Personalizing the Customer Experience is a Marketing Focus for 2018

KoMarketing Associates

Many marketers are already personalizing the customer experience, but new research indicates that there is more of a need for them to go above and beyond using simple phrasing, such as “you” and “your.”. Widen recently conducted the “2018 Connectivity Report” to assess how marketers are enhancing customer relationships through personalization. Previous research suggests that marketers have already made it a top priority to personalize the customer experience.

[Updated 2018] Ultimate Small Business Marketing Guide


So the traffic which you own consists of your subscribers or customers. Once they have become your subscriber you want them to convert into a lead and then to a qualified lead eventually converting into a customer. Your current customers trust you. Subscriber to Customer.

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Advocamp Field Day 2018 Recap


On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer engagement, experience, and advocacy event of the year. Aside from getting inspired by world class speakers and fellow customer advocacy professionals, campers also enjoyed some trail mix and had some run-ins with a.

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Why Less Is More for Customer Experience in 2018

Marketing Insider Group

CMOs and marketing managers today have tough choices to make when it comes to deciding which tools to use to improve customer experience. In 2018, there are an unprecedented number of techniques to take advantage of, from augmented reality mobile apps, to mind blowing experiential marketing with tools like 3D projection mapping and even a […]. The post Why Less Is More for Customer Experience in 2018 appeared first on Marketing Insider Group.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products.

3 Digital Trends Driving Improved Customer Experience in 2018

Modern Marketing

Customer Experience (CX) is not just a buzz word. In this complex ecosystem, CX is becoming crucial for companies in order to differentiate themselves, improve customer satisfaction, foster loyalty, reduce churn and ultimately increase revenue.

What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs

Marketing Insider Group

As we approach the end of 2018, marketers owe it to themselves and their customers […]. The post What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs appeared first on Marketing Insider Group.

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How Can Marketers Achieve Personalization in 2018?

Modern Marketing

However, any savvy marketer will agree that, in the age of the hyper-connected consumer, delivering a personalized experience is the key to bridging the gap that is growing between a customer’s expectations and the customer experience reality that brands can deliver. Customer Experienc

Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. René Power – Smile for the camera – Using video to deliver kickass B2B customer service! Attract new customers. Customers conduct a referendum on your brand everyday.

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Digital marketing tips for start-ups in 2018


Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion. Instead, make it a point to find and share information that your customers want and need to see.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. August 7 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018


Our B2B customers expect personalization, and that means Account-Based Marketing (ABM). At this session, Gartner is saying that they found NO correlation between customer satisfaction and business growth , when they studied the growth drivers of their own existing customers.

Customer Experience Trends 2018 – Part 4


In this last article of our top customer experience (CX) trends and best practices for 2018, we’ll finish our observation of the processes that CX leaders plan to focus on to achieve their goals. Using AI to manage all customer conversations is a very big leap.

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

Don’t underestimate the power of your own customer’s voice. Make it easy for customers to share your content on social media. Take any particularly positive experiences and share them yourself through case studies and customer testimonials.

Google Ads: The Definitive Guide (2018 Update)


So if you’re looking to improve your advertising game for 2018 and beyond, you’ll love this guide. Chapter 1: How a “Bare-Bones Google Ad” Can Get You More Customers. There are multiple types of Google Ads that you can make use of to get in front of your customers.

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Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

Now that you've figured out how to connect your products and devices to the cloud, how do you prove that your investment will pay off? Discover the power of Smart CRM, and find out how companies are leveraging the best ideas from Software as a Service to provide Customer Experience as a Service.

Want More Customers? Solve Their Problems

Marketing Insider Group

The post Want More Customers? Content Marketing customer experiencePeople go online or search through print magazines to solve problems. Even if they’re perusing Pinterest for recipes or Facebook for the latest gossip on the new neighbor, they have an “itch” to scratch.

2018 Wrapped: Choozle edition


Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. 99% customer satisfaction.

Business video trends worth noting in 2018


There are plenty of options for turning static longform videos like webinars into navigable videos customers will appreciate. There doesn’t appear to be much correlation between a company’s size and its commitment to engaging customers with video.

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10 promotional product trends from the PPAI Expo 2018


If you want a customer to wear your branded clothing merchandise, making it comfortable is a great way to bridge any barriers that might have stood in the way. The post 10 promotional product trends from the PPAI Expo 2018 appeared first on Biznology.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. February 15, 2018 11 AM PST, 2 PM EST, 7 PM GMT

Day One from Oracle Modern Customer Experience 2018

Modern Marketing

Modern Customer Experience 2018 is officially underway in the great city of Chicago, home to the Cubs, deep-dish pizza and chilling winds sweeping across the Great Lakes (even in April!). Starting with Head of CX Evangelism, Des Cahill’s keynote speech, which brought us a refreshingly candid take on the challenges marketers face, “We’re on a quest to break through the customer experience wall,” highlighting potential obstacles as chances for innovation.

Here are the 2018 Markie Award Finalists

Modern Marketing

We are excited to announce the Markie Award finalists for 2018 ! We were pleased to invite Oracle Commerce customers to submit for a Markie Award and they proved that great marketing can be done with Oracle Commerce products, too! Best Overall Customer Experience.

Flip the Funnel: How To Use Micro-Influencers in 2018


As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. This higher engagement is extremely valuable across social media, especially if you want to convert a lead into a buying customer.

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Congratulations to the 2018 Markie Award Winners!

Modern Marketing

Last week at Modern Customer Experience, we celebrated our 12th Annual Markie Awards. And now…congratulations to our 2018 Markie Award winners: Account Based Marketing Team of the Year. Best Overall Customer Experience. Every company says they are customer focused.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

Report: 7 out of 10 Customers Want Marketers to Personalize Content for Them

KoMarketing Associates

More importantly, customers appear to be willing to provide more information to receive personalized marketing content. To receive more personalized content, 80 percent of customers report a willingness to share product category preferences with brands.

3 Mega-Trends from Litmus Live 2018


The talks at Litmus Live 2018 ran the gamut. — Taxi for Email (@TaxiforEmail) August 21, 2018. — tvjames (@tvjames) November 9, 2018. — Leonie Jonker (@LeonieOnline) August 21, 2018. — Kelly Whelan (@kellsbells374) September 19, 2018.

The Definitive Guide to Web Push Notifications (Updated 2018)


As of Sep 2018, it only works for Chrome on Android. Also, you can decide what type of subscription prompt do you want to display - Native & Custom. Custom - Double step process. The custom prompt comes with a different set of strengths and weaknesses.

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One-Third of Marketers Increased their Content Marketing Spend in 2018

KoMarketing Associates

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers.

How Content Drives the Customer Journey

Marketing Insider Group

In today’s always-on world, content drives the customer journey. Unfortunately, given the importance of content for SEO, we often overlook the role content plays in not only creating awareness but driving customers from awareness to conversion.

When segmenting customers, don’t forget your silent majority

Modern Marketing

To me it speaks of respect for time and for dimensions of life and I think that the phrase can apply in the context of businesses and their symbiotic relationships with customers. The challenge is in slowing that tide, to do what it takes to keep customers alive. Customer Experience

5 Expert Tips to Refine Your Content Marketing Strategy for 2018

Marketing Insider Group

Are you wondering how you are going to weave all the essential elements of a stellar content marketing strategy for 2018 together to blow your metric marketing goals out of the water and make your customers forget your competition even exists? The post 5 Expert Tips to Refine Your Content Marketing Strategy for 2018 appeared first on Marketing Insider Group. Interactive video. Unforgettable live events. Micro-influencers who can pack a trust-building punch.

5 Takeaways from SearchLove Boston 2018

KoMarketing Associates

Last week, several KoMarketers had the opportunity to attend SearchLove 2018 in our lovely city of Boston. There were so many of us, we barely fit all fit in the photobooth frame; see exhibit A: A post shared by KoMarketing (@komarketing) on Jun 7, 2018 at 10:56am PDT. Anastasia Warren (@anastasiafwa) June 7, 2018. Ruth Burr Reedy (@ruthburr) June 7, 2018. Kelly (@_KellyDubs) June 7, 2018. Phoebe Fasulo (@Fassooo) June 7, 2018.

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B2B Content Marketing 2018: A Year in Review

KoMarketing Associates

As we head into the end of 2018, I thought I’d take a look back at some key content marketing trends and data points and address what we can do better in 2019. This stat actually came out of a 2016 study but it has popped up in a number of 2018 pieces that show similar data.

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How To Avoid The Dysfunctional Customer Journey

Marketing Insider Group

In their sloppy attempts to attract and convert customers, firms are unintentionally creating a dysfunctional customer journey. The post How To Avoid The Dysfunctional Customer Journey appeared first on Marketing Insider Group.

Concentrating on customer experience


Customer experience’ refers to putting the customer and their needs at the center of everything a company does. Arguably, the most important element of the customer experience and therefore, of marketing, is the content that a company offers to its customers.

Events That Move Customers to Action

Marketing Insider Group

Events help you know your customers and potential customers face-to-face. The post Events That Move Customers to Action appeared first on Marketing Insider Group. Done well, they’ll move attendees to buy your products and services. ‘ Why Hold Events?

The Battle For Customers

Modern Marketing

It is about history, though—the history of business and how it tends to view customers. In other words, cover the complete lifecycle of a customer, providing them with the guidance they need to make the best decisions at each step of their journey. Who owns the customer?

The Only 3 Things B2B Marketers Need to Boost Content Marketing ROI in 2018

Marketing Insider Group

When you can optimize every dollar spent, your marketing strategy has the power to make a bigger impact, driving leads, sales and customer retention. The post The Only 3 Things B2B Marketers Need to Boost Content Marketing ROI in 2018 appeared first on Marketing Insider Group. One thing that will be on the CMO agenda every year is increasing return on investment.

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