Contently

MAY 1, 2018

We also recommend reading our post about our other industry recognition , where we explain how our product roadmap addresses the needs of marketers stuck in content chaos. Wellman)], [27 March 2018]. Gartner also covers other players in the space, and we congratulate NewsCred, Percolate, and Kapost for being named leaders.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

EMagine B2B Blog

DECEMBER 3, 2018

It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. Repeatedly, speakers emphasized that we should collaborate and build relationships with others in our industries. — Jeff Stehlin (@jstehlin) September 6, 2018.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Litmus

DECEMBER 18, 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey. The State of Email in 2018.

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55

Hinge Marketing

FEBRUARY 26, 2018

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Download The 2018 High Growth Study Executive Summary. Through the survey, top executives at these firms revealed a great deal about the current state of professional services. percent in 2016 to to 9.1

Studies 69

Studies Peer-to-peer Marketing Budget Budget Programs 69

KoMarketing Associates

APRIL 4, 2018

Recently, the American Marketing Association surveyed marketers from businesses of various sizes to gauge their confidence in the industry. They also compared the 2018 responses to results they gathered from a similar survey conducted in 2016. B2B services marketers predicted an 8.5 percent increase.

Customer Surveys 209

Customer Surveys Marketing Budget CMO Statistics 209

Leadspace

FEBRUARY 19, 2018

Here are ten of the best strategies for B2B marketing in 2018. More businesses seem to be taking the hint, as 60% of B2B brands in one survey also indicated that a personalized approach to communication was “resoundingly high” when compared to an unpersonalized approach. Personalize content for B2B audiences.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Hinge Marketing

MARCH 20, 2018

Now in its third year, Hinge’s High Growth Study surveyed more than 1,000 professional services firms in industries that include accounting, architecture, construction, consulting, engineering, finance, legal, and technology. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About two thirds of the firms surveyed were micro firms making less than $1 million a year and small firms making less than $5 million.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

KoMarketing Associates

JANUARY 17, 2018

Thorin McGee of Target Marketing recently shared the preliminary results of the “2018 Omnichannel Marketing Survey,” and the data pointed toward a growing desire to deliver an omnichannel experience among marketers. percent) said it was “very important.”.

Planning 206

Planning CMO Paid Search Agency Customer Surveys 206

Litmus

OCTOBER 24, 2023

That’s why, in our latest State of Email report , we asked our audience for their feedback on the most popular ESPs in the industry. These are the pioneers in email marketing, and some of the most recognizable names in the industry. Originally published on July 23, 2018, by Chad S. And you all delivered! And for good reason.)

Service 95

Service Peer-to-peer Eloqua Opinions 95

PureB2B

JUNE 24, 2018

In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about in 2018. Variety became the most significant driver of Big Data investments, according to a survey by New Vantage Partners. This means that it encompasses data gathering, data analysis, and data implementation.

Enterprise Management 62

Enterprise Management Marketing AI Trends Marketing Management 62

RebelMouse

DECEMBER 26, 2018

From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember. But this time, 2018 took the cake. La Verità is averaging 14 pages per visitor, far above the industry standard.

CMS Development 57

CMS Development Custom Publishing Lead Ranking Paper 57

BOP Design

MAY 7, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. Recently, we conducted a survey for B2B marketers on the state of lead generation to get insight into what’s working for lead generation and what challenges are marketers facing.

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. Getting the right balance of content will vary between companies and industry. 82% of all internet traffic is projected to be video by 2020 - IBM.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

DivvyHQ

NOVEMBER 7, 2018

We feel the same way about the 2018 fan favorites for content tools selected by Content Marketing Institute’s community. As such, we are beyond delighted and proud that… For a third straight year, CMI’s community has chosen DivvyHQ as the industry favorite Content Marketing Platform!

Marketing Analytics Tools 93

Marketing Analytics Tools Work Management Marketing Management Tools 93

Circle Studio

JUNE 6, 2018

The 2018 annual report contains data gleaned from more than 6,200 marketing and sales professionals surveyed to uncover what marketing strategies and tactics they are using. You might assume that a HubSpot survey would be comprised of mostly HubSpot customers, but in fact only 43% have an affiliation to HubSpot.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Hinge Marketing

MARCH 13, 2018

The 2018 High Growth Study took a deep dive into the architecture, engineering and construction industries to uncover some very revealing statistics about marketing and revenue generation. The Hinge Research Institute surveyed 211 firms, almost two thirds of which provided detailed financial data. An Industry Facing Change.

Peer-to-peer 48

Peer-to-peer Research Allocation Differentiation 48

Martech

DECEMBER 7, 2022

While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. and up 3% from 26% in 2018, the first year the ANA conducted the survey. . Source: ANA A Diversity Report for the Marketing/Advertising Industry 2022. Some 29.1%

Positioning 94

Positioning Customer Surveys Paid Search Agency Acquisitions 94

KoMarketing Associates

MAY 16, 2018

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Marketers’ commitment to digital video—especially original digital video—has been skyrocketing over the past few years,” said Anna Bager, executive vice president of Industry Initiatives at IAB.

Spending 194

Spending Studies Video Marketing Budget Programs 194

PathFactory

JANUARY 3, 2019

That’s why we’d like to share some of our best marketing campaigns of 2018 along with some key learnings you can take with you into 2019. Q1 2018: The Great Gate Debate. We started 2018 off with a bang with The Great Gate Debate (GGD). Q2 2018: GDPR Wars. Q3 2018: The Channel Panel. To form or not to form?

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. Eleanor Mackenzie (@EMackenzieSmith) 21 November 2018. Mira Nair (@MiraTeachMe) 21 November 2018. DOWNLOAD EMPLOYEE ADVOCACY 2.0.

Planning 266

Planning Tips Top of Funnel Work Management 266

Hinge Marketing

APRIL 3, 2018

Download the 2018 High Growth Study: Technology Services Edition. A Growing Industry. Once again, technology companies led all professional service industries in revenue growth, though it has slowed in recent years. Technology companies grew faster than the all-industry average for the study. percent, down from 14.3

Studies 48

Studies Differentiation Network Marketing Segmentation 48

Martech

MAY 24, 2022

This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. in 2018, 2019 and 2020. Take the 2022 MarTech Replacement Survey today! The lower percentage in 2021 marks a tentativeness in the timing of the recovery and, in many industries, pent up demand that might not have required big spending.

Marketing Budget 113

Marketing Budget Paid Search Agency Lock-In CMO 113

RebelMouse

DECEMBER 26, 2018

From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember. But this time, 2018 took the cake. La Verità is averaging 14 pages per visitor, far above the industry standard. The net result?

CMS Development 40

CMS Development Custom Publishing Lead Ranking Paper 40

Choozle

JANUARY 17, 2019

In their December 2018 U.S. Digital advertising in 2018: Key takeaways. Choozle’s client distribution mirrors trends in overall vertical/industry ad spend. Download our H2 2018 Benchmark Report for our latest key findings & best practices in the ever-growing digital advertising landscape. We saw a 344.9

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Hubspot

JULY 19, 2018

Realtors, you know you can’t be good at your jobs if you’re not plugged into the industry. It’s important to get the industry news, trends, and marketing advice you need quickly, so you can get back to what real estate is all about -- helping your clients. Real Estate Blogs Every Realtor Should Read in 2018. Happy reading!

Lead Scoring 90

Lead Scoring Lead Ranking Peer-to-peer Curation 90

Aberdeen

JANUARY 19, 2018

Specifically, we recommended using a truly data-driven approach highlighting how CX leaders from companies of all sizes and industries succeed – instead of trying to replicate a success story that worked for only a handful firms. Figure 1 shows the highest-ranking ones for planned adoption in 2018 and beyond.

Trends 45

Trends Cross-Selling Work Management Class 45

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

KoMarketing Associates

JULY 17, 2019

DemandGen and ON24 recently published the “2019 Content Preferences Survey Report,” and statistics showed that B2B buyers overwhelmingly turn to their colleagues and peers (46 percent) to research B2B purchases. Interestingly, content such as case studies (28 percent) and industry newsletters (24 percent) were at the bottom of the list.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

KoMarketing Associates

MARCH 13, 2019

The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 percent rise in August 2018, but this was expected to drop to 9.2 The additional third of the industry expects to maintain their investment level going forward.”. percent within the same period.

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

Zoominfo

AUGUST 1, 2023

Experian also found that only half of the companies surveyed feel their customer data is accurate enough to be used in their go-to-market (GTM) motions. In 2018, manufacturing and risk-management were among the leading industries benefiting from AI. Today, it’s sales and marketing.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Industrial Marketing Today

JANUARY 17, 2018

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year.

ROI 113

ROI Content Marketing Content Paid Search Agency 113

Martech

FEBRUARY 20, 2024

At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. Ethnic diversity of the advertising/marketing industry remains below the 42.2% The ANA has been producing its diversity report annually since 2018.

Business 88

Business Paid Search Agency Work Management Sample 88

Marketing Insider Group

NOVEMBER 9, 2020

billion in 2018 to $15.2 The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292