Content Standard

DECEMBER 27, 2018

There are very few industries these days that change as quickly as social media. This past year has been an exceptionally tumultuous one for social media networks, even for an ever-changing industry. We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation.

Social Media 111

Social Media Social Marketing Media Planning 111

Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 They took a bold step, wading into an area considered controversial by many, for an ad they broadcast during the 2018 NFL season opener.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Sprout Social

FEBRUARY 5, 2019

The culmination of these awards is our Partner of the Year: the agency that embodies each and every one of the categories and helps us all move the industry forward. Digital Natives Group is a perfect embodiment of these values, and this is why we are so excited to recognize it as our 2018 Agency Partner of the Year. Don’t miss this.

Advertising Agencies 77

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 77

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Contently

APRIL 20, 2021

When Leslie Nuccio arrived as SVP of earned media at Bank of the West in 2018, she took note of the company’s content. Bank of the West’s CEO, Nandita Bakshi, is a woman of color and an Indian immigrant, which is wildly uncommon for CEOs in the finserv industry. A different kind of financial services content.

Storytelling 84

Storytelling Paid Social Agency Content Differentiation 84

Marketing Insider Group

DECEMBER 29, 2020

By 1) proving yourself as a credible expert in your industry and 2) fitting the emotional and societal needs of your clients, you can build trust and loyalty. Provide enormous value by staying on the cutting edge in your industry. consumers listened to podcasts in 2020, up from 44% in 2018. Brand Storytelling. 55% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

MAY 26, 2020

Here are two brand storytelling examples to illustrate the power of opinion. Remember the 2018 a campaign featuring Colin Kaepernick? We’re all about data-based storytelling. Storytelling that shows our clients the way to discover a solution to the problems that keep them up at night. It’s all about authenticity.

Opinions 301

Opinions Content Marketing Lead Ranking Content 301

KoMarketing Associates

MAY 16, 2018

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Marketers’ commitment to digital video—especially original digital video—has been skyrocketing over the past few years,” said Anna Bager, executive vice president of Industry Initiatives at IAB.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Hubspot

JANUARY 31, 2019

But in an industry where skimming a page for 10 seconds counts as a view, leaving your desk to grab some string cheese will result in a time-on-page of five minutes, and 50% of web traffic and engagement are generated by bots and Chinese click farms , claiming digital metrics are a surefire way to gauge your content’s emotional impact is a stretch.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Marketing Analytics Tools 100

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Sprout Social

JULY 30, 2018

It’s that we’re failing at the social media storytelling game. For example, if you are a B2B brand, put over half your time and promotion resources into a major industry study. This post Storytelling on Social Media: How to Do It Better originally appeared on Sprout Social. Who is my audience?

Storytelling 90

Storytelling Social Media Media eCommerce 90

ClearVoice

DECEMBER 26, 2018

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing. 11 ClearVoice blog posts you loved in 2018 (and we’ll take them as hints for more). Of course, whether or not we learn is up to us.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Vidyard

DECEMBER 4, 2017

It was an exciting two days, filled with fantastic topics from industry leaders, wonderful discussions about the industry and the role video is playing in it, and great take aways that helped set our attendees ahead of their competition for 2018. Hear From The Experts. Watch On-Demand Now. Watch On-Demand Now.

Video Marketing 69

Video Marketing Storytelling B2B Sales Response Rate 69

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 84

Storytelling Social Media Effectiveness Media 84

Marketing Insider Group

OCTOBER 21, 2021

There are 3 major trends in the digital marketing industry I think everyone will be talking about. AI will tell us what to create, but our best storytellers are our existing employees from across the business. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Bannerflow

NOVEMBER 22, 2022

Entertainment industry. This guide will explore online ad performance benchmarks by industry, ad format, ad position, and channel. The average click-through rate varies significantly depending on the industry, and we’ll cover those differences below. . Industry-specific CTR trends in 2022. higher than non-feeded CTRs.

Display 52

Display Advertisements Advertising CTR 52

Hubspot

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. 5 VR Marketing Examples to Inspire Your 2018 Strategy. The holidays are coming, and I'm feeling cheerful. million units. In other words: Yeah, VR marketing is a thing you need to think about.

Examples 101

Examples Trade Show Marketing & Strategy Paid Search Agency 101

Content Standard

MARCH 28, 2018

Brands come to this annual conference in Austin, Texas, to put on a showcase of experiential marketing, shaped by brand storytelling. Kacper Sawicki (@kacpersawicki) March 14, 2018. — Roberto Cervantes (@SirVantezz) March 16, 2018. But impressing conference-goers is no easy matter.

Advertising Agencies 74

Advertising Agencies Conference Buzz Storytelling 74

illumin

OCTOBER 18, 2018

As CEO Matt Scheckner reminded us Advertising Week started as “an idea to try to move the needle on lot of big industry issues.” ” Some of our favorite sessions this year were focused around storytelling, data, technology, the ad tech ecosystem, and attention advertising. .

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Paid Search Agency 60

Content4Demand

SEPTEMBER 21, 2018

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. by Alicia Esposito, Content Strategist.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Integrated B2B

SEPTEMBER 20, 2018

Funded by The Danish Industry Foundation, the two-year SDG Accelerator programme pilot kicked off in the spring of 2018. This is where storytelling comes in. Storytelling can go a long way to capturing hearts and minds. Investing in the future. Why target small- to medium-sized companies?

Storytelling 40

Storytelling Paid Search Agency Advertising Mediums Forecasting 40

Outbrain

JANUARY 1, 2019

We’d like to share them with you, so hold on for the ride through native advertising in 2018: #1 Taking the Dragon Challenge. Promoted on social media, it uses a storytelling approach to broadcast the values of the Land Rover brand (excellence, daring, success), for an unforgettable native experience. #2 Land Rover. 2 Laurel or Yanny?

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Brandpoint

JULY 8, 2019

They are opportunities to step away from the day-to-day and gain insight into cutting-edge industry tactics that can be implemented into your company’s operations. Industry leaders are offering an increasing number of these conferences, especially since content marketing is on the rise , especially among B2B companies.

Conference 107

Conference PR Storytelling Public Relations 107

Contently

SEPTEMBER 5, 2018

As I prepare for Content Marketing World 2018, I can’t help but reflect on how much has changed since then. Over the past decade, it’s become not only a booming, respected industry but also the core of all marketing functions. Spoiler alert: The inventor community hated our invention ideas. But they loved our stories.

Work Management 159

Work Management Content Marketing Storytelling Content 159

Contently

NOVEMBER 12, 2020

I’ve spent the last decade researching and reporting on the content marketing industry. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. I should know. I even wrote a book about it.

Allocation 218

Allocation Branding Brand Identity Paid Search Agency 218

Hubspot

APRIL 5, 2018

The Best Advice for Agencies in 2018. Brian Regienczuk , CEO & Co-Founder of Agency Spotter , in this Marketing Trends Report 2018 , talks about how agency owners should be aware of seasonal services and how agency selection and search has changed over the years. “In

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

Blue Flame Thinking

AUGUST 9, 2018

In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. This compact piece of storytelling was spotted on a small sign outside of the Lyric Opera of Chicago. The post Other Voices: August 6, 2018 appeared first on Blue Flame Thinking.

Storytelling 40

Storytelling Case Studies Opinions Creativity 40

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. We really appreciate Dan taking the time to share his expertise and industry insights with us. About Keywee.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

AgencyEA

OCTOBER 23, 2018

Hosted by Event Marketer from November 12-14 in Las Vegas, the conference explores the latest technologies, the newest trends and the biggest case studies within the experiential industry. The post A Guide to Navigating EventTech 2018 appeared first on agencyEA. With such great content, it’s hard to know where to begin.

Conference 40

Conference Case Study Case Studies Paid Search Agency 40

Onalytica B2B

NOVEMBER 7, 2017

This was the key to gaining solid experience and getting my foot in the industry door. Speaking of meaningful content, Storytelling is a component of Personal Branding that mustn’t be omitted. In addition to business-focused material, vulnerable Storytelling via Personal Branding is a way of truly engaging audiences on a deeper level.

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Zoominfo

JUNE 28, 2018

But there’s something to be said for taking a quick break during the day to catch up on the latest trends, best practices, and breaking industry news. Recommended reading: Leveraging Storytelling to Attract and Recruit Talent. Recommended reading: 4 Ways to Recruit Passive Candidates in 2018. We get that. Go take a look!

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Kaon

AUGUST 1, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients. Bruker – manufacturer of scientific instruments for molecular and materials research, as well as for industrial and applied analysis.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

Schubert B2B

DECEMBER 8, 2017

For the most effective storytelling, focus on your customers, their interests and pain points. The optimal length for your video will depend on the topic and your industry. The post Why You Need to Focus on B2B Animation in 2018 appeared first on Schubert b2b. If your video is too long, you risk boring or disengaging viewers.

B2B 59

B2B B2B Marketing Tactics Storytelling 59

Webbiquity

SEPTEMBER 26, 2023

The post was republished here in April 2018. Obviously, the pandemic had a huge impact on the live events industry. More than 80 percent of the Fortune 500 companies have done business with Skyline, purchasing or renting displays and exhibits for events from conference room meetings to corporate events to industry trade shows.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

B2B PR Sense

JANUARY 5, 2018

Our Ultimate List of the Best PR Tools for 2018. Click Here to Get the Number One Process to Go from Anonymity to Industry Icon. This uses your expertise and industry knowledge to establish as a leading authority and go-to pro in your industry. How to Improve Your Press Release Best Practices with Storytelling.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Brightedge

MAY 16, 2021

Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. You may be surprised by the findings in BrightEdge Research's latest channel share report.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

SEPTEMBER 23, 2018

Rebekah Radice is an award-winning social media influencer, and her blog is evidence of her expertise in this industry. With tons of great guest authors and consistent how-to content, Social Media Examiner offers a ton of free advice for marketers across industries. Rebekah Radice. Social Media Examiner. Convince and Convert.

Social Media 78

Social Media Social Marketing Media Marketing Management 78