Biznology

DECEMBER 13, 2018

Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward. If you still aren’t integrating video into your marketing strategy, it’s time.

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Trends Curation Viral Marketing Marketing & Strategy 106

Bannerflow

AUGUST 24, 2018

But what are the trends we need to be aware of and which have the potential to revolutionise marketing? One interesting trend (which perhaps is overlooked) is the public’s perception of AI, big data, and privacy. It’s a trend that will predict will go mainstream. Chatbots for example? The rise of personalised TV ads.

Marketing AI 40

Marketing AI Trends Work Management Marketing Management 40

DivvyHQ

NOVEMBER 7, 2018

We feel the same way about the 2018 fan favorites for content tools selected by Content Marketing Institute’s community. That convenience helped push Divvy to the top five for Marketing Analytics along with heavy-hitters such as Google , BrightFunnel , Mixpanel and LinkedIn Website Demographics. Again: fantastic company.

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Marketing Analytics Tools Work Management Marketing Management Tools 92

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Trend One: Tech on a First-Name Basis. Trend Two: Accelerating AI Rollout.

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Trends Planning Paid Search Agency Amazon 101

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As of October 2018, it had a little over 2 billion active users. during 2018, reaching $7.85 All of the benefits have improved since 2018: Increased exposure grew to 93% from 87%. As with all marketing channels, social media is continually evolving.

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Social Media Social Marketing Trends Media 58

Digilant

OCTOBER 24, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. There are a multiple reasons that this age range is dominating shopping this season, however the popularity in toys is greatly influencing this demographic.

Mobile Advertising 40

Mobile Advertising Demographics Advertisements Advertising 40

Martech Advisor

DECEMBER 26, 2019

Within this growth market, Smaato research reveals interesting opportunities across specific regions, mobile use patterns around sports and weather, and gaming habits across demographic groups, writes, Glenn Fishback, Chief Revenue Officer, Smaato. Specifically, ad requests in Egypt grew 130 percent in Q3 2019 compared to Q3 2018.

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Spending Trends Mobile Advertising Classified Ads 56

Hubspot

APRIL 9, 2018

We want your business’s Instagram posts to receive optimal engagement, so we’ve put together an ultimate guide for using Instagram hashtags in 2018. Think of it this way: #dogs is more popular, but it has a wide demographic. Click on a top trending photo for that hashtag. Why Hashtags Are Important. Scroll through related terms.

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Hubspot Advertising Funnels Correlation Budget Programs 101

Navigate the Channel

FEBRUARY 13, 2018

2018 is here and your competition is gearing up for a new generation of business. Business continues to find its way into the mobile space–this is a trend that you can count on in 2018. Rich content will be king in 2018. The best of them also keep their own demographic and psychographic stats. Thought Leadership.

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Planning Marketing Plans Advertising Agencies Thought Leadership 50

Content Standard

FEBRUARY 8, 2018

The ROI opportunities created by automation are why it ranks among the top marketing trends of 2018. This is why contextual marketing is one of the biggest marketing trends of 2018: It combines the next-level insights of artificial intelligence to personalize content within the context of a user’s known activity.

Marketing Automation Services 67

Marketing Automation Services Marketing AI Marketing Automation Enterprise Management 67

Navigate the Channel

DECEMBER 21, 2017

Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. In just the last few years, millennials have been part of a major shift in the B2B researcher demographic.

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Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

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Planning Studies B2B Marketing Trends 58

Litmus

NOVEMBER 7, 2018

This 27-page report explores each of these findings and much more, with over 20 charts providing data-based evidence of current analytics practices and trends. For a breakdown of the demographics of our respondents, check out A Snapshot of the Email Professional.

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Analytics Peer-to-peer Deliverability Brand Identity 56

Martech

DECEMBER 7, 2022

and up 3% from 26% in 2018, the first year the ANA conducted the survey. . This trend is reversed for Asians who make up 9.8% The report notes that while more effort is needed to increase diversity, what we’re seeing now is a reflection of demographic changes and current diversity initiatives. Some 29.1% That’s up 1.9%

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Positioning Customer Surveys Paid Search Agency Acquisitions 102

Bluetext

JUNE 26, 2018

We’re now halfway through the year and it’s time to check in on some of the top digital marketing trends that we’re seeing for the second half of 2018. As the march of demographics moves on, a larger percentage of the workforce will be relying on their mobile screens for their first interaction with a brand.

Paid Search Agency 20

Paid Search Agency Trends Advertising Agencies Mobile Marketing 20

EMagine B2B Blog

APRIL 30, 2018

So how can you build website trust in 2018? This lets your audience see you’re keeping up with the latest marketing trends. Create a blog where you can publish periodic and relevant content geared towards your target demographic establishing you as a thought leader in the industry while building brand recognition.

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Marketing Websites Privacy Policies Ad Building Copyright 45

QuanticMind

JANUARY 3, 2019

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. But there were also some surprises in 2018 — like the fact that Amazon is emerging as a serious contender to the Google-Facebook duopoly in the digital ad space. billion in ad revenues in 2018 — firmly placing it in the No.

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SEM Paid Search Agency Privacy Privacy Policies 40

SalesIntel

DECEMBER 6, 2023

Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions. It is important to understand your requirements, which tools your competitors are using, and what’s trending when it comes to sales tools. Customer relationship management is simple to use.

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Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Hubspot

MARCH 18, 2020

We'll cover podcasting's biggest marketing opportunities, where podcasting is headed, and the demographics who tune in the most. In 2018, 17% of marketers were actively planning to add podcasting to their strategy. In 2018, there were more than 750,000 active podcasts. Podcast Demographics. Podcasts and Advertising.

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Stats Advertisements Advertising Cost Per Thousand 89

Hubspot

NOVEMBER 26, 2019

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. Wondering if this was just a fluke or a viral trend that will simmer down? Demographics. Here's a breakdown of TikTok's major demographic stats. In 2018, TikTok made $3.5

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Stats Viral Marketing Startups Transparency 101

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For instance, IT professionals may appreciate videos on the latest tech trends or cybersecurity tips. Audience Demographics: Evaluate where your target audience spends their time.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Martech

APRIL 1, 2022

That’s double its 2018 value.”. And while cord-cutters trend younger, AVOD has reached mainstream and is a mainstay across nearly every viewer demographic.”. Advanced targeting. The post Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options appeared first on MarTech.

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Paid Search Agency Advertising Agencies Advertisements Advertising 109

B2B Marketing Insights - WE

APRIL 24, 2018

So here are 7 digital marketing improvements for manufacturers to follow in 2018. The buyer persona is made up of things like demographic information, behavior patterns, buying motivators, and goals. A great place to start for gathering quantitative (demographic) information is your web analytics tool.

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Planning Marketing Analytics Tools Buyer Personas Lead Ranking 40

Zoominfo

FEBRUARY 7, 2023

See if you can identify trends that suggest certain practices, pitches, and questions that create better sales motions. Use those trends to tweak your future training programs. Productivity Research shows that sales reps spend only 28% of their week selling, down from 34% in 2018.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

BenchmarkONE

NOVEMBER 8, 2020

While this evolution is normal, keeping up with all the economic changes, advancement in technology, and modern workplace trends can be challenging. This article aims to lay out insights on upcoming workplace trends for 2021 and provide actionable advice that helps business leaders refine their internal strategy. Key Takeaways.

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Work Management Terms and Conditions Skype Demographics 73

Heinz Marketing

MARCH 17, 2023

However, there are so many podcasts out there (over 2 million – a quadruple increase from 2018), and I’m awful at making decisions; the number of options are overwhelming, and to be honest, at first it made me freeze up from having too many choices. Podcast Demographics: Who, Where, How?

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Hubspot

APRIL 21, 2020

The growing trend of using mobile messaging apps for marketing makes sense. By Q1 of 2018, 60 billion messages were being sent through the platform each day. In 2018, WhatsApp grew its U.K. In 2018, just over 149 million people had at least one mobile messaging app on their smartphone. WhatsApp ). WhatsApp ). eMarketer ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Sprout Social

OCTOBER 17, 2022

Reviewing customer conversations and trending topics can help you pinpoint opportunities for your brand. By paying attention to social listening trends , you can figure out what is capturing your audience’s attention. For example, if there’s a trend that your audience loves, it’s probably a good indication to hop on the wave.

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Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. In fact, a 2018 survey revealed that 62% of people were more interested in a product after learning about it in a Facebook Story. It's estimated that 2 million businesses were advertising on the platform in 2018. Paid Promotion.

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seo.co

OCTOBER 4, 2022

It was released in September of 2018 and by January 2019 it had been downloaded more than 10 million times. This is perfect for brands that are looking to target a younger audience and sales can increase exponentially when marketing on TikTok due to this demographic’s increased spending power.

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Circle Studio

DECEMBER 28, 2017

7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. So what trends will likely have the biggest impact on firms in the year ahead? So what trends will likely have the biggest impact on firms in the year ahead?

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Thought Leadership Demand Generation Agencies 107

Parse.ly

NOVEMBER 14, 2018

SmartNews is an app that aggregates and serves “impartial, trending and trustworthy” news through machine learning algorithms. We’ve written about trends in non-search Google referrers before, including non-search AMP traffic and Google Quick Search Box , but this was a whole other domain. SmartNews revs up traffic. Given that U.S.

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Aggregators Traffic Domain Emarketing 53

Martech Advisor

DECEMBER 12, 2019

Given this promising trend, it’s imperative that brands young and established brush up on D2C marketing strategies to strengthen their relationships with customers. Learn More: D2C CX Trends from CES’19 + CDP Industry Trends Alert! Find (or create) your own customer demographic, like UpWest.

Marketing & Strategy 89

Marketing & Strategy Marketing Strategy Paid Search Agency Advertising Agencies 89

Hubspot

JUNE 23, 2021

Facebook Analytics launched in 2018 as a free alternative to platforms like Google Analytics (GA). Facebook Analytics could also give brands a look at your Facebook page’s details and audience demographics to help brands better inform their strategies. Why Facebook is Sunsetting Analytics. Image Source.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Martech Advisor

SEPTEMBER 25, 2019

What are the latest adtech trends, and what’s next for mobile advertisers in an app-centric world? While "mobile-first" is among the most important trends in the past decade, a "mobile-only" mindset is emerging for marketers and consumers alike. Gaming apps can reach a wide variety of demographics. Another major reason?

Mobile Advertising 88

Mobile Advertising Advertising Agencies Advertisements Advertising 88

illumin

FEBRUARY 6, 2019

In 2018, U.S. Although men spend nearly double on gift giving for V-day, search trends show some discrepancies with gender. According to Google Trends data , searches for “gifts for boyfriend” outnumbers “gifts for girlfriend”, and on the flipside “gift for wife” significantly outnumbers “gift for husband”. billion seen in 2016.

Marketing & Strategy 58

Marketing & Strategy Demographics Comparison Planning 58

BenchmarkONE

FEBRUARY 10, 2022

Sometimes that means focusing your budget on a new trend or platform that’s ideal for reaching your core audience — other times; it means opting out of things that aren’t a good fit for your brand. TikTok has more than one billion active users , plus a global user base that has increased by more than 1000% since 2018.

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Small Business Marketing Allocation Business Opt-out 65