Navigate the Channel

MARCH 20, 2018

The world of business-to-business marketing continues to evolve in 2018. What B2B marketing trends actually define 2018? Social Outreach. Whether you are talking B2C or B2B, the social outreach a company initiates will directly affect the business that company does. Let’s take a look: Transparency.

Business to Business 79

Business to Business Tactics Trends Business 79

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. Repeatedly, speakers emphasized that we should collaborate and build relationships with others in our industries. — Jeff Stehlin (@jstehlin) September 6, 2018.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Zoominfo

JULY 29, 2020

To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. And with the use of intent data , preparation can include things like current pain points, revenue, industry niches, and beyond. Your script will change with different industries, locations, and even job titles.

Cold Calling 240

Cold Calling Zoominfo Work Management B2B Sales 240

Zoominfo

SEPTEMBER 15, 2020

Using intent data in lead management and outreach helps remove some of these obstacles by digging into their product research activity. Identifying what’s in their scope of facility needs, their budget, and C-level personas allow outreach teams to personalize their message. What challenges are they facing within their industry?

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Leadspace

FEBRUARY 19, 2018

Here are ten of the best strategies for B2B marketing in 2018. One survey of more than 750 industry professionals found that 92% of B2B webinar attendees downloaded documents or presentations, 81% asked the presenter a question about the company, and 60% participated in further research. Personalize content for B2B audiences.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Navigate the Channel

FEBRUARY 13, 2018

2018 is here and your competition is gearing up for a new generation of business. This is why you must set your destination pages up before you start spending money on the outreach. Business continues to find its way into the mobile space–this is a trend that you can count on in 2018. Rich content will be king in 2018.

Planning 50

Planning Marketing Plans Advertising Agencies Thought Leadership 50

Hubspot

MARCH 26, 2018

12 SEO Monitoring and Keyword Tools for 2018. BuzzStream might be the most inexpensive way to manage your outreach to the people who can provide inbound links to your website. Although backlinks to your website are critical to ranking well on Google, the outreach you do while l ink building can feel a lot like cold calling.

SEO 101

SEO Tools Domain Wikipedia 101

KoMarketing Associates

JULY 17, 2019

Interestingly, content such as case studies (28 percent) and industry newsletters (24 percent) were at the bottom of the list. Marketing and the Timing of Outreach. This may be the case because 73 percent of respondents said that they now have less time to devote to reading and research.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

Martech

FEBRUARY 20, 2024

At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. Ethnic diversity of the advertising/marketing industry remains below the 42.2% The ANA has been producing its diversity report annually since 2018.

Business 88

Business Paid Search Agency Work Management Sample 88

Hubspot

JANUARY 31, 2018

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. Read blogs or go to industry events to learn about new trends.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

Zoominfo

FEBRUARY 7, 2023

Consider researching other companies in your industry that have implemented effective sales strategies. Productivity Research shows that sales reps spend only 28% of their week selling, down from 34% in 2018. Outreach can then be personalized based on firmographic data and account-based selling needs. The list doesn’t end there.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

SalesIntel

DECEMBER 6, 2023

Recent industry reports indicate a 95% increase in sales prospecting technology utilization, underscoring its pivotal role in modern sales practices. These solutions encompass a wide array of functionalities, including lead identification, data enrichment, personalized outreach, predictive analytics, and multichannel engagement.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

DiscoverOrg

JANUARY 8, 2019

Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019. From a big data perspective, 2018 was the first year I’ve felt our company actually started leveraging machine learning and predictive capabilities for ourselves. Machine learning will reinforce effective behaviors.

Intent Data 149

Intent Data Intent Signal B2B Intent 149

TrustRadius Marketing

NOVEMBER 1, 2018

With 2019 looming, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. Video content, influencer marketing, outreach on social channels, augmented reality, SEO, and data-driven advertising strategies continue to be leading tools of choice for savvy brand-builders. .

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

Zoominfo

AUGUST 1, 2023

Salzman also demonstrated a pre-release feature for SalesOS that pulls data from a contact profile, including the prospect’s tech stack, their location, and contact data, and creates a relevant outreach message from just a few plain-language prompts. Today, it’s sales and marketing.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. Choosing Relevant Topics: Select topics for your videos that are relevant to your buyer personas’ industry and professional interests. LinkedIn videos get 3x more engagement than text posts.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Zoominfo

SEPTEMBER 15, 2020

Using intent data in lead management and outreach helps remove some of these obstacles by digging into their product research activity. Identifying what’s in their scope of facility needs, their budget, and C-level personas allow outreach teams to personalize their message. What challenges are they facing within their industry?

Buyer Intent 100

Buyer Intent Intent Data Intent Budget Programs 100

Brandpoint

JULY 8, 2019

They are opportunities to step away from the day-to-day and gain insight into cutting-edge industry tactics that can be implemented into your company’s operations. Industry leaders are offering an increasing number of these conferences, especially since content marketing is on the rise , especially among B2B companies.

Conference 107

Conference PR Storytelling Public Relations 107

InsightSquared

MARCH 9, 2020

This International Women’s Day, we’d like to give a shoutout to women leaders in the tech industry, especially those in sales leadership positions. Named a 2019 Top LinkedIn Sales Voice, she is a frequent speaker at top sales conferences such as SaaStr, Outreach UNLEASH, and TOPO Summit. Jill Konrath.

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

Hubspot

FEBRUARY 16, 2018

But 2018 is all about team selling. To do this, stay tuned in to your most updated buyer personas, industry changes, and sales best practices. There was no response to your initial outreach. Matt Heinz , president of Heinz Marketing , recommends salespeople make at least six to eight outreach attempts before giving up on a lead.

Top of Funnel 75

Top of Funnel Act-On Marketing Prospects Outreach 75

NetLine

OCTOBER 12, 2018

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. As 2018 winds to a close, 2019 will surely bring more logos to the table. The MarTech landscape is vast and growing. Can you spot our logo? We dropped a pin for a hint.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. All without needing to do any extra outreach over email or other channels. In 2018, the Nielsen Norman Group ran an eyetracking study to see exactly where people looked on the page when encountering ads.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

DemandBase

JULY 23, 2020

Our previous studies from 2018 and 2019 showed ABM to be a top priority for B2B teams seeking: Internal alignment between Marketing and Sales. Today, firms struggle with the same challenges as last year (2019) and the year before (2018): measurement and data quality. 3 places high-performing companies are investing more in this year.

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

Hubspot

MARCH 7, 2018

The key is to choose the KPIs that are most relevant to your industry and business goals -- focusing on the wrong ones is costly to your company. Finally, use conversion rates to compare different outreach methods, such as emailing or cold calling versus pursuing face-to-face interactions. Sales Volume by Location.

Work Management 100

Work Management Lead Scoring Lead Ranking Cross-Selling 100

Outreach

MARCH 9, 2020

Back in 2018, a few motivated salespeople at Outreach broke into an unlikely niche: the sports ticketing market. Fast forward to 2020, and Outreach is already being used by several professional and college sports teams, including the Sacramento Kings (NBA), The Seattle Mariners (MLB), and Rutgers University (NCAA).

Ideal Customer Profiles 59

Ideal Customer Profiles Verticals Outreach Marketing Proposals 59

Outreach

JANUARY 12, 2021

In 2020, Outreach…. This round brought Outreach's valuation up to $1.33 In Europe, Outreach currently serves more than 200 customers, including DocuSign and Signal AI. Outreach’s workforce continued to rapidly grow, doubling to more than 600 employees. Forrester names Outreach a sales engagement leader.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

Outreach

MAY 1, 2018

Unleash '18 is only a few days away, which means before we know it, we will all be whisked to beautiful San Diego for 3 days of incredible networking, top notch sessions from industry leaders, incredible learnings, and that special something in the air that can only mean Unleash has arrived. Two Tickets to Paradise.Point.

Outreach 81

Outreach Conference Trends Tips 81

Zoominfo

MARCH 3, 2019

For a comprehensive look at a particular industry or market, we also recommend you subscribe to each target company’s competitors as well. Monitor industry-related hashtags, important keywords, and competitive brand names to get a feel for what is being said about your target businesses.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

DiscoverOrg

JANUARY 22, 2019

It is a crucial data point for many common sales and marketing activities: segmentation, lead routing, outbound outreach, territory planning, and more. All of these nuances require a different approach to your outreach – whether that be who you target or what you say. The larger the company, the larger the budget (usually).

Social Media 184

Social Media Contingency Planning Media Linkedin 184

ClickZ

MAY 15, 2020

He went on to launch the Stellar Loyalty platform which was acquired by Cheetah Digital in 2018. They were looking for a partner who could help them launch their new loyalty program and began working with Cheetah Digital in 2018. They began working with Cheetah Digital in 2018. “We Source: Cheetah Digital.

Loyalty 105

Loyalty Work Management SMS Marketing Management 105

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . CPL thresholds will vary quite a bit based on the product and industry. Publishing deep content or big research and following up with outreach to content creators can drive links and mentions. We have included each of their responses below. Net new users (By Source). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Ledger Bennett

JANUARY 26, 2020

And because of that, it’s often thought to be a consideration consigned to the hospitality industry which includes hotels and resorts, which is true to an extent. The necessary conditions for revenue management include: • A certain level of predictability within your industry or business. • Channels and Outreach.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Outreach

APRIL 25, 2018

The sales industry is often stereotyped as being a boys-only club, where aggressive, testosterone-fueled jocks and bros are rewarded. At Outreach, we couldn’t agree more. And that’s why Outreach is proud to sponsor the Rev It Up! Sales Leader Summit at Paradise Point in San Diego on May 9th, 2018.

Cold Calling 63

Cold Calling Outreach Conference Ad Building 63

Buffer

AUGUST 1, 2022

We started Tempt in 2018 with a vision to build a boutique-style agency that creates a spark in the industry, is influential, and partners closely with brands. But from planning and content creation to influencer outreach and daily inbox management, the scope can be huge.

Paid Social Agency 86

Paid Social Agency Advertising Agencies Paid Search Agency Ideal Customer Profiles 86

DiscoverOrg

JANUARY 29, 2019

Chief Martech’s popular annual Martech Landscape included 6829 different technologies in 2018 – for marketing alone. If a target account has X CRM, X Marketing Automation System, and an SDR tool like Outreach or Tellwise … if they have that, AND they’re in the right industry?” How effective is targeting the tech stack? .

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of Email Service Providers report. Act-On : 1%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Website Outreach.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200