Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Martech

APRIL 18, 2022

This is a remarkable turn-around from 2018, when social media was stagnating , with Facebook reporting no increase in its U.S. The retail industry’s revenue share of more than 20% in 2020 was the largest of all sectors. The consumer goods industry vertical segment is expected to register the fastest CAGR of 14.1%

Social Media 111

Social Media Advertisements Advertising Media 111

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Next up, we decided to put the same banner on our blog homepage and test out a vertical banner on the right rail of our individual article pages. No, seriously. ” If only.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Choozle

JANUARY 17, 2019

In their December 2018 U.S. Digital advertising in 2018: Key takeaways. Choozle’s client distribution mirrors trends in overall vertical/industry ad spend. Download our H2 2018 Benchmark Report for our latest key findings & best practices in the ever-growing digital advertising landscape. We saw a 344.9

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Circle Studio

JUNE 6, 2018

The 2018 annual report contains data gleaned from more than 6,200 marketing and sales professionals surveyed to uncover what marketing strategies and tactics they are using. There are a lot of interesting finds in the State of Inbound 2018 Report, but these 10 stood out. With 99 countries represented, the report is also global.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Nuvi

NOVEMBER 5, 2018

NOVEMBER 6, 2018 — Reputation.com , the first and only complete cloud-based enterprise reputation management platform, today announced its CEO, Joe Fuca, will speak at the 22 nd annual Healthcare Internet Conference (HCIC), held November 5-7, 2018 in Scottsdale, Arizona. REDWOOD CITY, Calif. About Reputation.com.

Enterprise Management 40

Enterprise Management Digital Transformation Verticals Conference 40

Zoominfo

APRIL 16, 2018

Keenan’s book shares how the rules of the industrial age no longer work and that if you want to be successful, you must learn the new rules for success. He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then. Their tagline? You won’t want to miss it!

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Zoominfo

AUGUST 1, 2023

Businesses in every sector and vertical are overwhelmed by data. In 2018, manufacturing and risk-management were among the leading industries benefiting from AI. Businesses gained more visibility into their customers and markets, and no longer had to cast ever wider nets in the hope of reaching new audiences.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Nuvi

OCTOBER 31, 2018

. — NOVEMBER 1, 2018 — Reputation.com , the first and only complete cloud-based enterprise reputation management platform, today announced that Vice President of Customer Success Cassie Tod has been named to The SaaS Report’s Top Women Leaders in SaaS for 2018, an annual list that celebrates the accomplishments of 50 women in the SaaS industry.

Enterprise Management 40

Enterprise Management Verticals Marketing Management Lead Scoring 40

Zoominfo

OCTOBER 13, 2022

Steady Growth, Unprecedented Change Logistics is among the most complex of industries. Shortly after AGL was established in 2013, the US forest products industry experienced a period of sustained growth. Shortly after AGL was established in 2013, the US forest products industry experienced a period of sustained growth.

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Nuvi

NOVEMBER 21, 2018

NOVEMBER 21, 2018 — Reputation.com , the first and only complete cloud-based enterprise reputation management platform, today unveiled its 2018 Retail Reputation Report, which details consumer sentiment about in-store experiences with different retail brands. The complete “2018 Retail Reputation Report,” can be downloaded here.

Enterprise Management 40

Enterprise Management Correlation Verticals Analysis 40

Zoominfo

DECEMBER 21, 2020

In this scenario, a company further penetrates its customer base by marching into a new vertical market either in a region or through global expansion. It already has a foothold in the industrial manufacturing and chemical processing industries. Sometimes new customers can overwhelm a company when the expansion is not predicted.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Kaon

NOVEMBER 6, 2018

From neuroscience to workplace training to industrial manufacturing, AR and VR are increasing the ease of use for enterprise applications across the globe. Ciena’s sales teams were focused on selling a singular product and needed a way to show its partners its entire vertical landscape of solutions. Take Ciena , for example.

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

Tomorrow People

FEBRUARY 2, 2018

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Seismic

NOVEMBER 9, 2020

In fact, McKinsey found, in 2018, before our current crisis, that “Of the 50 largest global banks, three out of four now pledge themselves to some form of customer-experience transformation”. We saw an example where a poor experience was delivered and felt all too normal for a financial advisor.

Work Management 98

Work Management Service Class Verticals 98

Tomorrow People

FEBRUARY 2, 2018

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of Email Service Providers report. Act-On : 1%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

nDash

JANUARY 6, 2021

How do you create content effectively when your business sells a complex set of products and services to a wide range of verticals? Epsilon faced this exact problem in 2018. But with 2018 leadership changes came a new push to make content marketing a dedicated practice at Epsilon. It just wasn’t anyone’s top priority.

Work Management 52

Work Management Verticals Marketing Management Thought Leadership 52

Litmus

JULY 8, 2019

Ranking compared to April 2018. in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). Mail, AOL, and Verizon—in 2018. in Q2 2018. in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018).

Email Marketing 91

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 91

Outreach

MARCH 9, 2020

Any seasoned seller knows that breaking into a new market or vertical is no easy task, but it’s not impossible either. Back in 2018, a few motivated salespeople at Outreach broke into an unlikely niche: the sports ticketing market. Selling to a New Vertical in 4 Steps, As Told By the Scientific Method. The scientific method?

Ideal Customer Profiles 59

Ideal Customer Profiles Verticals Outreach Marketing Proposals 59

Hubspot

MARCH 7, 2018

The key is to choose the KPIs that are most relevant to your industry and business goals -- focusing on the wrong ones is costly to your company. Have your reps track their upsell and cross-sell numbers, and use that data to identify whether certain verticals respond well to certain product/service pitches.

Work Management 100

Work Management Lead Scoring Lead Ranking Cross-Selling 100

Sprout Social

SEPTEMBER 24, 2018

Here are a few facts to keep in mind: Videos are vertical and full screen. Take advantage of the mobile-focused vertical format to establish your company as a thought leader and delight your audience with something exciting. A post shared by Louis Vuitton Official (@louisvuitton) on Jun 25, 2018 at 1:35am PDT.

Verticals 104

Verticals Youtube Ad Frequency Ideal Customer Profiles 104

Buffer

NOVEMBER 8, 2018

Instagram Stories research benchmarks for specific verticals. Instagram Stories research benchmarks for specific verticals. In an effort to make this research even more interesting and valuable, we looked at four unique verticals to compare a variety of data points such as completion rates, posting frequency, and more.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Contently

JULY 10, 2019

” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. More and more brands are tapping into their own data to tell stories about their industries and offer a fresh perspective that no one else can provide.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Televerde

JANUARY 18, 2021

84% of B2B marketers use AI today compared to just 29% in 2018. For example, you can divide your email list up into groups based on vertical, account, role, industry, or engagement. What tools do marketers use to improve the customer experience and meet changing expectations? Artificial intelligence and machine learning.

Marketing AI 98

Marketing AI Ideal Customer Profiles Verticals Amazon 98

Zoominfo

DECEMBER 21, 2020

Expansion by finding new customers for an existing product In this scenario, a company further penetrates its customer base by marching into a new vertical market either in a region or through global expansion. It already has a foothold in the industrial manufacturing and chemical processing industries.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

The Customer

JULY 15, 2021

The acquisition unites respective industry leaders and propels CSG into new industry verticals, unlocking a $10 billion global market growth opportunity that further extends the company’s position in customer experience management.

Marketing Management 52

Marketing Management Gartner Forrester Verticals 52

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. A second version of the study was published in 2018. This study also saw the addition of industry-specific versions of the report, such as this one.

Consulting 157

Consulting Research Work Management Marketing Management 157

QuanticMind

JANUARY 2, 2018

PPC for the travel industry is important to drive more guests to use your services and to visit your destinations. Pay-per-click (PPC) for the travel industry comes down to how efficiently you can deploy your budget to bring in more high-quality leads. miles) from your business’ physical presence. Example: Running a museum?

PPC 40

PPC Paid Search Agency Tactics Adwords 40

Vidyard

DECEMBER 20, 2018

WATERLOO, Ontario – December 20, 2018 – Vidyard , the leading video platform for business, announces that SmartBug Media , HubSpot’s highest-rated Diamond Agency Partner, has joined the Vidyard Agency Partner Program. 5000 company, and winner of over 100 awards for its work in 2018.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Work Management 71

Moz

MAY 13, 2019

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. 2018 – 89.9° /88.0° Many improvements are likely not even things we in the SEO industry would consider "algorithm updates" — they could be new features, for example, or UI changes. Should we even try? 2017 – 94.0° /93.7° 2016 – 75.1° / 73.7°

Google 69

Google Verticals Click Rate Eye-Tracking 69

Marketing Insider Group

NOVEMBER 9, 2020

billion in 2018 to $15.2 We start with seed keywords that are relevant to your industry, solutions, and themes. Simply consider how the pandemic changed online searches in basically every vertical. We want to aim for those with the least competition, but depending on your industry, it may be high across the board.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Biznology

FEBRUARY 25, 2019

According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%). Keep your eye on latest trends to keep up-to-date about the transitions made within industry verticals.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Martech Advisor

SEPTEMBER 25, 2019

In fact, consumer engagement with email campaigns is increasing as a result of shifting marketing strategies greatly influenced by privacy regulations, according to our Acoustic 2019 Marketing Benchmark Report that details the latest trends in email and mobile marketing based off of 2018 data.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Hinge Marketing

NOVEMBER 5, 2020

The Hinge Research Institute is releasing a special technology and software services industry version of its breakthrough study of professional services buyers and the firms that they hire. A second version of the study was published in 2018. Cross Industry Comparisons Included. Why This Study is Needed.

Cost 124

Cost Business Sample Pricing 124

Ledger Bennett

JANUARY 9, 2022

This phenomena is not limited to the consumer market, but instead is spreading across nearly all industry verticals – especially B2B. He coined the term ‘subscription economy’ and by 2018 was predicting that subscriptions would soon be the defacto operating model for the vast majority of businesses.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

Hubspot

APRIL 12, 2021

Beyond that, Partnerize also customizes its features based on the industry, ensuring that every brand will have what they need to succeed in their performance marketing campaigns. Top Performance Marketing Verticals. Wondering which industries use performance marketing the most? For pricing information, contact Partnerize.

Paid Content 92

Paid Content Work Management Advertising Agencies Paid Search Agency 92