Webbiquity

MARCH 8, 2018

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. A study conducted by Olapic that found that 56% of respondents were more likely to purchase products after they’ve seen them featured in a relatable or positive photo from other customers. Turn customers into advocates.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Hinge Marketing

APRIL 3, 2018

Hinge has just released a new Technology Services Edition of its annual High Growth Study , which examines the performance of professional services firms. This special edition of the study included 170 technology firms, more than half of which provided detailed financial information for inclusion in the high-growth portion of the study.

Studies 48

Studies Differentiation Network Marketing Segmentation 48

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. Most of their customers operate in highly regulated industries, too.

Case Studies 74

Case Studies Case Study Studies Buy 74

KoMarketing Associates

DECEMBER 18, 2018

ITSMA and the ABM Leadership Alliance recently conducted the “2018 ABM Benchmark Study,” and statistics showed that 67 percent of respondents who have implemented ABM have achieved greater customer success with their solutions, compared to their counterparts.

Account Based Marketing 144

Account Based Marketing Studies Planning ABM 144

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. To build this library, you'll need case study interview questions that will surface valuable details and insights. The following list of 100 case study interview questions will help you build a narrative using the “ Problem - Agitate - Solve ” method. Cheers, [Your name].

Case Studies 92

Case Studies Case Study Studies Work Management 92

Contently

DECEMBER 19, 2018

In 2018, Quartz redesigned its site , specifically to improve time spent. In December, it was clear the industry was shifting toward deepening relationships with audiences and keeping them around. The post 2018’s Content Metric of the Year: Time appeared first on Contently. ” Time between visits.

Top of Funnel 131

Top of Funnel Lead Scoring Lead Ranking Dwell 131

33Across

JANUARY 31, 2018

And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an. The post 2018: Will The Ad Industry Stand The Test of Time? Let’s agree that time is money. appeared first on 33Across.

Ads 48

Ads Studies Features 48

33Across

JANUARY 31, 2018

And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an. The post 2018: Will The Ad Industry Stand The Test of Time? Let’s agree that time is money. appeared first on 33Across.

Ads 48

Ads Studies Features Media 48

Zoominfo

JUNE 3, 2018

I think we can all agree—ABM has proven to be more than just an industry buzzword or passing phase. In fact, a recent study found that 83% of marketers think customer experience is more central to their role than it was five years ago ( source ). A strong brand is crucial to the success of any company, regardless of your industry.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

OCTOBER 24, 2018

These profiles contain details like the buyer’s industry, job title, age, and location. Consider these statistics: A recent study suggests that by telling their brand story well, companies have the power to increase the value of a product or service by over 20 times ( source ). Let’s get into it! What are buyer personas?

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. Repeatedly, speakers emphasized that we should collaborate and build relationships with others in our industries. contentmarketing.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Vision Edge Marketing

FEBRUARY 27, 2024

They rely on research to understand economic and industry trends. A study by Buolamwini and Gebru (2018) found that facial recognition systems from prominent tech companies exhibited gender classification bias, with significantly higher error rates for darker-skinned and female faces, reflecting the biases present in the training datasets.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

KoMarketing Associates

MAY 7, 2019

IAB recently published the “IAB Video Advertising Spend Report” and discovered that between 2018 and 2019, there was a 25 percent increase in the average dollar amount spent on digital/mobile video advertising. Between 2018 and 2019, there was a 31 percent increase in the average dollar amount spent on original digital video as well.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Hinge Marketing

MARCH 20, 2018

Now in its third year, Hinge’s High Growth Study surveyed more than 1,000 professional services firms in industries that include accounting, architecture, construction, consulting, engineering, finance, legal, and technology. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

PureB2B

FEBRUARY 6, 2018

In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. The study further revealed that 47% of B2B buyers rely on content for research and making purchasing decisions. Create Quality Content More Frequently.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Envy

FEBRUARY 20, 2018

Overwhelmed with the number of cybersecurity industry conferences on offer? Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. 7-11 March, 2018 / Cancun, Mexico. IBM Think 2018. 19-22 March, 2018 / Las Vegas, NV. Infosec World.

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

Envy

JANUARY 28, 2018

How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? HubSpot YouTube channel overflows with guides, case studies, how-tos, weekly podcasts, case studies and customer testimonials. The secret to success? AI and Machine Learning.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Martech Advisor

JANUARY 29, 2020

The global airline industry is growing at a lighting pace with nearly 8.2 In 2018, the airline industry managed some 4.4 But as we step into the fourth industrial revolution –Artificial Intelligence, air travel could soon become the most rewarding experience, even for economy class travelers. billion by 2037.

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About the Study. Download the 2018 High Growth Study: Consulting Firm Edition. Meet the High-Growth Firms.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Online Marketing Institute

JULY 31, 2018

Marketing is not historically a high priority for the manufacturing industry. According to recent studies, the average manufacturer spends 8% of their annual budget on advertisement, generating leads, and making business deals. Across industries, digital marketing can increase sales from existing customers by up to 15%.

Advertising Agencies 52

Advertising Agencies Class Ideal Customer Profiles Privacy Policies 52

ClearVoice

DECEMBER 26, 2018

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing. 11 ClearVoice blog posts you loved in 2018 (and we’ll take them as hints for more). Of course, whether or not we learn is up to us.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Hinge Marketing

MARCH 13, 2018

The 2018 High Growth Study took a deep dive into the architecture, engineering and construction industries to uncover some very revealing statistics about marketing and revenue generation. An Industry Facing Change. An Industry Facing Change. three times the industry average. These firms had more than $11.6

Peer-to-peer 48

Peer-to-peer Research Allocation Differentiation 48

Hubspot

JANUARY 31, 2019

But in an industry where skimming a page for 10 seconds counts as a view, leaving your desk to grab some string cheese will result in a time-on-page of five minutes, and 50% of web traffic and engagement are generated by bots and Chinese click farms , claiming digital metrics are a surefire way to gauge your content’s emotional impact is a stretch.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Marketing Analytics Tools 100

KoMarketing Associates

NOVEMBER 23, 2021

seconds less than the recorded average in 2018. Cordial conducted its “Cross-Channel Marketing Study,” and data indicated that over the past year, the majority of marketers (61%) have documented a growth in their email subscription list. This is a 15% decrease from 2020, and a full 3.4

Spending 235

Spending Marketing Report Email Marketing Statistics 235

ATAK Interactive

MAY 29, 2018

With a clean list, you can begin sending much more targeted email campaigns to prospects at all stages of the funnel, in specific regions, industries, etc. It can be a great case study to draw from. The post 6 B2B Marketing Strategies for 2018 appeared first on ATAK Interactive Inc. Email Automation.

B2B Marketing 79

B2B Marketing Marketing & Strategy Marketing Strategy B2B 79

PureB2B

MAY 20, 2018

In the past, B2B companies relied on personal relationships, industry events, or cold-calling to build their brands. Blockchain technology undoubtedly disrupted the FinTech industry last year. Now, tech companies are looking at this breakthrough technology and how it can be applied in various industries beyond FinTech.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

Hinge Marketing

AUGUST 16, 2017

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. What to expect in 2018. Use this as a guide as you retool your 2018 marketing plan.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Moz

MAY 17, 2020

But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In some industries, Google will even place their booking search engine at the top.

Case Studies 73

Case Studies Case Study Studies SEO 73

PureB2B

MAY 20, 2018

In the past, B2B companies relied on personal relationships, industry events, or cold-calling to build their brands. Blockchain technology undoubtedly disrupted the FinTech industry last year. Now, tech companies are looking at this breakthrough technology and how it can be applied in various industries beyond FinTech.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. Eleanor Mackenzie (@EMackenzieSmith) 21 November 2018. Mira Nair (@MiraTeachMe) 21 November 2018. Have a clear direction.

Planning 266

Planning Tips Top of Funnel Work Management 266

RebelMouse

DECEMBER 26, 2018

From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember. But this time, 2018 took the cake. La Verità is averaging 14 pages per visitor, far above the industry standard.

CMS Development 57

CMS Development Custom Publishing Lead Ranking Paper 57

Hinge Marketing

APRIL 11, 2018

With the recent release of our consulting services edition of the 2018 High Growth Study comes a new set of data on high-growth firms in the industry. Today, I want to focus on just one aspect of this study: how consulting marketing priorities for 2018 differ between high-growth firms and their no-growth peers.

Consulting 48

Consulting Marketing AI Planning Marketing Management 48

AgencyEA

MARCH 19, 2018

Sessions dissect emerging trends, explain best practices and highlight the biggest case studies. The session will include a look into how and why Oracle reimagined its flagship OpenWorld to become one of the most innovative conferences in the industry. Power Panel: The 2018 B-to-B Dream Team. Oracle: B2B Field Trip.

B to B 70

B to B Dwell Advertising Agencies Conference 70

Visitor Queue

OCTOBER 24, 2018

Global Database Enrichment We’ve launched major enrichments to our database to ensure more companies have complete information about their industry, employee count, phone numbers, bios, addresses, and key employee contact data. The post Product Updates: October 2018 appeared first on Blog Visitor Queue. If you want […].

Product 40

Product Case Study Case Studies Studies 40

Sword and the Script | B2B

NOVEMBER 23, 2019

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Image credits: Unsplash and respective studies.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

PureB2B

FEBRUARY 6, 2018

In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Televerde

FEBRUARY 7, 2018

(February 7, 2018 – Phoenix, AZ) – Televerde , the global leader in B2B demand generation and inside sales solutions that help clients better serve their customers and improve sales, today announced it is a sponsor and speaker at the upcoming B2B Marketing Exchange (#B2BMX), presented by Demand Gen Report. Media Contact: .

B2B Marketing 61

B2B Marketing Marketing Management Demand Generation Agencies Planning 61