porch Group Media

JULY 29, 2019

Organizations classifying themselves as “very advanced” at customer experience are almost three times more likely than their peers to have exceeded their top 2018 business goals by a significant margin. For example, life events are a strong indicator of purchase intent. Experience-led businesses also have 1.7x Forrester).

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Aberdeen

DECEMBER 20, 2018

In the first post of this three-part series, we noted that now is the time of the year CX leaders are evaluating their 2018 activities and planning for 2019. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Similar benefits are also observed by the contact center.

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

Vidyard

JULY 1, 2015

That’s likely why it’s predicted that by 2018, video will account for 80% of web traffic. And, video increases purchase intent by 97%! Get ready, everyone: the future of the internet is video.

Video Marketing 51

Video Marketing Top of Funnel Cost per Lead Purchase Intent 51