SnapApp

APRIL 2, 2019

B2B demand generation marketing is evolving. It’s not enough to generate leads or even marketing-qualified leads anymore. Their marketing efforts are now expected to generate real and quantifiable business. Their marketing efforts are now expected to generate real and quantifiable business.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. Unfortunately, the trend for many firms when it comes to marketing technology seems to be: “buy now, and figure it out later.” DGR) What do you see as the biggest trends in marketing automation in 2018? (HS)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

B2B Marketing Directions

NOVEMBER 18, 2018

Account-based marketing was one of the most significant trends in B2B marketing in 2018. ABM was also addressed in several research studies during 2018, and with less than two months remaining in the year, I think it's appropriate to look at where ABM stands, as revealed by the 2018 research findings.

Account Based Marketing 40

Account Based Marketing B2B Thought Leadership ABM Demand Generation Agencies 40

The Point

JANUARY 17, 2019

In their “ State of Sales Development: 2018 Report , ” the authors deliver 43 pages of benchmarks and trends that illustrate how today’s leading companies are succeeding in sales development. It’s also why the data contained in a new report from Insidesales.com is so compelling. Spoken as someone that never answers his phone, ever.).

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

Martech Advisor

FEBRUARY 17, 2020

The marketing industry is well-positioned to continue its trend of rapid transformation into the 2020s. And in 2018, Colgate-Palmolive invested in Hubble, an online contact lens subscription service. Industry-wide, we’ve seen a trend toward personalization powered by data. The reverse is happening as well.

Trends 89

Trends Paid Search Agency Privacy Work Management 89

Marketing Insider Group

SEPTEMBER 16, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. It identified “LinkedIn Stories” as an important search trend for us in marketing. Tease Upcoming Products .

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

KoMarketing Associates

JANUARY 10, 2018

The “2017 Trends in Industrial Marketing: How Manufacturers are Marketing Today” from IEEE GlobalSpec recently took a look at which objectives marketing executives in the manufacturing industry focused on last year. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

Only B2B

FEBRUARY 28, 2018

3 Demand Generation Trends in 2018. But, is it possible without a well-thought-of demand generation strategy ? It won’t be possible without driving demand in the first place. With this in mind, we are discussing 3 demand generation trends that can help you boost lead generation this year.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

SnapApp

JULY 31, 2018

Email is still the king of marketing ROI, but it’s also changing as automation and targeting become more important. To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Influencer marketing has been huge in 2018.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

Email is still the king of marketing ROI, but it’s also changing as automation and targeting become more important. To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Influencer marketing has been huge in 2018.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

Zoominfo

MAY 9, 2021

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. Not All Web Traffic is High Quality.

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The 2018 annual report contains data gleaned from more than 6,200 marketing and sales professionals surveyed to uncover what marketing strategies and tactics they are using.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Zoominfo

MAY 9, 2021

Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend.

Zoominfo 130

Zoominfo Ideal Customer Profiles High Quality Lead Marketing & Strategy 130

Valasys

APRIL 26, 2019

A leading B2B marketing services company, Activate Marketing Services, has unveiled a new product that promises its B2B marketing customers a faster pipeline for the purpose of generating leads from their account lists after which retargeting those potential buyers with display ads that are of high relevance. About Activate.

Activities 49

Activities Account Based Marketing ABM Demand Generation 49

The Mx Group

DECEMBER 5, 2017

CHICAGO (December 5, 2017) — The Mx Group, a digital and demand generation agency , has been named as one of the top marketing agencies in the U.S. for 2018 by Chief Marketer, a leading publication focused on the performance of Fortune 1000 marketers. About The Mx Group. To do this, we integrate a broad set of services.

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Paid Search Agency Advertising Agencies 48

Adobe Experience Cloud Blog

JANUARY 11, 2018

For proof, just take a look at Marketo’s 2018 Predictions , and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology. Account-Based Marketing Technology. Marketing is going through a technology revolution. Bold statement, right? Personalization Technologies.

Marketing AI 134

Marketing AI Account Based Marketing ABM Cross-Selling 134

Engagio

JULY 18, 2018

In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. We recently released the results in our ABM Outlook Survey 2018 report. This is an inside look at the state of Account Based Marketing. How organizations are structuring their teams to support ABM.

Account Based Marketing 78

Account Based Marketing Budget Programs Planning ABM 78

Smashmouth Marketing

MARCH 14, 2020

Use this extended team to target those ICPs and existing customer/prospect lists to attend the event(s). Depending on the specifications of the target audience, market, title, persona, and in the case of HQLs, the questions to answer, leads can range from $40-$50 per MQL and $80-$100 per HQL.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. It ‘s also offering six content themes, seven keynote speakers and an all-around great networking opportunity: Ignite 2018 evening.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Marsden Marketing

SEPTEMBER 14, 2017

Inbound marketing, MQL, SQL, demand generation, ABM, and ROI – the list goes on. There is more to identifying important trends than acronyms. Your end goals and your strategy need to set the stage and drive your 2018 planning.

Lead Ranking 76

Lead Ranking Marketing Qualified Leads Planning MQL 76

Only B2B

MARCH 15, 2018

15+ Demand Generation Statistics that Every Business Should Know. Demand generation is important for every business. When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. See Also: 3 Demand Generation Trends in 2018.

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

Top Rank Marketing

AUGUST 30, 2023

With GenAI and other technologies, it’s important to stay on top of the trends, learn from the professionals, and know what technology to use and how to best use it. Michelle Blondin has taken a new position as Director, Demand Generation, at Zoominfo. Also, always be kind.” My favorite part about onboarding at a new company?

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019. Matt Heinz , President, Heinz Marketing.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Circle Studio

DECEMBER 28, 2017

7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. So what trends will likely have the biggest impact on firms in the year ahead? So what trends will likely have the biggest impact on firms in the year ahead?

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Martech

SEPTEMBER 13, 2021

That was the dilemma faced by Ellie von Reyn, Conductor’s Director of Demand Generation. Whether you call it “labor market fluidity” or “job hopping,” the trend is clear — people change jobs more frequently now than in the past. The number of vendors in the sales intelligence category has almost doubled (to 108) since 2018.

Enterprise Management 104

Enterprise Management Work Management Contacts Marketing Management 104

SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Blogs to Study.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . The Top 10 B2B Marketing Metrics to Measure in 2018. . Pipeline Trend by Month. As the old saying goes, “if you measure it, you can manage it”.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. 2018 Content Marketer of the Year finalist Evan Parker shared some insights into how NASCAR keeps its fans’ interest with content. 66% of U.S. 66% of U.S.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Heinz Marketing

MARCH 17, 2023

However, there are so many podcasts out there (over 2 million – a quadruple increase from 2018), and I’m awful at making decisions; the number of options are overwhelming, and to be honest, at first it made me freeze up from having too many choices. You’ll want to consider these options for your own ICP or additional personas.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Content4Demand

JUNE 13, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Tech Trends. Mary Meeker’s Most Important Trends on the Internet. Recode published all 333 slides and pulled some of the most interesting trends to highlight. in 2018, mostly on Google and Facebook.

Content 62

Content Internet Marketing Ad Exchange Demand Generation Agencies 62

SnapApp

JULY 10, 2018

Running an effective demand generation campaign means you need to stay current with changes in the industry. And while this may seem simple enough, keeping up with industry trends entails keeping a finger on the pulse of marketing at all times to know what’s working and what’s not. Demand Gen Blogs to Study.

Training 48

Training Demand Demand Generation Agencies Planning 48

The Mx Group

SEPTEMBER 11, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, 89% of the most successful marketers work at organizations that are extremely / very committed to content marketing, and 92% of successful marketers agree that the organization they work for is focused on building audiences. (

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

The Mx Group

JULY 3, 2018

CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. For more information about The Mx Group’s digital and demand generation solutions, visit TheMxGroup.com. About The Mx Group.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

Salesforce Marketing Cloud

AUGUST 24, 2022

Those are the questions that entrepreneurs Kraig Swensrud and Sean Whiteley set out to solve when they founded Qualified, a pipeline generation platform. Founded in 2018, the dynamic duo have since grown Qualified into a rapidly expanding business. Is there a seamless handoff that keeps users engaged? Their goal?

Startups 52

Startups Advertising Agencies Business High Quality Lead 52

KoMarketing Associates

APRIL 10, 2018

This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. In order to send emails that your target B2B audience actually wants to open, consider the following five formats. Screenshot taken by author in April 2018.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. SEO: How to Rank in 2018. One option is to use Google Trends , a free tool, to see how keywords rank and compare. It’s what makes SEO tick.

SEO 113

SEO Marketing & Strategy Marketing Strategy Content Marketing 113