Remove 2018 Remove Facebook Remove Search Engine Remove Websites

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Branded Paid Search.

The Website Redesign Guide for Search Engine Marketers

QuanticMind

How to Prepare For and Survive Launches of Redesigned Websites. Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. If the redesign project is not completed correctly and critical steps are missed, a website redesign has the potential to send a website into a tailspin. There should be a(n): Project lead (sometimes the website owner).

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action.

Design 235

A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Search engines are smarter today than ever before. SERP stands for Search Engine Results Page. Vertical Search.

Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy. August 16, 2018: Expandable Snippets by Topic. July 20, 2018: Google Updates Search Quality Rating Guidelines.

Facebook Makes Moves Toward Creator Networks

RebelMouse

But Instagram's partner-in-crime and parent company, Facebook, has a bit of catching up to do, particularly amongst the teen demographic. The same Pew Research Center data found that Facebook ranks fourth in popularity amongst teens, falling behind YouTube, Instagram, and Snapchat.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

In October 2018, publishers. received warnings via Google Search Console that their sites were performing too slow. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

Search is getting smarter. During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. Users are often searching for solutions.

Google’s Danny Sullivan Publishes a Tweetstorm About Google’s Future

RebelMouse

Google's "search liaison" Danny Sullivan released a series of tweets on September 24, 2018 to showcase the future of the search engine. In light of growing platform fatigue from publishers across the digital space, Google has experienced a resurgence in 2018.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

In October 2018, publishers. received warnings via Google Search Console that their sites were performing too slow. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool.

Google Ads: The Definitive Guide (2018 Update)

SendX

Unlike Facebook, where you’ve to rely on interrupting the user and getting his attention, the user WANTS to pay attention to you on Google. So if you’re looking to improve your advertising game for 2018 and beyond, you’ll love this guide. Search, Video or Display.

Ads 195

As Publishers Look to Diversify, Google News Makes Meaningful Changes

RebelMouse

More than halfway into 2018, the dust has only begun to settle following the Cambridge Analytica scandal that rattled Facebook and its legions of users. In July 2018, Google announced that it would devote $25 million of the investment specifically to YouTube.

SearchChat Podcast: Budget Season Survival Guide

Biznology

Does site search matter? Tim Peter and Steve Zakur are bringing a new podcast to the table: one that explores AI, content marketing, and search like never before. Site search users convert at anywhere between 43% to 600% higher than other visitors. Does site search matter?

You’re the culmination of what you’ve shared and kept online

Biznology

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you?

Online 210

How to Target Generation Z in B2B Marketing

KoMarketing Associates

For your business, it might not make sense to have an app, but for others, it can provide valuable and useful features that go beyond a mobile website. They use product recognition technology to search for a product using the smartphone camera. b2b marketing for generation z.

Target 197

Don’t Lose New Followers to Slow Page Speed

RebelMouse

On Facebook, many publishers relied on mediums like native video and Instant Articles to deliver fast content experiences that never left the platform. An important initiative given that the focus on page speed will only become more prominent in the eyes of Google as 2018 rolls on.

5 Areas of Local SEO For B2B Marketing

KoMarketing Associates

Even if you don’t want to narrow your presence to your local area, many organizations still prefer to work with someone local, so that is what they’ll search for. Having content that optimizes for local terms and queries, both on your website and elsewhere, is key to making sure you’re capturing all potential customer website traffic. Many believe that their customers aren’t on Facebook, which isn’t the case since most U.S.

SEO 190

B2B SEO vs B2C: What’s the Difference?

KoMarketing Associates

B2C SEO campaigns must get visitors to make an immediate purchase on the website. If you’re selling products or services online in the B2C space, the process goes a little something like this – consumers somehow find your brand/website, browse products and information, find the products or services they are looking for, proceed to the checkout, and electronically pay for their desired products or services. B2B Online Marketing Blog Search Engine Optimization b2b seo strategy

B2C 211

2018: A RebelMouse Year in Review

RebelMouse

But this time, 2018 took the cake. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. Video Facebook.com 2018 year in review

As Publishers Look to Diversify, Google News Makes Meaningful Changes

RebelMouse

More than halfway into 2018, the dust has only begun to settle following the Cambridge Analytica scandal that rattled Facebook and its legions of users. In July 2018, Google announced that it would devote $25 million of the investment specifically to YouTube.

Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

One of my favorite materials is the top differences between Google AdWords and Bing Ads, which is highly useful for beginners or to explain to clients the unique elements of each search engine. For day-to-day changes to the platforms, check out Ginny Marvin , who provides updates via Search Engine Land articles and Barry Schwartz from Rusty Brick, Search Engine Roundtable, and Search Engine Land. Facebook Ads.

Unriddled: Managing Your Time on Social Media, Google's Controversial New Search Engine, and More Tech News You Need

Hubspot

New Time Management Tools on Facebook and Instagram. Now, Facebook will be rolling out "tools to manage your time" on both its core app, as well as Instagram, which is owned by Facebook. In the context of many other changes made by Facebook this year -- like its January News Feed algorithm update to prioritize content from friends and family -- and the recent scrutiny it's received over data privacy, this move makes sense. Featured image credit: Facebook.

A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Images via Ascend2: Search Engine Optimization Tactics. Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? ” — 2018 Trends: B2B Marketing , Edelman. ” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. ” — 7 B2B Marketing Trends to Watch in 2018 , circle S studio.

Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

It’s pretty unbelievable that 2018 is drawing to a close. There were a lot of updates and fluctuations this year in search and of course, there was speculation and analysis of what those changes meant. The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots. What’s also brilliant is the 3,000 word follow-up she put out breaking down technical SEO elements and their importance on search performance.

5 Similarities Between B2B Content Marketing and the 2018 World Cup

KoMarketing Associates

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. World Cup : According to sources , the 2018 World Cup will be the most expensive soccer competition in history, costing more than $14 billion. World Cup : Prior to the 2018 World Cup, 209 (member of FIFA) nations applied to enter the qualification process. From there, we can begin crafting content to support the terms and establish search engine visibility.

55 AdWords Ad Copy Tests Every B2B Marketer Should Try

KoMarketing Associates

Just enter the conversions you truly value – like demos, or perhaps a request to be contacted by a salesperson, or even a return visit to your website – as the CTR. Your website? Test using some of the title tags from your best-performing (and relevant) website pages or landing pages. AdWords can be an SEO bonanza if you use it to test the title tags and meta descriptions of your website pages.). Test including your website URL in your headline.

Why Does Your Family Law Practice Need SEO?

Go Beyond SEO

According to BrightLocal’s yearly survey on SEO’s contribution to businesses, 97 percent of consumers have used the internet to find local businesses and 54 percent of them have replaced looking up businesses in the phone book with internet searches.

SEO 93

Marketing influencers: our 2018 Top 30

Exo B2B

We start March with our Top 30 marketing influencers of 2018. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. Digital identity – structured and extensive presence on search engines.

Introducing Our New Blog: The Search Engine Marketing Blog for SEM Professionals

QuanticMind

We’re super excited to announce the launch of QuanticMind’s new blog—Performance: The Search Engine Marketing Blog for SEM Processionals. Content optimized for search. It used to be hard to find the old blog located on a subdomain of QuanticMind’s main website, which also made it difficult for readers to find the information they needed when they needed it. Search Engine-Optimized Content. New Search, Categories and Tags for Improved Navigation.

The Value of SEO: Here’s What You Need to Know

KoMarketing Associates

Facebook will provide you with a relevance score. The SEO professional must reverse engineer the search result page and come up with a hypothesis about why the page is ranking where it is. When you stop spending on ads, your website traffic and conversions stop too.

SEO 203

Why Does Your Family Law Practice Need SEO?

Go Beyond SEO

According to BrightLocal’s yearly survey on SEO’s contribution to businesses, 97 percent of consumers have used the internet to find local businesses and 54 percent of them have replaced looking up businesses in the phone book with internet searches.

SEO 78

2018: A RebelMouse Year in Review

RebelMouse

But this time, 2018 took the cake. January: Rising Above Facebook's Doomsday Algorithm Change. Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. 2018 brought no April showers for RebelMouse.

Influencer marketing done right can drive all the traffic to your brand-spanking-new freshly-launched website

Biznology

Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and influencer marketing campaign, introducing my client’s nonprofit to the world.

choozlechat: SEO supporting paid display with Volume Nine

Choozle

In the industry, this often includes search engine optimization (SEO), content marketing, social media, influencer marketing, content development, and so on. KM: How do search engines determine relevance and popularity for organic content?

Report: At Least 80% of Marketers Believe Video is Becoming More Critical

KoMarketing Associates

Demand Metric and Vidyard recently conducted “The State of Video Marketing,” and statistics showed that for the fifth consecutive year, at least 80 percent of marketers (83 percent in 2018) believe that video is becoming more important as a form of marketing content.

Report 235

SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet.

SEM 52

7 Marketing and Sales Takeaways From INBOUND 2018

Strategic-IC

Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. 7 Marketing & Sales Takeaways From INBOUND 2018. Search is constantly evolving; voice search is the next big thing.

SIC 83

How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. This can penalize your website and drop your rank.

29 of the Best Social Media Marketing Blogs of 2018

Hubspot

Mari Smith has been called the "Queen of Facebook," and her Facebook-specific blog is a testament to this generous title. Smith uses the latest Facebook trends to create up-to-date insights for the modern social media marketer -- with ample video marketing advice to boot.