Kaon

FEBRUARY 28, 2019

Industry 4.0 “Industry 4.0 It will take time for Industry 4.0 However, as marketers, you need to assess your current digital infrastructure and how it will need to evolve to support a digital enterprise,” writes Red Javelin in their blog post, Industry 4.0 is a major disruptor of manufacturing.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

KoMarketing Associates

FEBRUARY 12, 2018

As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation. Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months.

B2B Marketing 255

B2B Marketing B2B SEM Top of Funnel 255

KoMarketing Associates

DECEMBER 4, 2017

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. The authors of the report considered content creation, digital marketing and social media to be the biggest “winners” in terms of activities gaining budget headed into 2018.

Analytics 196

Analytics SEM Aggregators CMO 196

Hinge Marketing

NOVEMBER 3, 2022

—our ongoing study of buyer behavior in the consulting industry. The second version was released in 2018, followed by the 3rd edition in 2020. The second version was released in 2018, followed by the 3rd edition in 2020. About the Study. Question 1: What are Consulting Buyers’ Top Business Challenges?

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Webbiquity

MAY 10, 2018

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Nathan Elly is the branch manager for the SEO marketing agency Digital Next.

PageRank 255

PageRank Organization Tips Marketing Agencies 1 255

KoMarketing Associates

DECEMBER 13, 2017

Looking ahead to 2018, marketers have already carved out their top priorities heading into the new year, according to a new survey. WARC recently surveyed more than 600 marketers from around the world to gauge their top priorities heading into 2018.

Digital Transformation 209

Digital Transformation Advertising Agencies Paid Search Agency Customer Surveys 209

Biznology

FEBRUARY 22, 2018

Engage in some industry research to formulate a plan and don’t focus solely on your features, but learn to sell the benefits. Lean on your social media profiles, email experts in your industry and contribute to other sites your consumers may visit. The post Digital marketing tips for start-ups in 2018 appeared first on Biznology.

Planning 209

Planning Tips Budget Programs Outreach 209

KoMarketing Associates

DECEMBER 14, 2017

Marketers already have top objectives in mind for 2018, and research shows that they are invested in creating digital marketing plans to achieve their goals. In the coming year, nearly all respondents (93 percent) claimed their budget will increase for their digital marketing initiatives in 2018.

Marketing Budget Creation 160

Marketing Budget Creation Customer Surveys Planning User-Generated Content 160

Zoominfo

FEBRUARY 1, 2018

The average cost of a B2B sales lead varies by industry. The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog. Outbound leads cost 39% more than inbound leads ( source ). Only 5-10% of qualified leads successfully convert for marketers ( source ). Demand Generation vs. Lead Generation.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Biznology

MARCH 9, 2018

If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. You’ll find out how to maximize your time and efforts on search marketing in 2018. The post Back to the basics: a method for B2B success in 2018 appeared first on Biznology. Like this post?

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

KoMarketing Associates

JANUARY 16, 2018

Which Industries Have the Best Content Marketing? It’s a known fact that content marketing metrics vary across industries, and it’s important to consider industry averages before launching a strategy. In this graphic, Contently compares across the B2B, finance, and tech industries. The Ultimate Guide To CMS.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Top Rank Marketing

AUGUST 30, 2023

As we push towards 2024, we continue to seek out B2B technology industry influencers advancing in their careers to partner with on compelling and unique content collaborations. ” Stephan Hovnanian Stephan has been featured in our “ 50 B2B Marketing Influencers and Experts to Follow 2018.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

KoMarketing Associates

NOVEMBER 20, 2017

The “2018 B2B Marketing Mix Report” from the SageFrog Marketing Group discovered that the majority of B2B marketers (67 percent) have made generating leads for their sales teams a “high priority” for the coming year. Converting leads into customers (47 percent) is also a “high priority” for 2018.

Lead Gen 222

Lead Gen B2B Marketing B2B Leads 222

Biznology

MARCH 5, 2018

Quality control is something that is becoming recognized as more important throughout the entire promotional products manufacturing industry. One of the trends is reinventing the old standbys of the promotional product industry. There are different games that you can brand and we see this segment of the industry growing.

Promotion 202

Promotion Trends Product Merchandising 202

33Across

JANUARY 31, 2018

The post 2018: Will The Ad Industry Stand The Test of Time? Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an. appeared first on 33Across.

Ads 62

Ads Studies 62

33Across

JANUARY 31, 2018

The post 2018: Will The Ad Industry Stand The Test of Time? Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an. appeared first on 33Across.

Ads 62

Ads Studies 62

Martech

DECEMBER 7, 2022

of those surveyed in the marketing/advertising industry this year identified as African American/Black, Asian, Hispanic/ Latino, American Indian/Alaskan Native and/or Native Hawaiian/ Pacific Islander. and up 3% from 26% in 2018, the first year the ANA conducted the survey. . Specifically, the industry is 7.2% Some 29.1%

Positioning 97

Positioning Customer Surveys Paid Search Agency Acquisitions 97

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. 1) Do you know who your relevant influencers are?

Planning 198

Planning Work Management SME Budget Programs 198

KoMarketing Associates

JANUARY 8, 2018

Programmatic advertising has become a more prominent tactic for B2B marketers, but how much are they willing to invest in it in 2018? In addition, about two-thirds of respondents intend to increase their spending on programmatic advertising in 2018. Eighteen percent will increase it by more than 25 percent.

Advertisements 190

Advertisements Advertising B2B Marketing B2B 190

KoMarketing Associates

JUNE 19, 2018

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. World Cup : According to sources , the 2018 World Cup will be the most expensive soccer competition in history, costing more than $14 billion. Budget and Resources. Qualifying. The Participants.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

KoMarketing Associates

JUNE 13, 2018

Widen recently conducted the “2018 Connectivity Report” to assess how marketers are enhancing customer relationships through personalization. About one-quarter of the respondents (28 percent) claimed that personalizing the customer experience is what their organization is most focused on in 2018.

Personalization 163

Personalization Marketing Report Customer Surveys Marketing Automation 163

Hinge Marketing

NOVEMBER 9, 2022

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry. Download Now.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Webbiquity

MARCH 8, 2018

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. Other strategies to find influencers include: Use hashtags – Hashtags are a valuable tool to find influencers who are operating within your target demographic and industry. Turn customers into advocates.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

KoMarketing Associates

JANUARY 15, 2018

B2B marketers continue to show an interest in account-based marketing (ABM), and they are looking forward to aligning sales and marketing to achieve their objectives in 2018. The research showed that for half of marketers (50 percent), the top goal in 2018 will be to align sales and marketing initiatives.

B2B Sales 186

B2B Sales Account Based Marketing B2B Marketing Planning 186

KoMarketing Associates

MARCH 12, 2018

BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018. New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic.

Marketing AI 179

Marketing AI Customer Surveys Trends Planning 179

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

It’s hard to deny that, in 2018, one of the most critical marketing efforts for businesses to invest will be content marketing , but creating content within an enterprise organization comes with extra challenges: Siloed internal departments —Sometimes, there are just too many cooks in the kitchen. Enterprise Marketing for 2018.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

Zoominfo

MAY 9, 2018

4 Ways to Recruit Passive Candidates in 2018. So to help you with your recruiting efforts, we’ve put together a list of modern tips to recruit passive candidates in 2018. 7 Sales Metrics to Track in 2018. May 2018 B2B Blog Post Round-Up Key Takeaways. The post May 2018 B2B Blog Post Round-Up appeared first on B2B Blog.

B2B 113

B2B Zoominfo Sales Cycle B2B Sales 113

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Various elements of ABM in 2018 are organized below into these 3 categories: Gained Momentum.

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70

Industrial Marketing Today

JANUARY 17, 2018

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year.

ROI 113

ROI Content Marketing Content Paid Search Agency 113

MindFire

OCTOBER 25, 2018

These 25 sectors will account for nearly 95% of total print buying activity: Watch, then download the report to find out what the top 25 sectors are, and for each: - Forecasted revenue – Revenue growth rate –… The post The 25 Hottest Markets for the Printing Industry for 2018-2019 appeared first on MindFire Studio Blog.

Forecasting 55

Forecasting Marketing Report Buy Marketing 55

33Across

JANUARY 31, 2018

The post 2018: Will The Ad Industry Stand The Test of Time? Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an. appeared first on 33Across.

Ads 48

Ads Studies Features 48

Choozle

FEBRUARY 25, 2019

Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. FreshDesk cross-industry average: 77%. FreshDesk cross-industry average: 6 hours.

Mobile Advertising 52

Mobile Advertising Paid Search Agency Advertising Agencies Advertising Benchmark 52

MindFire

APRIL 16, 2021

However, did you know this ended in June 2018 per a Supreme Court decision between South Dakota and Wayfair? The post How the Wayfair Sales Tax Decision Affects You & The Print Industry appeared first on MindFire, Inc. The case is changing the entire sales tax landscape in the U.S. Resources Mentioned. Thomson Reuters.

Amazon 98

Amazon Rules Resources Thought Leadership 98

33Across

JANUARY 31, 2018

The post 2018: Will The Ad Industry Stand The Test of Time? Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an. appeared first on 33Across.

Ads 48

Ads Studies Features Media 48

Litmus

NOVEMBER 16, 2018

The talks at Litmus Live 2018 ran the gamut. We wanted to share those themes with you, as we believe they’ll be instrumental in shaping the future of all of our work in the email industry. — Taxi for Email (@TaxiforEmail) August 21, 2018. — tvjames (@tvjames) November 9, 2018. Design Systems and Modularity.

Trends 70

Trends A/B testing SMS Conference 70

Contently

DECEMBER 19, 2018

In 2018, Quartz redesigned its site , specifically to improve time spent. In December, it was clear the industry was shifting toward deepening relationships with audiences and keeping them around. The post 2018’s Content Metric of the Year: Time appeared first on Contently. And value, of course, is the name of the game.

Top of Funnel 131

Top of Funnel Lead Scoring Lead Ranking Dwell 131