AgencyEA

MARCH 19, 2018

Sessions dissect emerging trends, explain best practices and highlight the biggest case studies. Oracle: B2B Field Trip. Consider joining this field trip to Oracle University to learn how this tech brand is reinventing its event strategy and portfolio. Power Panel: The 2018 B-to-B Dream Team.

B to B 70

B to B Dwell Advertising Agencies Conference 70

ClickZ

APRIL 3, 2020

found that in 2018, 61 percent of Alexa Skills still had no user ratings and that in 2019, half of Alexa users said “they simply don’t bother” to discover new apps. . The post Four trends to watch in marketing, technology and changing customer behavior appeared first on ClickZ. Studies from voicebot.ai

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

AgencyEA

MARCH 6, 2018

Each year, our team of event professionals pools together their insights to develop the Experiential Marketing Trend Report — a collection of the top 10 industry trends expected to affect the event space in the year ahead.

Trends 40

Trends Webinar Metrics Advertising Agencies Paid Search Agency 40

Navigate the Channel

DECEMBER 14, 2017

Here are some key content marketing trends to focus on for 2018: 1. Relevant, original content will continue to occupy the top spot in the digital marketing toolbox for 2018. Original Content is Still Critical. Keep in mind that it’s never enough just to have good content—if no one is reading it, it won’t make a difference.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

ATAK Interactive

MAY 23, 2019

Reading more on emerging email marketing trends and applying them is a great start! Below, we’ll provide you with an overview of 2019 email marketing trends that matter the most. In 2018, we saw GDPR take effect in Europe and the passage of broad privacy regulations in the state of California. Personalization Vs. Privacy.

Email Marketing 78

Email Marketing Trends CAN-SPAM Privacy 78

DivvyHQ

NOVEMBER 7, 2018

We feel the same way about the 2018 fan favorites for content tools selected by Content Marketing Institute’s community. One of the key digital marketing trends we’ve noticed is a widespread focus on upping the ante with social media measurement. Finding Meaning in Social Media Metrics.

Marketing Analytics Tools 93

Marketing Analytics Tools Work Management Marketing Management Tools 93

Litmus

OCTOBER 24, 2023

In this blog, we’ll explore a quick a snapshot of the email service provider landscape, looking at the key players and a few trends in the ever-evolving email ecosystem. And as 750+ of you all shared with us, there are many prominent players in the field, each one with its own unique strengths. “If And you all delivered!

Service 95

Service Peer-to-peer Eloqua Opinions 95

KoMarketing Associates

APRIL 3, 2019

Spiceworks recently surveyed more than 350 B2B marketers to gauge which trends are on the rise and gaining hype among professionals in the field. Statistics showed that the most mainstream trends are currently video marketing (68 percent), ABM strategy (64 percent) and on-demand content strategy (55 percent).

Account Based Marketing 142

Account Based Marketing Marketing Report ABM B2B Marketing 142

illumin

JULY 15, 2018

World Cup Russia 2018 was arguably one of the most exciting and captivating in recent history. Here are some of the trends we identified considering digital video advertising around this major event: Music Matters. 2 Hyundai x 2018 FIFA World Cup. #3 3 Coca-Cola FIFA World Cup. #8 8 Qatar Airways Dancing In The Street. #10

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Lead Scoring 40

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Litmus

DECEMBER 6, 2018

Litmus Live 2018 wrapped about a month ago, but the ideas and talks are still swirling around our heads. While we’ve talked about the three mega-trends we saw come out of the conferences, we wanted to dig a little deeper into some of the talks themselves. White (@chadswhite) August 21, 2018. White (@chadswhite) August 21, 2018.

Enterprise Management 60

Enterprise Management Peer-to-peer Conference Work Management 60

Marketing Insider Group

SEPTEMBER 16, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. It identified “LinkedIn Stories” as an important search trend for us in marketing. Show it in action with a quick video.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

ATAK Interactive

MAY 23, 2019

Reading more on emerging email marketing trends and applying them is a great start! Below, we’ll provide you with an overview of 2019 email marketing trends that matter the most. In 2018, we saw GDPR take effect in Europe and the passage of broad privacy regulations in the state of California. Personalization Vs. Privacy.

Email Marketing 60

Email Marketing Trends CAN-SPAM Privacy 60

Kaon

MARCH 12, 2019

Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. At Kaon , 2018 was all about efficiency and process. In one, interactive content was viewed 72,000 times in 2018, while PDFs were viewed less than 500 times, and videos were viewed less than 200.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Lake One

JUNE 25, 2020

From 2016 to 2018 the number of stakeholders involved in a purchase decision jumped from 6.8 These are seven key b2b manufacturing marketing trends to keep an eye on in 2020. . This is one of the manufacturing marketing trends that industrial buyers love: Video. B2B buying is growing ever more complex. contacts at a company.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. And what books should be added to the 2018 list?

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Bluetext

JANUARY 23, 2018

In this post, we are examining five trends that companies need to understand as they examine the performance of their website design and whether it is delivering a successful user experience that is delivering results for the brand. Medium Title: Medium Content: The post Website Design: Mobile Trends for 2018 appeared first on Bluetext.

Design 21

Design Trends Marketing Websites Display 21

chiefmartech

DECEMBER 14, 2017

This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you haven’t read Part 1: Digital Transformation (2018 Update) yet, you might want to start there. MICROSERVICES & APIS (2018 Update). Stay tuned.

API 70

API Enterprise Management Marketing Management Advertising Agencies 70

B2B Marketing Directions

FEBRUARY 2, 2019

The new report is based on a survey that was fielded between August 13th and September 23rd of last year, and produced 4,101 responses from marketing leaders (manager or higher). The Salesforce survey identified four major trends in marketing. Salesforce recently published the fifth edition of its State of Marketing report.

Marketing AI 40

Marketing AI Studies Trends Work Management 40

Zoominfo

MAY 9, 2021

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. Not All Web Traffic is High Quality.

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Biznology

FEBRUARY 25, 2019

One way to stand out is by keeping yourself updated on the latest trends, techniques and technologies. According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%).

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Zoominfo

MAY 9, 2021

Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend.

Zoominfo 130

Zoominfo Ideal Customer Profiles High Quality Lead Marketing & Strategy 130

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Stevens & Tate

DECEMBER 14, 2018

This database provides industry reports and trends in rising companies in their respective fields, and serves as a tool that breaks down the top companies within their industries. The post Stevens and Tate Named Top Ad Agency in 2018 By Clutch.co! appeared first on Stevens & Tate Marketing.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Aberdeen

DECEMBER 20, 2018

In the first post of this three-part series, we noted that now is the time of the year CX leaders are evaluating their 2018 activities and planning for 2019. copy-pasting form fields from one document to another). The post Contact Center & CX Trends 2019 (Part 2) appeared first on Aberdeen.

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

Adobe Experience Cloud Blog

JANUARY 11, 2018

For proof, just take a look at Marketo’s 2018 Predictions , and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology. In Marketo’s 2018 Predictions , you’ll see that 2018 is expected to be the year of Account-Based Marketing (ABM).

Marketing AI 134

Marketing AI Account Based Marketing ABM Cross-Selling 134

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. It ‘s also offering six content themes, seven keynote speakers and an all-around great networking opportunity: Ignite 2018 evening.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Standard

OCTOBER 31, 2019

“Data-driven” has been the battle cry for many years, and the 2020 marketing trends already emerging do nothing to change that perception. Budget airline EasyJet replaced its marketing director with a chief data officer in 2018, a role that’s emerged in other organizations , too. Recommended for you.

Creativity 41

Creativity Trends CMO Top of Funnel 41

ClickZ

DECEMBER 24, 2020

Most blockchain solutions can help to level the playing field by eliminating intermediaries and storing customer data safely, returning a degree of power to the user. Given this trend, companies are taking advantage of emerging martech solutions to transform how they surprise and delight their customers.

Marketing Management 137

Marketing Management Paid Search Agency Lock-In Loyalty 137

Moz

NOVEMBER 29, 2018

In today's Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local SEO experts. Fill out every field There are so many new fields in Google My Business.

Lead Scoring 63

Lead Scoring Lead Ranking Dwell Customer Surveys 63

Biznology

MARCH 25, 2019

The only problem is that staying on top of the latest trends and best practices can be difficult given the increasingly complexity and misinformation surrounding SEO and the constant changes in search algorithms. 3: The Field of Dreams approach doesn’t work. 1: You will rank where you deserve to rank. billion in 2020.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Unbounce

JANUARY 13, 2022

7 Marketing Trends You Gotta Know About For Your 2022 Strategy. For example, a jaw-dropping 2018 study showed that 29.5% According to Salesforce Research’s State of Marketing Study , marketers’ use of AI soared between 2018 and 2020, jumping from 29% to 84%. Thanks for the lessons, 2021. Here’s how we’ll use ‘em in 2022.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Convert

APRIL 15, 2019

In 2018, the Instagram and social media worlds experienced a novel trend with the rise of several AI models such as Shudu and Lil Miquela. Those in the e-commerce field have long known that AI can help businesses optimize their marketing strategies on the back-end. For example, AI and machine learning models have been known.

PPC 53

PPC Ads Social Media Trends 53

Valasys

JANUARY 6, 2023

It was launched in November 2022 and has since been trending for the responses it offers for the day-to-day problem of the users. While this seemingly magical transformation in the field of AI is free to use, people are scared that monetizing it might break the spell.

Google 52

Google Lead Ranking User-Generated Content Training 52

ClickZ

DECEMBER 9, 2021

However, to gauge interest over a long period of time (which is essential for this), then we’d recommend Google Trends. We’ve provided an example below, which is the result for “2018 NBA finals” over a five year period. If you were looking for the next greatest evergreen article topic, this isn’t it: Optimize for the keyword you find.

Lead Scoring 116

Lead Scoring Lead Ranking Keywords Content 116