Influitive

JUNE 7, 2018

Last month, a stampede of over 3000 sales, marketing, and customer success pros took over the Mandalay Bay in Las Vegas for the SiriusDecisions Summit. They came ready to learn the latest insights from industry leaders about how their peers are driving business growth. But one announcement stirred up more buzz than anything else at.

Peer-to-peer 172

Peer-to-peer Buzz Business Marketing 172

PureB2B

MAY 30, 2022

Leadiro Earns Lead Intelligence “High Performer” Recognition in Fall 2018 G2 Crowd Awards. G2 Crowd users recently recognized Leadiro as one of the top lead intelligence platforms for fall 2018. The award mirrors Leadiro’s high user rating on G2 Crowd, the world’s top website for peer-to-peer business solution reviews. “

Peer-to-peer 62

Peer-to-peer Leads Lead Marketing Qualified Leads 62

Customer Experience Matrix

DECEMBER 13, 2020

Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. I’ll share some of those below. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

KoMarketing Associates

DECEMBER 5, 2018

Demand Gen recently conducted the “2018 B2B Buyers Survey” and found that the first one-to-three months of the buying process are critical to getting customers’ attention. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers turn to an average of 4.9

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

Navigate the Channel

DECEMBER 14, 2017

Here are some key content marketing trends to focus on for 2018: 1. Relevant, original content will continue to occupy the top spot in the digital marketing toolbox for 2018. Relevant, original content will continue to occupy the top spot in the digital marketing toolbox for 2018. Content marketing is here to stay.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Adobe Experience Cloud Blog

JULY 24, 2018

Imagine living in a world where a significant portion of your marketing efforts was driven by your customers. It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result. So how do you bridge the gap from customer to advocate?

Peer-to-peer 107

Peer-to-peer Ad Building Word of Mouth Tips 107

KoMarketing Associates

MAY 8, 2018

Marketers are constantly working to deliver memorable experiences to their customers and prospects, but how do the demands of tech buyers differ from the rest? To tap into what the average tech customer looks for from B2B marketers, Spiceworks recently surveyed 674 tech buyers from organizations across North America and Europe.

Customer Surveys 120

Customer Surveys Peer-to-peer Brand Identity Branding 120

DivvyHQ

SEPTEMBER 5, 2018

Sure, we might be competing — for attention share, search rankings, even customers — but ultimately, we all benefit when our discipline as a whole advances. Sure, we might be competing — for attention share, search rankings, even customers — but ultimately, we all benefit when our discipline as a whole advances.

Planning 42

Planning Peer-to-peer Content Barriers 42

Metadata

OCTOBER 1, 2018

This week we’ve landed on the East Coast for MarTech 2018. Most of all, we’re excited to talk to our MarTech peers about the death of A/B testing. Additionally, Gil (our CEO) and Peter (ABM Practitioner @ Tipalti) will present a powerful customer use case on Wednesday, Oct. 3 at 9 a.m. Are you attending MarTech?

Marketing AI 61

Marketing AI Account Based Marketing Peer-to-peer Demand Generation 61

KoMarketing Associates

NOVEMBER 30, 2017

Innovid recently released a new report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?” Most respondents (41 percent) said that they are on par with their peers in regards to how customer data is being used to make video assets as effective as possible. Video Content Yields ROI for Marketers in 2017.

Peer-to-peer 139

Peer-to-peer Video Marketing Customer Surveys Paid Search Agency 139

Launch Marketing

MAY 8, 2018

With over 6,800 marketing technology solutions available to B2B marketers in 2018 (a 27% increase from last year!), Leverage your customer’s voice in your content strategy. Another key B2B marketing takeaway was on the power of leveraging content produced by your customers (i.e. Content management system (CMS) based website.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

Hinge Marketing

AUGUST 16, 2017

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. What to expect in 2018. Buyers will rely more than ever on online tools. Recruiting won’t get any easier.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Litmus

DECEMBER 6, 2018

Litmus Live 2018 wrapped about a month ago, but the ideas and talks are still swirling around our heads. White (@chadswhite) August 21, 2018. White (@chadswhite) August 21, 2018. On the other hand, feedback from customers are green field, potentially sending you in a direction you hadn’t imagined. But, pick we did.

Enterprise Management 60

Enterprise Management Peer-to-peer Conference Work Management 60

Sprout Social

FEBRUARY 22, 2022

Customer reviews are one of the most influential sources on purchasing decisions. Customer reviews are one of the most influential sources on purchasing decisions. All it takes is one click to kickstart a relationship between a consumer and your brand. There’s no time like the present to reach consumers through social media.

Peer-to-peer 108

Peer-to-peer Top of Funnel Paid Social Agency Tips 108

Zoominfo

APRIL 26, 2018

92% of all customer interactions happen over the phone ( source ). More than half of all sales reps rely on their peers to get tips for improving. In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. But, sadly, this isn’t often the case.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Vision Edge Marketing

MAY 18, 2021

In fact, according to a Deloitte 2019 study, these organizations are twice as likely to exceed business goals compared to peers.). Logic and math are two essential accountability skills. Both are integral to performance management for every part of your organization. Solving the puzzle requires a form of logic known as deductive reasoning.

Peer-to-peer 142

Peer-to-peer Analysis Case Studies Validation 142

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Sprout Social

SEPTEMBER 5, 2018

With school back in session and fall around the bend, take this time to fill your calendar with opportunities to continue learning, connect with your peers and expand your skill set. This chat is a good fit for anyone who needs help harnessing and using customer testimonials to connect with their audience.

Peer-to-peer 46

Peer-to-peer Transparency Case Study Case Studies 46

Hubspot

DECEMBER 26, 2017

SDR/BDR Skills for 2018. Highly customized outreach. We’re about to turn the corner into 2018. In time, you should be able to whip up customized videos like they’re emails. (Of 2) Highly customized outreach. Video prospecting. Active listening. Great voicemails. Resilience and Coachability. It no longer works well.

Marketing Automation Services 99

Marketing Automation Services Allocation Work Management Peer-to-peer 99

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. The customer experience continues to be top of mind for marketers. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Forrester).

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Biznology

FEBRUARY 25, 2019

According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%). To protect your existing customers: Competition is tough, and you don’t want your customers to go to your competitors.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Hinge Marketing

APRIL 11, 2018

With the recent release of our consulting services edition of the 2018 High Growth Study comes a new set of data on high-growth firms in the industry. Today, I want to focus on just one aspect of this study: how consulting marketing priorities for 2018 differ between high-growth firms and their no-growth peers.

Consulting 48

Consulting Marketing AI Planning Marketing Management 48

Televerde

JULY 9, 2021

It’s no secret that sustainability and social consciousness are becoming increasingly important to businesses, customers, and investors. Microsoft has taken the lead in addressing climate change by becoming the first company among its peers to commit to being carbon negative by 2030.

Lead Ranking 52

Lead Ranking Lead Scoring Peer-to-peer Examples 52

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. It enables a real 360-degree view of the customer across first-, second- and third-party data. And so many choices out there.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Engagio

JUNE 27, 2018

This list includes some of our most popular posts as well as most recommended posts from our peers. This list includes some of our most popular posts as well as most recommended posts from our peers. ABM has the potential to impact every stage of your business, not just new customer acquisition. Scott Vaughn, Integrate.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Peer-to-peer 54

Tomorrow People

OCTOBER 3, 2017

How to stand out in 2018 and beyond. To have any impact now, in 2018, and beyond, you must build meaningful competitive advantage with meaningful content — and that means not doing just better content marketing, but different content marketing. You need to understand your ideal customer for each piece of content. Remember 2010?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Martech Advisor

FEBRUARY 10, 2020

“B2B customer experience (CX) is defined as the overall experience of a customer with a B2B company or brand, across all points of interactions - before, during or after purchase.” This article unveils the top 5 B2B customer experience (CX) best practices for 2020. Top 5 B2B Customer Experience (CX) Best Practices.

Practices 57

Practices Work Management B2B Best Practices 57

Salesforce Marketing Cloud

SEPTEMBER 11, 2022

The Salesforce Associate certification is an entry-level credential designed for Trailblazers who are new to Salesforce (0-6 months of Salesforce experience) and who are invested in understanding and using the Salesforce Customer 360 Platform. A new cert option for beginner Trailblazers What is a Salesforce Certified Associate? GET CERTIFIED.

Peer-to-peer 98

Peer-to-peer Validation CRM Studies 98

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. By choosing to work with partners committed to privacy regulations we can drive a more customer-focused, transparent and trustworthy advertising ecosystem.” 45% are unsure about how companies use their data.

Privacy 99

Privacy Loyalty Work Management CPO 99

Metadata

OCTOBER 1, 2018

This week we’ve landed on the East Coast for MarTech 2018. Most of all, we’re excited to talk to our MarTech peers about the death of A/B testing. Additionally, Gil (our CEO) and Peter (ABM Practitioner @ Tipalti) will present a powerful customer use case on Wednesday, Oct. 3 at 9 a.m. Are you attending MarTech?

Marketing AI 40

Marketing AI Account Based Marketing Peer-to-peer ABM 40

The ROI Guy

JANUARY 25, 2018

Here are a dozen ways the Discovery Tool helps us every day to improve needs analysis and alignment: 1) The Discovery Tool helped us codify common questions we really need to know for each of our customers. Proper discovery is vital to winning deals. Think mini-diagnostic assessment.

Peer-to-peer 45

Peer-to-peer Correlation Comparison Advertising Benchmark 45

Heinz Marketing

MARCH 13, 2019

How do my peers make buying decisions?”. The role of the marketing leader is evolving, expanding to focus on more strategic purchase decisions spanning the entire customer lifecycle. Which brings us back to the question at hand, “How do my peers make buying decisions?” By Joshua Baez , Engagement Manager at Heinz Marketing.

Peer-to-peer 65

Peer-to-peer Work Management Research Marketing Management 65

BenchmarkONE

JULY 23, 2020

User-generated content (or UGC) is taking off, with customers turning into advocates for brands for the benefit of both businesses and consumers. User-generated content (or UGC) is taking off, with customers turning into advocates for brands for the benefit of both businesses and consumers. Social media never seems to sit still.

Social Media 72

Social Media Trends Peer-to-peer Media 72

Webbiquity

APRIL 10, 2018

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). LinkedIn Pulse ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Sprout Social

APRIL 16, 2020

Social media managers find themselves on the receiving end of everything from customer complaints to racist and sexist comments to straight-up death threats. The immediacy of social platforms makes it easier than ever for brands to connect with their followers, whether it’s to answer a customer question or to engage in witty banter.

Work Management 145

Work Management Social Media Marketing Management Peer-to-peer 145

Madison Logic

AUGUST 15, 2022

Making this list is a testament to our amazing customers, partners, and, most importantly our team’s dedication to accelerating our continued success.”. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. Methodology.

Account Based Marketing 52

Account Based Marketing Multi-Channel Paid Search Agency Peer-to-peer 52