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6 mobile marketing trends you need to know about

Biznology

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. According to DoubleClick research , when a page takes more than three seconds to load, the bounce rate escalates to 53 percent. Like this post?

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. On the other hand, Bing Ads also has a great resource section with tons of guides as well as an insights page with industry trends and success stories. Twitter Ads.

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Google Marketing Live: An Advertiser’s Take on the Highlights

Unbounce

Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms. Throughout the event we heard data control and privacy come up often, reminding us that privacy is still a major theme of 2018. DoubleClick Search is now Search Ads 360. GoogleMarketingLive.

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How Programmatic Evolved Within 8 Years

Martech Advisor

As the official programmatic day approaches, it’s just about the time to go through the basic facts, discover trends and patterns in order to understand what will govern the advertising market in the future. That’s why in 2018, 47% of companies have partially moved to in-house and plan to stick to the path in the future.

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Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products.

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Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. Google gave a lot to talk about during 2018. Five Social Media Trends That Will Impact Digital Advertising.

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The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now

Porch Group Media

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. In 2018, research by Viant found that at the time, many marketers believed that tracking cookies would no longer be needed. 3) Target Your Web Visitors.