Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. We’ve compiled a list of our most-read sales blog posts of 2018 to kick-off your new year on the right foot. So, allow us to indulge. Let’s get started!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Want to see what’s trending in email design?

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. — Britta Schellenberg (@MizzBritta) September 5, 2018.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Webbiquity

DECEMBER 12, 2018

As of June 2018, 4.2 Here are five of the most important trends to watch in the coming year (your competitors will!). We all know social media stars with hundreds of thousands of subscribers who play essential roles in their respective industries. These are, of course, not the only trends to watch in the coming year.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Hubspot

MARCH 22, 2018

The ecommerce industry is booming and shows no signs of slowing down. In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. Ecommerce Trends 2018. Augmented reality and virtual reality are going to gain some serious traction in 2018.

eCommerce 100

eCommerce Trends Amazon Mobile Marketing 100

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Hubspot

SEPTEMBER 12, 2018

As the popularity of the Internet of Things (IoT) continues to rise across industries, it's important to take note of which trends could affect your business. IoT will affect every industry, from retail to healthcare. IoT Trends. IoT in the healthcare industry will grow. IoT in the healthcare industry will grow.

Trends 70

Trends Bandwidth Mobile Advertising Mobile Marketing 70

Aberdeen

FEBRUARY 12, 2018

In this last article of our top customer experience (CX) trends and best practices for 2018, we’ll finish our observation of the processes that CX leaders plan to focus on to achieve their goals. Companies across almost all industries seek answers for: Who must be responsible for overseeing the CX program? Follow: @omerminkara.

Trends 63

Trends Peer-to-peer Customer Satisfaction Work Management 63

KoMarketing Associates

JANUARY 16, 2018

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. Which Industries Have the Best Content Marketing? In this graphic, Contently compares across the B2B, finance, and tech industries.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. This requires an understanding of the B2B ecommerce trends that are changing the industry.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Hinge Marketing

NOVEMBER 9, 2022

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry. Download Now.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Zoominfo

FEBRUARY 1, 2018

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. The average cost of a B2B sales lead varies by industry. The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog. Keep reading.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Envy

JANUARY 28, 2018

How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? We expect this trend to continue. Another thing B2B marketers can learn from HubSpot is to not shy away from niche and industry specific content. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

KoMarketing Associates

JANUARY 15, 2018

B2B marketers continue to show an interest in account-based marketing (ABM), and they are looking forward to aligning sales and marketing to achieve their objectives in 2018. Ascend2 recently conducted the “Account-Based Marketing Strategy Report” to hone in on the growing trends among B2B marketers who utilize ABM.

B2B Sales 186

B2B Sales Account Based Marketing B2B Marketing Planning 186

Martech

DECEMBER 7, 2022

of those surveyed in the marketing/advertising industry this year identified as African American/Black, Asian, Hispanic/ Latino, American Indian/Alaskan Native and/or Native Hawaiian/ Pacific Islander. and up 3% from 26% in 2018, the first year the ANA conducted the survey. . Specifically, the industry is 7.2% Some 29.1%

Positioning 100

Positioning Customer Surveys Paid Search Agency Acquisitions 100

Bannerflow

SEPTEMBER 7, 2020

Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020. Why is knowing iGaming display advertising trends so important?

Display 88

Display Advertisements Advertising Trends 88

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? Want to keep your fingers on the pulse of industry trends?

Email Marketing 84

Email Marketing Trends Paid Search Agency Planning 84

Navigate the Channel

MARCH 20, 2018

The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. What B2B marketing trends actually define 2018? Refined, relevant content will earn a premium in 2018 and beyond.

Business to Business 79

Business to Business Tactics Trends Business 79

Top Rank Marketing

AUGUST 30, 2023

As we push towards 2024, we continue to seek out B2B technology industry influencers advancing in their careers to partner with on compelling and unique content collaborations. With GenAI and other technologies, it’s important to stay on top of the trends, learn from the professionals, and know what technology to use and how to best use it.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets. The Shift Toward Mobile Marketing.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. As the year marches on, it’s important to realize that mobile marketing trends continue to evolve. Like this post? Sign up for our emails here.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Navigate the Channel

DECEMBER 28, 2017

It’s not too early to start thinking about your public relations strategy for 2018. Below are three trends that should be on your list to implement in 2018. Instead, they all work together to achieve a better, more successful industry leader. In 2018, your company’s PR is going to be more important than ever.

PR 70

PR Trends Public Relations Thought Leadership 70

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Video Advertising Video advertising is another growing trend in Europe. Search Advertising In 2023, there will be a partial shift away from display ads and renewed emphasis on search advertising.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

PureB2B

JUNE 24, 2018

In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about in 2018. For 2018 and beyond, responsive devices and smarter networks are what the market will be focusing on. In a Forbes survey, more than 50% of CDOs will likely report directly to the CEO in 2018.

Enterprise Management 62

Enterprise Management Marketing AI Trends Marketing Management 62

KoMarketing Associates

JUNE 19, 2018

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. World Cup : According to sources , the 2018 World Cup will be the most expensive soccer competition in history, costing more than $14 billion. Budget and Resources. Qualifying. The Participants.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

KoMarketing Associates

MARCH 20, 2018

Rakuten Marketing recently conducted the “What Marketers Want in 2018: Five Strategic Opportunities for 2018” report, polling more than 1,000 marketers across the U.S., Overall, fear of budget waste was a common trend among marketers. marketers also said that proving the value of marketing was a top concern in 2018.

Marketing Report 137

Marketing Report Planning Budget Programs Custom Publishing 137

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. 1) Do you know who your relevant influencers are?

Planning 198

Planning Work Management SME Budget Programs 198

Stevens & Tate

SEPTEMBER 27, 2022

The real estate industry has seen a lot of change over the past decade. As such, it’s important that you stay up to date with the latest real estate marketing trends. The following are some of the latest real estate marketing trends that you’ll want to incorporate into your marketing efforts: Establish a Blog.

Trends 104

Trends Marketing Strategy Marketing & Strategy Advertising Agencies 104

KoMarketing Associates

JULY 21, 2020

Social Media Examiner recently published its “2020 Social Media Marketing Industry Report,” and statistics showed that 91% of B2B marketers now use Facebook to connect with customers and prospects. Socialbakers conducted the “Social Media Trends Report,” harnessing data from the fourth quarter of 2019. one year later.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

Webbiquity

MARCH 8, 2018

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. Other strategies to find influencers include: Use hashtags – Hashtags are a valuable tool to find influencers who are operating within your target demographic and industry.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Industrial Marketing Today

JANUARY 17, 2018

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year.

ROI 113

ROI Content Marketing Content Paid Search Agency 113

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Research by Campaign Monitor digs into overall email marketing trends and statistics and strategies marketers should be implementing to find success. This this is a high-level overview and varies by industry. . However, these numbers vary by industry.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Trends in ABM. By Lauren Dichter , Marketing Consultant for Heinz Marketing.

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70

BenchmarkONE

JANUARY 10, 2019

Marketing is a living industry, quickly adapting to changes in the business world and the ways that we communicate. The best marketers stay on top of the various marketing trends that emerge each year, learning from the best and finding better alternatives to the rest. Influencer Marketing.

Trends 66

Trends Planning Budget Programs Privacy 66

Content Marketing Institute

DECEMBER 12, 2017

Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always been a favorite part of the job … and it will be one of CMI’s content experiences I’ll miss the most as I retire from CMI this month. .

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. The in-home entertainment industry has experienced a boom across the board over the past two years as a result of the Covid-19 pandemic. The entertainment boom explained.

Display 98

Display Advertisements Advertising Trends 98