Industrial Blogging – An Underutilized Content Marketing Tactic

Industrial Marketing Today

Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Another major concern is that it is too time consuming to create fresh and relevant […] The post Industrial Blogging – An Underutilized Content Marketing Tactic by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Blogs Industrial content creation

[Updated 2018] Ultimate Small Business Marketing Guide

SendX

Over the years we have worked with businesses of various size, industry, and stages. Setting the Stage. Growing your business is hard. Growing predictably at a fast pace is way harder. Irrespective of the size or stage of your business its success finally boils down to your understanding of various levers of growth & conversion. However, doing that is easier said than done. It really doesn't matter whether you are running an e-commerce shop or are a small real-estate company.

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Proving ROI of Industrial Content Marketing is Still a Big Challenge

Industrial Marketing Today

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year. Visit my website for more content on industrial marketing.].

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Industrial Website Redesign for Marketing to Engineers

Industrial Marketing Today

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the outside web development company or your in-house marketing department doesn’t have a clear understanding of marketing to engineers and industrial professionals. Visit my website for more content on industrial marketing.].

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!

Industrial Content Marketing that Engages Engineers

Industrial Marketing Today

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. Those are some major challenges in industrial content marketing […] The post Industrial Content Marketing that Engages Engineers by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Industrial Marketing – Budgets, Challenges and Performance

Industrial Marketing Today

Curious about how your peers and competition are spending their industrial marketing dollars? I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. To put their findings in the right perspective, the top three segments of their […] The post Industrial Marketing – Budgets, Challenges and Performance by Achinta Mitra appeared first on Industrial Marketing Today.

Why Written Content Is More Important Than Ever In 2018

Marketing Insider Group

The rise of video has dominated the content marketing industry for the last couple of years. Here we take a look at the many reasons why written content should be an essential part of your content marketing mix in 2018 and beyond. The post Why Written Content Is More Important Than Ever In 2018 appeared first on Marketing Insider Group. But there’s increasing evidence that many people still prefer written content.

Making Email the Cornerstone of Industrial Content Marketing

Industrial Marketing Today

However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing. Engineers and industrial professionals do read emails, provided you’ve earned their trust with […] The post Making Email the Cornerstone of Industrial Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Use industrial content marketing to enable sales

Industrial Marketing Today

Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. If you are a manufacturer of custom-engineered systems, you know that it is nearly impossible to generate Sales Qualified […] The post Use industrial content marketing to enable sales by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Top Lead Generation Statistics for 2018

Zoominfo

The average cost of a B2B sales lead varies by industry. The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog. Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful.

Day One from Oracle Modern Customer Experience 2018

Oracle

Modern Customer Experience 2018 is officially underway in the great city of Chicago, home to the Cubs, deep-dish pizza and chilling winds sweeping across the Great Lakes (even in April!). As the day’s hustle and bustle drew to a close, marketers from around the world and across industries dawned their red carpet attire for an evening of glitz and glam at the 12th Annual Markie Awards Ceremony.

Industrial Email Marketing for Engaging Engineers and Technical Professionals

Industrial Marketing Today

Do you think industrial email marketing is dead? Think twice though before you […] The post Industrial Email Marketing for Engaging Engineers and Technical Professionals by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Industrial Marketing email marketing for engineers industrial email marketing

Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. For example early access to content, products, industry research etc. B2B buyers are 5x more likely to engage with known industry thought leaders – your experts! The post Key Takeaways from attending 7 Talks at B2B Ignite 2018 appeared first on onalytica. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders.

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Digital marketing tips for start-ups in 2018

Biznology

Engage in some industry research to formulate a plan and don’t focus solely on your features, but learn to sell the benefits. Lean on your social media profiles, email experts in your industry and contribute to other sites your consumers may visit. The post Digital marketing tips for start-ups in 2018 appeared first on Biznology. Trying to run a start-up on a shoestring budget is tough.

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10 promotional product trends from the PPAI Expo 2018

Biznology

Quality control is something that is becoming recognized as more important throughout the entire promotional products manufacturing industry. One of the trends is reinventing the old standbys of the promotional product industry. There are different games that you can brand and we see this segment of the industry growing. The post 10 promotional product trends from the PPAI Expo 2018 appeared first on Biznology.

Are marketers fueling the fake news industry?

Biznology

The post Are marketers fueling the fake news industry? Digital Marketing Interview ad fraud ad revenue ads Advertising Brand brands content controversy dangers discussions election embarrasment embarrassment Fake News funding ideas industry interview Jeff Pundyk Jeff Purdy marketers opinion outbreak program programs public Publishers relationship report responsibility results revenue rise Society for New Communications Research stage Tim Peter

What's Next for the CDP Industry?

Customer Experience Matrix

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. New Industries Most early CDPs were deployed at retail and publishing companies. While industry history is interesting, the question everyone really cares about is, What happens next?

Why Industrial Content Must Be More Customer-Centric

Industrial Marketing Today

Industrial content on websites of most manufacturers and industrial companies tends to be heavy on product specifications. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial and manufacturing marketing Manufacturing content marketing

How Blockchain Will Disrupt the Insurance Industry

Oracle

The insurance industry relies heavily on the notion of trust among transacting parties. There is no question that blockchain can, potentially, be a disruptive force in the insurance industry. It would have to overcome legal and regulatory barriers before we see mass adoption of blockchain among the industry participants. We’d be glad to help you connect with our subject matter experts and with your industry peers who may be working on similar use cases with Oracle.

The Most Important Keyword for SEO in 2018

Webbiquity

That figure is closer to 40% for small companies, and almost 50% for industrial / manufacturing firms. Every profession, every industry, every niche has its own unique vocabulary. Authentic experts in any industry get quoted in industry articles, linked to by bloggers, get their content shared by fans on social media, and can easily obtain guest posting opportunities. The post The Most Important Keyword for SEO in 2018 appeared first on B2B Marketing Blog | Webbiquity.

42 Tweets from the 2018 Growth Acceleration Summit

Zoominfo

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. This year’s professional event featured industry legends, experts, and best-selling authors like Earvin “Magic” Johnson, Jay Baer, Grant Cardone, Neil Patel, and Michael Brenner. John Hall (@johnhall) June 18, 2018. niferann4) June 20, 2018.

How Well is Your Content Performing? (Industry Benchmark)

Marketing Insider Group

You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which […]. Industry Benchmark) appeared first on Marketing Insider Group. If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again.

Five 2018 Content Marketing Industry Trends to be Thankful For

RockContent

As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. Five Marketing Trends to Be Thankful for in 2018. #1: From Content Marketing World to MarTech East , AI was a huge buzzworthy topic at every industry conference we attended this year, and it’s easy to see why. Industry trends

70% of B2B Marketers to Increase DemandGen Budget in 2018

KoMarketing Associates

As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation. Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months. Content Marketing as a 2018 Priority. B2B Marketing News Industry News B2B Marketing demandgen digital marketing

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June 2018 B2B Blog Post Round-Up

Zoominfo

I think we can all agree—ABM has proven to be more than just an industry buzzword or passing phase. A strong brand is crucial to the success of any company, regardless of your industry. The post June 2018 B2B Blog Post Round-Up appeared first on B2B Blog. Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications.

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October 2018 B2B Blog Post Round-Up

Zoominfo

These profiles contain details like the buyer’s industry, job title, age, and location. The post October 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog. Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more.

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2018

Oracle

In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018.

3 Mega-Trends from Litmus Live 2018

Litmus

The talks at Litmus Live 2018 ran the gamut. We wanted to share those themes with you, as we believe they’ll be instrumental in shaping the future of all of our work in the email industry. — Taxi for Email (@TaxiforEmail) August 21, 2018. — tvjames (@tvjames) November 9, 2018. — Leonie Jonker (@LeonieOnline) August 21, 2018. — Kelly Whelan (@kellsbells374) September 19, 2018. — Chelsea King (@SMG_Chelsea) November 8, 2018.

The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

As of Sep 2018, it only works for Chrome on Android. In industries like e-commerce, they are super effective in cart abandonment , flash sale, price drop & shipping update scenarios. Helped you understand how it is being used across industries and how you can craft an effective web push notification strategy and leverage it for your business. CTR rate of web push ranges between 4X to 8X of email across various industries. Is this Guide for you?

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Industrial Content Marketing for Engineers to Make a Buy Decision

Industrial Marketing Today

Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. These Design Engineers often don’t have the final buying authority but unless the industrial parts are “designed in” […] The post Industrial Content Marketing for Engineers to Make a Buy Decision by Achinta Mitra appeared first on Industrial Marketing Today.

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How do you automate tagging your web content with industries?

Biznology

If you are a B2B company, you likely go to market by industry. So, you might have products that are bought by several industries, but maybe they do different things with your product in different industries. Perhaps they don’t have the same benefits across industries. Those are all good reasons to have content targeted at specific industries. Each industry might need its own explanation of what your product does for them.

How to Avoid the Biggest Hiring Mistakes in 2018

Zoominfo

Mistake #2: You overvalue industry experience. The post How to Avoid the Biggest Hiring Mistakes in 2018 appeared first on B2B Blog. Hiring the perfect candidate is no easy task– especially in today’s hyper-competitive, fast-paced recruiting environment. Recruiters have a lot at stake every time they fill an open position because a bad hire can hurt a business in a number of ways. Consider these statistics ( source ): 80% of employee turnover is due to bad hiring decisions.

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

The winds of PR often change with new public relations tactics and trends that affect the industry. Cision and PRWeek have combined their efforts to investigate the biggest challenges and issues facing the PR and content industry -- and have released a report that summarizes their findings. In fact, out of all the issues facing the PR industry, 63% surveyed cited measurement as their number one challenge. This is a question that many across the PR industry are facing.

May 2018 B2B Blog Post Round-Up

Zoominfo

4 Ways to Recruit Passive Candidates in 2018. So to help you with your recruiting efforts, we’ve put together a list of modern tips to recruit passive candidates in 2018. 7 Sales Metrics to Track in 2018. Account-based selling, a concept that started as an industry-buzzword, has quickly transformed into a viable, successful sales strategy. May 2018 B2B Blog Post Round-Up Key Takeaways. The post May 2018 B2B Blog Post Round-Up appeared first on B2B Blog.

Oracle Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2018

Oracle

The industry press seems to annually predict the death of email. “Email Marketing: Old salt of your toolkit, and still the most cost-effective promotional channel.” ” So begins the preamble to this year’s Forrester Wave for Email Marketing Solutions, Q218. Other channels and buzzy topics tend to grab the headlines. Yet, email persists as the work horse of most digital marketing organizations. Well, it’s the highest ROI channel for most organizations.

2018 Wrapped: Choozle edition

Choozle

Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. This is due to a probable industry-wide increase in costs; Both eCPMs and media costs were up YoY. FreshDesk cross-industry average: 77%. FreshDesk cross-industry average: 6 hours. FreshDesk cross-industry average: 35%.