DivvyHQ

AUGUST 21, 2018

But here’s something you can confidently anticipate: DivvyHQ and TopRank Marketing’s 2018 Content Planning Report, which will be hitting the web very soon. Which metrics are being used to track effectiveness? Make sure you’re among the first to lay eyes on the 2018 Content Planning Report by subscribing to our mailing list.

Planning 40

Planning Peer-to-peer Eye-Tracking Content 40

RebelMouse

APRIL 3, 2018

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. July 20, 2018: Google Updates Search Quality Rating Guidelines.

Google 53

Google Lead Ranking SERP Lead Scoring 53

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. Here are eight steps you can take to make sure all of your SEO bases are covered in 2018. Step 8: Measure and Track Your SEO Success. These days, most businesses understand the basic concepts of SEO and why it's important.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. To track user behavior data, this article provides a technique to track it inside Google Analytics. But what does this mean for SEOs?

SEO 93

SEO Marketing AI Trends SERP 93

Sprout Social

JANUARY 23, 2023

That number is up from 57% in 2018. Keeping an eye on the effectiveness of your messaging is non-negotiable. React quickly The days of taking three to four months to evaluate a trend are over. To stay on track, every member of your team should know the KPIs inside and out.

Planning 127

Planning Ad Building Marketing Budget Budget Programs 127

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Salesforce Marketing Cloud

APRIL 20, 2023

Maintaining CPRA compliance — and keeping an eye on upcoming data laws — will help you better connect with customers in ways that respect data privacy. This trend is expected to accelerate, as other state legislatures — such as Florida , Illinois , and Texas — continue to introduce new data privacy bills.

Privacy 96

Privacy Advertising Agencies Opt-out Work Management 96

chiefmartech

MAY 6, 2020

500 million is an eye-popping number. There are 100 million code repositories in Github , and that was back in 2018. In the chart at the top of this post, IDC predicts that we will grow from around $12 trillion in worldwide GDP driven by digitally transformed businesses in 2018 to a whopping $50 trillion in 2023.

Digital Transformation 92

Digital Transformation Urgency Marketing Eye-Tracking Touchpoints 92

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . These are super important, but hard to track without a tool. Forecast - We track all deals with the closed-date of the current quarter. . Activities - Marketing partners with sales leadership to track total activity volume of the outbound SDR team. . New backlinks.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Stevens & Tate

JULY 1, 2019

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day. billion in 2020.

Advertising Agencies 40

Advertising Agencies Trends Paid Search Agency Planning 40

Only B2B

DECEMBER 27, 2017

18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process.

Ad Frequency 102

Ad Frequency Lead Generation Lead Scoring Lead Ranking 102

Hubspot

JULY 9, 2020

GDPR has been around since May 2018, and per the European Council ruling on October 1, 2019 , businesses — including HubSpot — can only drop cookies once a user has given explicit consent (i.e., We used Google Analytics to see all data trends. In response, we had to estimate the loss of those non-tracked users on the HubSpot website.

Hubspot 93

Hubspot Process Banners Domain 93

Sprout Social

JANUARY 16, 2020

But does chasing trends and one-off moments really make sense these days? Memes get shared and promoted like crazy because they resonate with people, all the while outsiders involve themselves with meme trends via “likes” and shares. Simply put, trends come and go. For example. They’re organic. Content spreads organically.

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

Oktopost

FEBRUARY 9, 2021

Today, hashtags are the catalyst for getting an entire marketing campaign to start trending. Hashtags aren’t just another Millennial trend on Twitter, TikTok, and Instagram. Instead, they can be powerful, eye-catching tools that generate engagement and new leads when used correctly. . How Do LinkedIn Hashtags Work?

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Zoominfo

MARCH 15, 2018

4. 6 Sales Metrics to Track in 2018. In today’s post, we share six key sales metrics to pay attention to in 2018. Now that ABM has proven to be more than just a passing trend, it’s time to take it to the next level. If you’re looking for more creative lead generation tactics, keep reading! Continue Reading.

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Adobe Experience Cloud Blog

APRIL 17, 2019

Adapting to current trends in SEO and marketing, as well as being able to execute on them within a joint strategy means being receptive to change. Cross-functional communication provides more visibility into emerging trends, ROI modeling, and organizational needs that can inform marketing spends and strategic focus.

SEO 134

SEO Work Management Marketing Management Budget Programs 134

Sprout Social

SEPTEMBER 9, 2020

— McDonald's UK (@McDonaldsUK) June 15, 2018. Whether you’re a social media manager responsible for content creation or a member of the executive team in charge of tracking overall brand health, this article will demonstrate how social listening benefits your organization at every level. You asked, we listened. The problem?

Organization 126

Organization Work Management Eye-Tracking Advertising Benchmark 126

Litmus

JULY 8, 2021

Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. Tracking metrics by acquisition source. Tracking email performance by acquisition source can reveal which ones are causing outsized problems and are in need of revamping or being shut down. Indirect business impact.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Sprout Social

JANUARY 14, 2020

And like social, the field of content marketing is growing: A study by Conductor found that there was a 112% increase in content marketing job openings from 2018 to 2019. For social media managers with an eye for great visual content, a career in the creative department combines social know-how with artistic passion. Creative design.

Social Media 132

Social Media Work Management Marketing Management Media 132

Sprout Social

NOVEMBER 26, 2018

🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018. From eye-popping photos to clever captions, it’s all about finding unique ways to show off what you’re selling. Customer concerns.

Social Media 106

Social Media Social Marketing Media Business 106

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. Identify a Topic and Create an Eye-Catching Title. Track Results.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Instead, try: Keeping an eye on competitors with a similar target audience: Find out what kind of content your competitors are posting and make a note of anything that generates a lot of engagement. 80% of Instagrammers follow businesses on the channel.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. How can you possibly turn these trends into a concrete plan? Integrate emerging trends and best practices into your 2019 social media marketing strategy. Before you obsess over trends and what content you’ll create in 2019, take a step back.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Moz

MAY 13, 2019

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. It wasn't an exact number, but given that SEOs at the time (and to this day) were tracking at most dozens of algorithm changes, the idea of roughly one change per day was eye-opening. The trend is pretty clear. 2018 – 89.9° /88.0°

Google 69

Google Verticals Click Rate Eye-Tracking 69

Litmus

OCTOBER 26, 2018

Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. That said, email interactivity definitely complicates tracking further. Marketers are right to be excited.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

Hubspot

DECEMBER 22, 2017

Track your downloads. Only you can determine this, but it helps to keep a steady eye on the numbers. Starting to see a downward trend in listenership? My friends came through in a big way for me, offering me rock stars from day one. What’s a reasonable download number for your, quote, “success”?

Advertising Agencies 77

Advertising Agencies Paid Search Agency Thought Leadership Ad Agencies 77

Sprout Social

MAY 10, 2019

In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. A study using eye-tracking technology found that YouTube ads hold visual attention 62% of the time, compared to 45% of TV ads. In 2018, video on YouTube generated around $3.36 billion in ad revenues.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

OCTOBER 1, 2021

That trend begs the question, "Why do so many try and so few succeed in real estate?" Real estate isn't immune from those trends and consumer tendencies. You also need to understand current industry trends — before you start discussing your ideas. The black and white design is striking, catching the eye and not letting it go!

Eye-Tracking 57

Eye-Tracking Paid Search Agency Class Work Management 57

Content Standard

DECEMBER 20, 2017

By tracking how consumers think of your market competition in relation to your own brand, you can assess your position on the category ladder and identify ways you might reposition your brand to climb higher. But this data will be heavily influenced by emerging consumer trends that can be seen with the naked eye.

Positioning 101

Positioning Brand Identity Branding Marketing Strategy 101

Sprout Social

FEBRUARY 21, 2019

Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. Social monitoring is the tracking of keywords and phrases relevant to your brand. Social listening picks up on these trends and informs your company’s next steps. Chi-town pizza.

Twitter 79

Twitter Eye-Tracking Keywords Work Management 79

Litmus

SEPTEMBER 16, 2020

In 2018, Apple added Dark Mode to its desktop email client. Dark Mode is a reversed color scheme that utilizes light-colored typography, UI elements, and iconography on dark backgrounds—and it’s one of the hottest digital design trends in the past year. Many users prefer Dark Mode because: It’s easier on the eyes.

Email Marketing 145

Email Marketing Paid Search Agency Class Eye-Tracking 145

Buffer

NOVEMBER 15, 2018

And in 2018 and beyond, there’s a good chance this means you’re also creating content for Instagram and Facebook Stories. It takes something special to make people stop in their tracks and pay attention. Stories Creator allows anyone to quickly create Stories that catch your eye and make you want to take a closer look!

Ideal Customer Profiles 100

Ideal Customer Profiles Content Eye-Tracking Facebook 100

Sprout Social

SEPTEMBER 24, 2018

A post shared by Louis Vuitton Official (@louisvuitton) on Jun 25, 2018 at 1:35am PDT. Create a video series. 😍 A post shared by BuzzFeed (@buzzfeed) on Jun 28, 2018 at 10:06am PDT. Do you have the kind of brand that’s always reporting on the latest #trending gossip? Share the latest news. Go behind the scenes.

Verticals 105

Verticals Youtube Ad Frequency Ideal Customer Profiles 105

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. In fact, a 2018 survey revealed that 62% of people were more interested in a product after learning about it in a Facebook Story. Facebook Ads has a solid track record. Paid Promotion.

Paid Content 94

Paid Content Research Product Youtube 94

Strategic-IC

JULY 10, 2018

How to Succeed With B2B Organic Facebook Posting in 2018? In January 2018, Facebook announced that they were “going to shift ranking to make the News Feed more about connecting with people and less about consuming media in isolation”. Turn on ‘preferred audience tracking’. Consider Current Trends and Hashtags. Related: 7.

Facebook 48

Facebook Organization Tips Webinar Metrics 48

Tomorrow People

FEBRUARY 2, 2018

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals. No detail is too small.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

ClearVoice

DECEMBER 16, 2018

2018 saw similar developments. In fact, a September 2018 survey by Voicebot.ai Based on the current trends, here’s our inside scoop on useful blends of marketing automation software and chatbots that you can expect to see in the coming year. This article was originally published in January 2018. found that 57.8

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109