Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Adobe Experience Cloud Blog

AUGUST 10, 2018

SEO: How to Rank in 2018. Moz recently published an article, the SEO Checklist: How to Rank in 2018 , which shared a list of insights that should help just about anyone to have a working understanding of the SEO game. Use the SERP, Young Skywalker. Fill the SERP gaps with quality content to help boost your rankings. #4.

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

Hubspot

SEPTEMBER 12, 2019

Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. This is about three million new organic views we didn't have at the beginning of 2018. HubSpot publishes (or republishes) approximately 260 blog posts every three months.

Hubspot 74

Hubspot Traffic SERP Template 74

Outbrain

OCTOBER 17, 2018

So, here are some key takeaways from SearchLove London, for those who couldn’t make it, and for those who were there but want to recap the most important bits: The two-tiered SERP: Ranking for the most competitive terms. Will Critchlow (@willcritchlow) October 15, 2018. distilled (@distilled) October 16, 2018. searchlove.

SERP 24

SERP eCommerce Conference SEO 24

Atomic Reach

MAY 14, 2019

PPC puts you at the top of the SERPS which is vital to have a thriving online business as 75 percent of users never get past the first page of the SERPs. 41% of all click-throughs in the SERPs go to the top 3 results. 72 percent of customers preferred method to find information on local stores is through an online search.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Kevin Indig

NOVEMBER 13, 2023

Shot : On November 1st, The Verge published 8,855 words about SEOs ruining the internet. All 3 players - SEOs, publishers and Google - have a role to play in the decay of the web. Most teams look only at search volume but not customer research anymore. From 2008 to 2018, US publisher revenue nosedived from $37.8b

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. The process was extremely creative, iterative, and collaborative.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. What content converts?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . The Top 10 B2B Marketing Metrics to Measure in 2018. . It will tell you how many leads were actually closed into paying customers.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

MAY 7, 2019

The top five Google searches in 2018 were “World Cup,” “Hurricane Florence,” “Mac Miller,” “Kate Spade,” and “Anthony Bourdain.” As of February 2018, 62.6% In 2018, Google Images accounted for 22.6% These changes reduce bounce rates and increase page rank on Google SERPs. source: Google ). source: Moz ). source: Moz ).

Statistics 98

Statistics Google Click Rate Adwords 98

Hubspot

AUGUST 7, 2018

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. There’s no avoiding it: internet marketing is critical for the success of your business in 2018.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

JULY 18, 2019

In other words, by building up the content on your site, optimizing for keywords on which to rank, publishing your NAP (name, address, and phone number), and more, Google is more likely to think your site is relevant and push your link higher up on a keyword's search results page. What is PPC? they spend on AdWords. Organic SEO is about 5.66

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

ClearVoice

OCTOBER 24, 2022

This changed in 2018 when OpenAI released the Generative Pre-trained Transformer (GPT). The algorithm determines what ranking factors will put content at the top of the search engine results pages (SERPs) and gauges what is published with a level of intelligence approaching that of a human. Only human writers can do that.

Marketing AI 75

Marketing AI Content Marketing Content Paid Search Agency 75

Brandpoint

MARCH 26, 2020

million more ads than 2018. Google reports that 71% of B2B buyers begin their customer journey with an unbranded search, so make sure when creating content that you’re keeping in mind SEO strategies to help you rank with the search engine results pages (SERPs).

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Valasys

MAY 13, 2020

However, having been rolled out in drastically unprecedented times, since the January 2020 update, Google’s May 2020 core update has already led to SERP volatility and influenced the impressions for many businesses. The experts at SEMrush quoted, “the May update is stronger and influencers more SERPs and positions.”

SERP 49

SERP Lead Ranking Lead Scoring Business 49

Online Marketing Institute

AUGUST 21, 2018

Some of strategies for promoting your blog include social media marketing, email marketing, search engine optimization (SEO), along with an arsenal of other weapons in your fight towards the top of SERPs. Once your guest post is published, you will begin to see traffic referred from the host’s site. But don’t leave that to chance.

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Hubspot

OCTOBER 17, 2018

It also helps you understand what your core customers and readers are most interested in learning about. Quora also allows you to publish photo headshots, reinforcing its commitment to real, human answers -- with a hint of networking potential for the employee answering the question. Answer Questions Around Your Industry.

Ad Exchange 76

Ad Exchange Lead Ranking Lead Scoring Work Management 76

Hubspot

OCTOBER 2, 2018

This is a search term that generated impressions of your site page on a Google SERP. You can choose from a variety of pre-set time periods or set a custom range. The total number of indexed pages on your site should typically go up over time as you: Publish new blog posts, create new landing pages, add additional site pages, etc.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Moz

AUGUST 7, 2019

January 2017–June 2018. I officially left Sales Hacker in August of 2018, when the company was acquired by Outreach.io. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. 2017 - Sept. Every B2B company is investing in content marketing right now. Organic Growth Highlights.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Vidyard

OCTOBER 27, 2019

to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs). Sign Up Free This post was originally published on December 3, 2018.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

SmartBug Media

NOVEMBER 6, 2018

The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online. Business blogging is a great way to connect with your customers by sharing relevant, timely information that they’re interested in. To create your buyer personas, start by interviewing a handful of current customers.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

SmartBug Media

NOVEMBER 11, 2019

Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers journey, starting with generating traffic, then converting visitors into leads, and eventually converting those leads into customers. You may even turn them into customers. Yet, lead generation remains a real challenge for most.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

DAGMAR Marketing

NOVEMBER 29, 2019

For a small business, it means making sure you are everywhere your customers are searching online. As stated in the report, “No click, or zero click searches are a search engine results page (SERP) that displays the answer to a user’s query at the top of a Google search result. The moving parts of LSM. How is this happening?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).

Paid Content 66

Paid Content PPC Organization SEO 66

Moz

JUNE 23, 2020

Do you need to publish research? 11:15am – Stream 2 – The Science of Seeking Your Customer. Francine Rodriguez, Manager of Customer Success, WordStream. Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. Can it be outsourced?

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

Do you need to publish research? 11:15am – Stream 2 – The Science of Seeking Your Customer. Francine Rodriguez, Manager of Customer Success, WordStream. Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. Can it be outsourced?

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. This helps your site find residency on more search engine results pages ( SERPs ). Simply put, content marketing has exploded in the past several years.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Hubspot

JANUARY 9, 2020

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. Rather than recommending mostly news and recently published content, Google says that Discover pulls in a mix of news and evergreen content, such as photos, videos, recipes, and how-tos. Think again.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

The Lead Agency

JUNE 10, 2019

However, local SEO can optimise all the locations that your business has to attract leads and customers in that location. 92% of searchers will pick businesses on the first page of local search results Ensuring your strategy is right, or at least better than your competitors’ strategy, is essential to your success on the SERPs.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Directive Agency

JULY 23, 2020

Editor’s note: This article was originally published in March 2018. Most B2B organizations have a complex sales funnel that requires marketing support throughout every stage, even after a prospect becomes a customer. It has been updated for relevancy and accuracy. Full-funnel insights to fuel your B2B advertising strategy.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. SERP Features in 2019: The Complete Guide. Final Thoughts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

seo.co

MARCH 2, 2021

Customer Experience: How responsive are you to the customer questions on social media, and how much time you take to answer? The number of customers who used a social platform to report their experience. According to 2018 statistics , 8% of over 6200 marketing professionals considered marketing leads to be of low-quality.

Planning 52

Planning Lead Scoring Lead Ranking Keywords 52

Strategic-IC

SEPTEMBER 27, 2018

Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. During INBOUND 2018, over 24,000 professionals descended on the Boston Convention Center to discuss the latest trends, developments and tactics in Inbound sales and marketing.

Top of Funnel 76

Top of Funnel SERP Hubspot Advertising Agencies 76

Hubspot

SEPTEMBER 11, 2018

It doesn’t take elements like different customer information needs into consideration. This is a process that search engines use to determine where to place a particular web page in SERPs. With high visibility, your domain is prominent in SERPs. Because, as Google admitted themselves – customer behavior has changed forever.

SEO 101

SEO Lead Ranking Lead Scoring Work Management 101

Single Grain

DECEMBER 30, 2019

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs. The search engine results pages (SERPs) are not the same as they used to be even a few years ago.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

Act-On

FEBRUARY 26, 2024

Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad inventory measures the total amount of advertising space or impressions a digital publisher has available to sell. Brands with high awareness are often more likely to be trusted by customers.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221