KEO Marketing

DECEMBER 29, 2016

Mobile devices account for 53 percent of paid-search clicks and by 2018 the global wearables market is projected to reach $19 billion. For an in-depth discussion, download KEO Marketing’s free Marketer’s Guide titled “ Top Digital Marketing Trends for 2017 ”. Mobile Advertising and Cross-Device Optimization.

Trends 48

Trends Paid Search Agency Planning Mobile Advertising 48

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. Non-Obvious : How to Predict Trends and Win the Future By Rohit Bhargava, 2018.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet. Be realistic.

Research 100

Research Content Marketing Paid Search Agency Marketing Budget Creation 100

KoMarketing Associates

APRIL 10, 2018

This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. A study on email fatigue by SendGrid found that the ideal frequency for brands to send emails (which was averaged across different industries) was about eight times per month.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Content Standard

APRIL 26, 2018

There is no scarcity of data, predictions, or opinions about social media trends. Some of them might not be surprising, and many are consistent with the direction of past usage trends. Web traffic trends have been going in the direction of mobile for quite some time. percent in 2018. million app users as of February 2018.

Social Media 93

Social Media Statistics Social Marketing Marketing & Strategy 93

Hubspot

JANUARY 6, 2020

In a 2018 global survey of more than 700 business executives by HBR's Analytic Services, 93% of respondents said their organizations placed a priority on hosting events. Preparing for these trends will set successful companies apart in 2020. Want to learn more, check out this Ultimate Guide to Marketing Trends in 2020.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90

Buffer

OCTOBER 1, 2018

Today, in 2018, that number is very likely to be smaller than six percent. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Sprout Social

NOVEMBER 26, 2018

🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018. A post shared by King Arthur Flour (@kingarthurflour) on Sep 24, 2018 at 12:37pm PDT. — Sprout Social (@SproutSocial) October 15, 2018.

Social Media 106

Social Media Social Marketing Media Business 106

ClickZ

AUGUST 14, 2019

Podcast mobile app usage is up 60% since January 2018, and a full quarter of current podcast listeners have tuned in for the first time just in the past six months. “Audio ads are reaching people that TV or video ads are missing, or not reaching at a high enough frequency to be effective. ” Podcast quality increasing.

Work Management 88

Work Management Marketing Management Ads Ad Frequency 88

Litmus

JULY 8, 2021

Subscriber RFM (recency, frequency, monetary). Customer RFM (recency, frequency, monetary) of subscribers vs. non-subscribers. Subscribe to Litmus emails to get your regular dose of email inspiration, tips & tricks, and the latest trends & insights—right in your inbox. Originally published on July 6, 2018, by Chad.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

eDataSource

OCTOBER 30, 2018

In our July 2018 Blogpost ( July 2018 Blogpost ) on Deliverability, we said: “The email industry has spawned a number of services by which mailers can acquire what’s typically billed as an official stamp of approval, allowing messages anointed as trusted to pass through spam filters. Why this read rate advantage? The bottom-line?

Deliverability 59

Deliverability Work Management Marketing Management CAN-SPAM 59

Albert

JULY 26, 2018

Despite this clear alignment of interests, a recent Conductor survey found that a significant portion of marketers (34%) rank AI as the 2018 industry trend for which they feel most unprepared. by Noa Segall. Head of Search & Display Data Research. Are Marketers Prepared to Make the Most of AI?

Budget Programs 68

Budget Programs Ad Frequency Advertising Agencies Gartner 68

Digilant

MAY 17, 2022

Today, almost twice as many people own smart speakers than in 2018. This continuing trend in digital audio is paving the way for marketers to utilize smart speaker advertising as more people use smart speakers in their day-to-day lives.

Activities 52

Activities Advertisements Advertising Paid Search Agency 52

Martech Advisor

FEBRUARY 3, 2020

An important implication of digital marketing is the sheer volume of content it builds and the frequency at which it is delivered. In this article, we discuss: Recent trends and metrics on digital consumption. Learn More: Digital Advertising and Consumer Privacy - Three Trends to Watch.

Paid Search Agency 75

Paid Search Agency Privacy Ad Frequency Advertising Agencies 75

Sword and the Script | B2B

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. Bloggers who write more (either in length or in frequency) are more likely to report strong results.”. 1) Content marketing benchmarks. Most organizations field a small content marketing team.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Sprout Social

SEPTEMBER 24, 2018

A post shared by Louis Vuitton Official (@louisvuitton) on Jun 25, 2018 at 1:35am PDT. 😍 A post shared by BuzzFeed (@buzzfeed) on Jun 28, 2018 at 10:06am PDT. Do you have the kind of brand that’s always reporting on the latest #trending gossip? A post shared by Cheddar (@cheddar) on Jun 20, 2018 at 2:39pm PDT.

Verticals 105

Verticals Youtube Ad Frequency Ideal Customer Profiles 105

readwrite

SEPTEMBER 25, 2019

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. But fashions and trends change with alarming frequency, and failure to understand who will be buying your product can lead to disastrously underwhelming sales figures. Digital Ad Spending Worldwide. Image Source: eMarketer.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Content Marketing Institute

JUNE 19, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. 3 Keyword Research Trends to Reshape Your Content Optimization. TF-IDF stands for term frequency-inverse document frequency. This method determines the topical relevance of a page based on – you guessed it – term frequency within a document.

SEO 104

SEO Top of Funnel Lead Ranking Buyer Personas 104

Martech Advisor

FEBRUARY 21, 2020

Frequency capping: Third-party cookies help AdTech companies limit the number of times a user is shown the same ad. The GDPR: Since the GDPR’s enforcement date of May 25, 2018, publishers have had to ask EU visitors to give consent to collect their personal data, which includes creating and reading third-party cookies on their device.

Display 91

Display Advertising Agencies Advertisements Advertising 91

Litmus

OCTOBER 3, 2018

That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’ 2018 State of Email Survey. Source: Litmus’ 2018 State of Email Survey of nearly 3,000 marketing professionals worldwide, including 241 nonprofits, between Dec. Tweet this infographic?.

Process 60

Process Budget Programs Broadcasting CAN-SPAM 60

Martech Advisor

OCTOBER 24, 2019

billion to reach local consumers this year, which represents a $600 million increase compared to what national brands spent locally in 2018. In 2018, programmatic mobile ad spend in the U.S. In fact, BIA/Kelsey forecasts that national brands will spend $62.7 The Explosion of Personalization. grew 25%, from $24 billion the year prior.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. The post What Are 2018’s Biggest Content Marketing Trends? Jake, New York.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Hubspot

DECEMBER 16, 2019

After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade. On its TikTok channel, Flighthouse hosts mini-shows that feature social influencers and celebrities discussing online trends or playing trivia games.

Brand Identity 101

Brand Identity Branding Youtube Social Media 101

Contently

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. ” People who work with you are more likely to give you that honest feedback than a random reader.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Content Standard

APRIL 26, 2019

The platform also rolled out a whole slew of business features in 2018 and the volume of brands posting on Stories has quadrupled over the last year, with brands investing 212 percent more in the feature compared with the previous year. The demographics skew young ; 41 percent of the total user base is between 16 and 24 years old.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. They’ll not only increase the frequency of current shows, but also introduce new, standalone podcasts.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Convince & Convert

MARCH 19, 2018

I predict this trend will continue to rise in 2018 and beyond. Segment your customers by purchase frequency and last transaction. As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016.

Paid Content 150

Paid Content Paid Search Agency Top of Funnel Ads 150

Content Marketing Institute

NOVEMBER 6, 2018

What’s the ideal posting frequency ? . Scott Aughtmon outlines some of the most enduring principles of creating “crave-worthy” content , but it’s also worth considering these more variable factors: Consumption preferences and audience trends. Social media was a hot topic at Content Marketing World 2018. Multiple times a day?

Planning 111

Planning Social Media Template Marketing Plans 111

readwrite

SEPTEMBER 25, 2019

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. But fashions and trends change with alarming frequency, and failure to understand who will be buying your product can lead to disastrously underwhelming sales figures. Digital Ad Spending Worldwide. Image Source: eMarketer.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

seo.co

MARCH 2, 2021

According to 2018 statistics , 8% of over 6200 marketing professionals considered marketing leads to be of low-quality. Focus only on the relevant words with the changes in trends. At first glance, this metric may seem useful at gauging the frequency with which your brand is mentioned over the competition. Conversions.

Planning 52

Planning Lead Scoring Lead Ranking Keywords 52

Hubspot

FEBRUARY 27, 2019

In 2018, Facebook enacted some algorithm changes that negatively impacted a brand's ability to reach its audience organically. HubSpot's Latin America & Iberia Marketing team were no exception to this. It also didn't seem to align with our goal of creating sustainable, genuine connections with our audience.

Facebook 77

Facebook Organization Allocation Paid Social Agency 77

Moz

MARCH 1, 2020

According to data pulled by Dr. Pete Meyers, based on a sample set of 10,000 keywords, Google has increased the frequency with which it displays Featured Snippets as part of the search results. In the beginning of 2018, Google displayed Featured Snippets in approximately 12% of search results; in early 2020, that number hovers around 16%.

Customer Surveys 76

Customer Surveys Google SERP Display 76

Martech Advisor

DECEMBER 18, 2019

When your citizens need frequent updates, consider text messaging, the preferred communication channel for a majority of Americans , to improve your outreach frequency and effectiveness. California's Consumer Privacy Act of 2018 will take effect in 2020. Learn More: Follow The Latest Digital Marketing Trends to Increase Your Revenue.

Marketing Budget 57

Marketing Budget Advertising Agencies Paid Search Agency Mobile Advertising 57

Launch Marketing

SEPTEMBER 12, 2018

Take note of what kinds of posts they are posting, the frequency, how much internal vs. external content there is. Tracking your social media metrics will help you identify how your engagement rates are trending. Get our 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers.

Social Media 63

Social Media Practices Media Marketing & Strategy 63

ClearVoice

MARCH 7, 2020

Trending Topic – A trending topic is a popular subject or conversation that spreads rapidly and quickly on social media. If a conversation spikes within a matter of hours, it can be considered a trending topic, regionally, nationally, or worldwide. . billion downloads and growing.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: 3 Keyword Research Trends to Reshape Your Content Optimization. This may include surveys, industry trends studies, sales data summaries, or examples of working strategies. What could you do with an additional $1,000?

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Porch Group Media

JULY 29, 2019

Rather than trying different strategies to achieve differentiation, 56% of retail marketers believe that increasing the level or frequency of discounts will increase sales. Adobe Digital Trends Report). An inability to target a specific segment (53%). Email Beats Social by 40X for Customer Acquisition.

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40