KoMarketing Associates

MARCH 26, 2019

The Society of Digital Agencies (SoDA) and Forrester Research recently teamed up to publish the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences were at the top of marketers’ minds over the past 12 months.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. There are plenty of options for turning static longform videos like webinars into navigable videos customers will appreciate.

Trends 158

Trends Video Marketing Correlation Business 158

KoMarketing Associates

JULY 2, 2019

As marketers continue to invest in data and analytics to increase their overall effectiveness, new research suggests that customers are actually a driving force behind this area of investment. IAB recently published “The Outlook for Data 2019” report and statistics showed that this year, 69.4 percent who said so back in 2018.

Marketing Report 120

Marketing Report Custom Publishing Analytics Statistics 120

KoMarketing Associates

MARCH 20, 2019

MIT Sloan Management and Google recently teamed up to conduct the “Improving Strategic Execution with Machine Learning” report and found that 82 percent of marketers with incentives to use marketing automation have functional KPIs that help them develop an integrated view of their target customers.

Marketing Report 151

Marketing Report Marketing Automation Automation Aggregators 151

KoMarketing Associates

JULY 1, 2021

Other barriers to marketing automation success include achieving data unification (38 percent), improving the user experience (37 percent), streamlining marketing processes (30 percent) and enhancing measurement and reporting (30 percent). Marketing Priorities and Content Personalization.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

DECEMBER 13, 2018

More importantly, customers appear to be willing to provide more information to receive personalized marketing content. Signal recently published “The Quest for the Perfect Identity-Driven Marketer” report and discovered that seven out of 10 customers prefer content and ads that is tailored to their personal interests.

Marketing Report 149

Marketing Report Personalization Paid Search Agency Content 149

KoMarketing Associates

OCTOBER 16, 2019

PAN Communications recently published the “2019 Content Fitness” report, and statistics showed that the majority of marketers (62.5 percent said the same in 2018. In 2018, about 62 percent claimed they could not attribute content marketing efforts to revenue growth, and 71 percent said the same back in 2017.

Marketing Report 122

Marketing Report Marketing & Strategy Webinar Metrics Marketing Strategy 122

KoMarketing Associates

NOVEMBER 27, 2018

Marketers have turned to artificial intelligence (AI) to enhance the customer experience, but is it hurting or helping their overall efforts? To gauge the impact of AI on the customer experience, Invoca and Adobe published the “ Emotions Win: What Customers Expect in the Age of AI ” report.

Marketing AI 175

Marketing AI Marketing Report Planning Paid Search Agency 175

KoMarketing Associates

JUNE 18, 2019

Factual and Lawless Research recently published the “2019 Location-Based Marketing Report,” and statistics suggested that utilizing location data increases the effectiveness of marketing and advertising campaigns. About 89 percent of marketers said it has increased sales, while 86 percent stated that it has grown their customer base.

Marketing Report 120

Marketing Report Statistics Response Rate Custom Publishing 120

KoMarketing Associates

AUGUST 29, 2019

customer concept in financial chart graph. In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future. In 2018, however, this percentage dropped to 76 percent.

Marketing Report 121

Marketing Report Planning Statistics Custom Publishing 121

KoMarketing Associates

FEBRUARY 7, 2019

Dun and Bradstreet recently published the “Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook” report and discovered that the majority of B2B marketers (37 percent) now carry out ABM. As B2B marketers look for new ways to achieve their top objectives, account-based marketing (ABM) is becoming a popular tactic.

Account Based Marketing 153

Account Based Marketing ABM Marketing Report Advertising Benchmark 153

KoMarketing Associates

OCTOBER 29, 2018

Sprout Social recently published the “From Risk to Responsibility: Social Media and the Evolution of Transparency” report and discovered that 86 percent of Americans believe transparency from companies is more important than ever before.

Transparency 167

Transparency Social Media Media Brand Identity 167

KoMarketing Associates

MARCH 7, 2019

Return Path recently conducted the “Lifecycle Benchmark: Insights on new subscriber engagement throughout the first year” report, and statistics showed that marketers are typically able to maintain a 32 percent read rate with new subscribers over the first 12 months of their relationship. In the U.S.,

Marketing Report 143

Marketing Report Email Marketing Advertising Benchmark Deliverability 143

KoMarketing Associates

JUNE 10, 2019

Wpromote recently conducted the “2019 State of B2B Digital Marketing” report and discovered that for the majority of marketers (30.13 As customers and prospects turn to mobile to reach out to marketers, 53.97 Desktop organic search visits fell 5 percent in Q2 2018. percent), up to 20 percent of their traffic comes from mobile.

Mobile Marketing 121

Mobile Marketing Marketing Report Traffic B2B Marketing 121

KoMarketing Associates

JANUARY 16, 2018

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

KoMarketing Associates

MAY 8, 2019

Email marketers use numerous tactics to improve their relationships with customers, and new research suggests that list segmentation and the leveraging of available data sources is helping them see better results. This suggests that more marketing emails are successfully reaching the inboxes of customers.

Segmentation 120

Segmentation Marketing Report Email Marketing Deliverability 120

KoMarketing Associates

SEPTEMBER 19, 2018

Mission Control Marketing recently published the “Which Marketing Channels Lead to Sales? The 2019 Definitive Guide for Building a Marketing Strategy that Influences B2B Sales” report and found that 70 percent of marketing executives now use social media for business purposes. Social Media Marketing and Building Customer Relationships.

Social Media 138

Social Media Marketing Report Social Marketing Media 138

KoMarketing Associates

AUGUST 2, 2018

DemandMetric in partnership with Return Path recently conducted “The State of Email Marketing” report to determine how email is being leveraged by marketers to achieve top objectives. Effectiveness aside, previous research suggests that marketers continue to turn to email to reach out to their customers and prospects.

Marketing Report 124

Marketing Report Email Marketing Effectiveness Paid Search Agency 124

KoMarketing Associates

JULY 17, 2019

DemandGen and ON24 recently published the “2019 Content Preferences Survey Report,” and statistics showed that B2B buyers overwhelmingly turn to their colleagues and peers (46 percent) to research B2B purchases. This is followed by user reviews (35 percent) and third-party/analyst reports (32 percent).

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

KoMarketing Associates

AUGUST 14, 2019

A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice. Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies.

Marketing AI 120

Marketing AI Marketing Report Planning Forrester 120

Contently

DECEMBER 19, 2018

As marketers and publishers become more sophisticated, companies have looked beyond the click for something more meaningful. Brands and publishers don’t just want you to go to a page, they want you to stay on site and remain there. In 2018, Quartz redesigned its site , specifically to improve time spent. Time is money.

Top of Funnel 131

Top of Funnel Dwell Lead Ranking Lead Scoring 131

KoMarketing Associates

MARCH 6, 2019

Despite creating custom key performance indicators (KPI), new research suggests that marketers are still struggling to measure the overall effectiveness of their digital marketing tactics. About 79 percent of respondents say that they use at least one custom KPI.

Marketing Report 121

Marketing Report Spending Effectiveness Media 121

Zoominfo

JUNE 3, 2018

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. Almost 85% of marketers who measure ROI report that ABM delivers higher returns than any other marketing approach ( source ). 4 Ways Branding Contributes to the Customer Experience. Continue reading.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

KoMarketing Associates

APRIL 2, 2020

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. The Center for Marketing Research at UMass Dartmouth recently published its research on social media marketing among Inc. 500 companies, in particular. 500 companies.

Social Media 159

Social Media Paid Search Agency Social Marketing Media 159

Contently

MAY 1, 2018

That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going. For those unfamiliar with the Magic Quadrant, I always think of it like a sophisticated report card of a software space. Download the report to learn more about each of them.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Hubspot

JANUARY 24, 2018

Here at Wyzowl , we've just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year for video -- among both marketers and consumers. The State of Video Marketing in 2018. 99% of those who already do use video, say they'll continue to do so in 2018.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

PureB2B

FEBRUARY 6, 2018

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Create Quality Content More Frequently.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Ranking 94

Leadspace

FEBRUARY 19, 2018

But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling. Here are ten of the best strategies for B2B marketing in 2018. This creates a number of unique challenges for brands.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Vidyard

SEPTEMBER 22, 2020

New viewer engagement analytics and video reporting tools give users of HubSpot Video, which is powered by Vidyard, greater insight into customer behaviors and the true impact of their online video content. Customers can upgrade to a premium Vidyard plan for even more granular insights to drive marketing automation.

Marketing Automation Services 88

Marketing Automation Services CMS Development Hubspot Video Marketing 88

KoMarketing Associates

OCTOBER 22, 2018

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. About 53 percent are spending the same, while only 8 percent are spending less.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Marketing Report Video Marketing Analytics 81

Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. She was named Teacher of the Year in 2018. A nifty CDP/DMP solution of especial interest to B2B publishers.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

ClearVoice

JANUARY 30, 2019

Buffer’s 2019 State of Social report touts importance of stories. In the survey, a little under 15 percent of brands say they don’t publish any video content on social media — down more than 10 percent from the 25 percent who answered they didn’t publish any video content in the 2018 survey.

Social Media 76

Social Media Media Youtube Custom Publishing 76

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 52% are using both vs. 37% in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

KoMarketing Associates

DECEMBER 10, 2020

HootSuite recently published the results of its “Social Trends 2021” survey, and statistics showed that the majority of marketers (61%) intend on increasing their investment in Instagram in 2021. This is a 3% increase from 2019, and a 14% leap from 2018, suggesting that more customers are consuming video content on the platform.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159