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What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

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Flip the Funnel: How To Use Micro-Influencers in 2018

Webbiquity

to £179,459.63 (the “Kardashian range” of $150,000 to $250,000 per post) of much bigger accounts. Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. Micro-influencer marketing is quickly going to become the worst-kept secret of the marketing industry.

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How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

Vidyard

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. ” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. Then we cried.

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3 Mega-Trends from Litmus Live 2018

Litmus

The talks at Litmus Live 2018 ran the gamut. It was a broad range of topics that addressed email’s evolving role in marketing. Despite the wide-ranging topics, a few themes emerged across our time in London, Boston, and San Francisco. — Taxi for Email (@TaxiforEmail) August 21, 2018. Design Systems and Modularity.

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2018 Deliverability Benchmarking Series: Q4 Retail

eDataSource

All email marketers rightly want to know how they’re doing in relation to their industry peers. To answer those questions, this piece begins a series of industry deep-dives made possible by the extensive data asset on the eDataSource platform. Our focus today is on Retail and Q4. These data establish a bar. Key Retail Sectors.

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Modern B2B Technology Worth Trying in 2018

PureB2B

In the past, B2B companies relied on personal relationships, industry events, or cold-calling to build their brands. Blockchain technology undoubtedly disrupted the FinTech industry last year. Now, tech companies are looking at this breakthrough technology and how it can be applied in various industries beyond FinTech.

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Modern B2B Technology Worth Trying in 2018

PureB2B

In the past, B2B companies relied on personal relationships, industry events, or cold-calling to build their brands. Blockchain technology undoubtedly disrupted the FinTech industry last year. Now, tech companies are looking at this breakthrough technology and how it can be applied in various industries beyond FinTech.