Personalizing the Customer Experience is a Marketing Focus for 2018
JUNE 13, 2018
Many marketers are already personalizing the customer experience, but new research indicates that there is more of a need for them to go above and beyond using simple phrasing, such as “you” and “your.”. Widen recently conducted the “2018 Connectivity Report” to assess how marketers are enhancing customer relationships through personalization. Previous research suggests that marketers have already made it a top priority to personalize the customer experience.