Conductor

SEPTEMBER 29, 2020

But the e-tailing giant has seen a dramatic rise in search volume in recent years. By 2018, customer behavior evolved and Amazon became the leading search engine for product searches, accounting for more than 55 percent – with Google as the runner up. For a long time organic “content” meant informational, owned content.

Amazon 105

Amazon SEO Lead Ranking Lead Scoring 105

seo.co

OCTOBER 25, 2023

For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider. In 2018, Google published a principle for how they rate content quality called E-A-T. It all boosts your SEO.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

QuanticMind

MAY 31, 2018

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Long-term benefits. Advantages of SEO. Quick results.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

Hubspot

JUNE 5, 2019

According to a 2018 study , 45% of businesses under 50 employees invest in PPC. In Q4 of 2018, spend on Google Shopping ads rose by 43%. Identify and expand on long-tail keywords. They likely be typing in long-tail keywords like, "red capri pants in petite," or "Red Sox bleacher seats.".

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Martech Advisor

NOVEMBER 7, 2019

Google introduced and open-sourced BERT in November 2018 after their research on transformers. Words that come before or after a keyword will be considered to understand the search intent. Danny Sullivan said in a tweet , " BERT doesn't change the fundamentals of what we've long said: write content for users.".

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

chiefmartech

MAY 20, 2018

We most recently released the 2018 marketing technology landscape with the data showing nearly 7,000 martech-related vendors. Consolidation is what gives us the head of that tail. I then followed up with a post — intentionally a little provocative — proposing that the myth of martech consolidation is dead.

Long Tail Marketing 47

Long Tail Marketing Marketing Proposals Vendors Software 47

Unbounce

OCTOBER 1, 2019

Increasing the number of soon-to-be-weds on the platform was priority number one for Ari and his team (including Shivanie, who came aboard in 2018), and together they implemented a robust paid search and social strategy. But it’s one thing to get traffic, and a whole ‘nother thing to convert traffic.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

QuanticMind

MAY 31, 2018

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Long-term benefits. Advantages of SEO. Quick results.

PPC 40

PPC SEM Marketing Budget SEO 40

Brandpoint

AUGUST 20, 2018

— Danny Sullivan (@dannysullivan) August 1, 2018. For example, the search guidelines give an example of a participant on a disease forum sharing how long his loved ones lived with liver cancer. For more info on these updates, check out this post on establishing credibility and E-A-T in your content.

Guidelines 91

Guidelines Paid Search Agency Content High Quality Lead 91

Directive Agency

DECEMBER 5, 2018

This optimization helped contribute to our best performing month to date in 2018. What we learned was that, despite our assumptions, our campaign performed better directed elsewhere, the intent of the users when searching the keywords were better matched on a different page! . Do the keywords show high user intent?

PPC 45

PPC Paid Search Agency Optimization Click Rate 45

Directive Agency

DECEMBER 5, 2018

This optimization helped contribute to our best performing month to date in 2018. What we learned was that, despite our assumptions, our campaign performed better directed elsewhere, the intent of the users when searching the keywords were better matched on a different page! . Do the keywords show high user intent?

PPC 40

PPC Paid Search Agency Optimization Click Rate 40

seo.co

JUNE 6, 2022

But then there are also “long-tail” keywords you should consider. Generally, long-tail keywords get less search volume, but there’s also less competition when you’re trying to rank for them. In 2018, Google published a principle for how they rate content quality called E-A-T. The more content you have, the better.

SEO 21

SEO Marketing & Strategy Lead Scoring Lead Ranking 21

QuanticMind

DECEMBER 5, 2018

As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. Bing beats out Google in share of long tail search queries. No, we’re not talking about Google — we’re talking about Bing.

SEM 40

SEM PPC Cost per Acquisition Cost Per Click 40

Single Grain

DECEMBER 30, 2019

In order to maintain the flow of traffic to your website, you'll need to think outside the answer box and diversify, which includes implementing omnichannel marketing as well as long-tail keywords. Long Answer Questions (LAQ): These questions require a longer, often instructional, answer. Example: “Why is the ocean blue?”.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

DAGMAR Marketing

SEPTEMBER 4, 2018

We italicized short-term because SEO is a long-term endeavor. As you conduct research, you’ll need to analyze keywords found for commercial intent. Although terms with commercial intent may have less traffic than other terms you find, they have two advantages: You can rank more easily with these terms. Google Keyword Planner.

Lead Scoring 74

Lead Scoring Lead Ranking SEO Optimization 74

Optinmonster

APRIL 12, 2024

Search Intent and Content Relevancy: Understanding the “why” behind a search query (search intent) is crucial. Answer the Public : This tool helps discover long-tail keywords and search queries phrased as questions. Semrush is pricey, starting at $129.95 a month, but it’s powerful.

Paid Content 95

Paid Content Lead Ranking SEO Lead Scoring 95

Single Grain

NOVEMBER 27, 2019

BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a search query. Thang Luong (@lmthang) October 12, 2018. If you are acquiring organic traffic to your website via long-tail searches , you need to keep a closer watch on them.

Google 87

Google Long Tail Marketing Marketing AI Intent 87

ClearVoice

SEPTEMBER 10, 2019

In Q3 2018, smart speaker shipments grew almost 200 percent year-over-year with around 22.7 Mine those discussions for long-tail keyword ideas and phrasing that may match a spoken search query. In the case of mobile digital assistants, many user queries focus on local search intent. billion by 2021.

Long Tail Marketing 94

Long Tail Marketing Amazon Gartner Mobile Marketing 94

Unbounce

AUGUST 6, 2021

Here are a few tips to help your next interview be short and deliberate as opposed to long and aimless. Instead, use long-tail keywords to get specific on your audience segments. With a firm understanding of your audiences’ search intent and the phrases they use, make sure your landing copy reflects that same communication.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Brandpoint

NOVEMBER 8, 2021

It got picked up after three months and we improved from position 78 to four on all long-tails as well. Key SEO factors: Researched, linked to quality sources, targets long-tail keyword, image optimization, consistently updated for freshness. Created relatively long page content (compared to most product pages!)

Paid Content 139

Paid Content SEO Long Tail Marketing Paid Search Agency 139

ClearVoice

MARCH 26, 2021

Intent-Based Keyword Research. Intent-based keyword research. It’s more important than ever that our keyword research focus on the intent behind a search query as much as it does on the term, itself. long-form, short-form, videos, infographics, etc.) 6 steps to a comprehensive content gap analysis. Content Audit.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Single Grain

JUNE 26, 2020

Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. how to wash a car”).

Traffic 145

Traffic Paid Content SEO Organization 145

Valasys

MARCH 17, 2023

Since the 2018 medic update, the term EAT has been frequently mentioned in the Google Quality Rater Guidelines. However, Google’s SpamBrian algorithm has become more efficient since its introduction in 2018, with the company claiming it can keep 99% of spam results out of search results as of December 2022.

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Optinmonster

JANUARY 15, 2020

If you do a quick Google search for “mCommerce statistics,” it won’t take you long to see how quickly mobile shopping is taking over. million people used mobile payments (and that number is up from 55 million in 2018 and 48.1 Ok, you should have done it in 2018, but you got busy with other stuff. In 2019, 61.6 million in 2017).

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

ClickZ

SEPTEMBER 5, 2019

According to a November 2018 Gartner report , marketing technology currently accounts for nearly one-third of a CMO’s marketing budget, making it the single largest area of investment when it comes to marketing resources and programs. Long learning curve. Most companies have a way of getting things done that is unique to them.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing Budget 97

Single Grain

DECEMBER 19, 2023

Dive Deeper: How Zero Search Volume Keywords Can Generate a Ton of Traffic 3) KeywordChef (Freemium) KeywordChef is a keyword research tool that helps you find tons of relevant long-tail keywords with clear search intent, making it easier to come up with ideas for high-ranking content.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Convert

FEBRUARY 9, 2021

Also, the conditions for consent have been strengthened and companies are no longer able to use long illegible terms and conditions full of legalese. Date of Fine 21/11/2018 Data Protection Authority LfDI Baden-Württemberg Value of fine €20,000.00 Company Name Knubbels.de DPR Article breached Art.

Ethics 52

Ethics Optimization Work Management Marketing Management 52

Hubspot

JUNE 12, 2018

For a long time, this process served our interests well. In March 2018, we started to see the impact of these changes: a new all-time traffic record across our three blogs -- Marketing, Sales, and Service -- and a renewed sense of purpose for the future. Social algorithms (and users) love native content.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Hubspot

OCTOBER 15, 2018

Ultimately, RankBrain enables Google to better understand the intent behind specific queries without the search query explicitly stating them — all with the goal of providing more relevant results to the searcher. Content Strategy in 2018 and Beyond. Make sure you have a mix of long-tail and short-tail keywords.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Single Grain

DECEMBER 31, 2019

According to eMarketer , social commerce rose from 23% in December 2018 to 31% in October 2019 among U.S. Keep an eye on users' purchase intent and make your move when enthusiasm for your product is at its peak. Design content with long-tail keywords as a searchable conversation with the customer.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

LeadsRX

MARCH 23, 2022

And they’re under the false assumption that all of the results and the impact are really having to do with levers in media, meaning what day I run, what time I run, how long is the ad? And there’s a series of questions: purchase intent, brand favorability, purchase consideration, likeability. How short is the ad?

Paid Search Agency 88

Paid Search Agency Advertising Agencies Media Advertising Funnels 88

Unbounce

MARCH 7, 2019

In September 2018, Google announced a further expansion of exact match close variants to focus on matching the intent of a search rather than its specific terms. In a 2019 environment, then, using SKAGs result in: Multiple ad groups that address the same keyword intent. Why SKAGs should be retired as a best practice.

PPC 111

PPC Practices SEM Best Practices 111

Moz

NOVEMBER 18, 2019

Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. In 2018, we started creating content based on keyword opportunities. Expanded keyword research and analysis. Moz reports 1.7k–2.9k

SEO 60

SEO Top of Funnel Long Tail Marketing Lead Scoring 60

SnapApp

FEBRUARY 5, 2019

Kris Hughes says his team used lead generation tactics on the ProjectManager.com website to double their free trial signups in 2018. Reps can see how many times and how long the document was viewed for. Nearly all respondents agree that these two tactics either help or significantly help with marketing and sales enablement.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Webbiquity

APRIL 14, 2014

In addition, as search intent becomes more detailed or specific (long-tail search phrases), the click distribution across the first page organic listings begins to even out, as searchers look for the best match or answer to their query. And furthermore, long-tail searches have higher overall organic click-through rates.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Content Marketing Institute

JULY 17, 2018

Sometimes mobile pages are shorter, which means the site has fewer opportunities to rank well for long-tail keyword phrases. Although mobile searchers don’t see as many pages, maybe that’s OK as long as Sephora comes up high for prized keyword phrases. For starters, they could have fewer pages than the desktop version.

SEO 92

SEO Mobile Marketing SERP Keywords 92

Hubspot

NOVEMBER 21, 2018

Invest in a long-term content creation strategy. Successful businesses of any size play the long game, understanding that growth and profit may take some time. In 2018 and beyond, inbound and content marketing are fantastic strategies that get results. Let's do this. What's already working can be better.

Startups 89

Startups Organization First-Mover Advantage Webinar Metrics 89