Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Martech Advisor

SEPTEMBER 26, 2019

Having a podcast can have many business benefits, but making money may not be a crucial focus for podcasters yet. In light of National Podcast Day Co-founder and CEO of Quill Fatima Zaidi shares the importance podcasting can have for your brand and how you can monetize your efforts. podcast ad revenue in 2017.

Merchandising 79

Merchandising Advertising Agencies Advertising Mediums Marketing Proposals 79

Webbiquity

SEPTEMBER 19, 2017

But you can’t trick them into becoming long-term, happy, profitable customers. Given the importance of strategy documentation and team communication to marketing success, it’s likely this will be an area of focus for a lot of marketing groups in 2018. Podcasts and video are convenient for mobile consumption.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Envy

JANUARY 28, 2018

Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? Getting ready for 2018 with Account Based Marketing.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Content Marketing Institute

DECEMBER 19, 2018

A fast-food chain creates an investigative podcast into a forgotten food. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). According to the company, the podcast is a way to acknowledge and apologize for the mistake in a transparent and creative way.

Sample 89

Sample B2B Marketing Planning Content Marketing 89

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. Actually acknowledging dynamic customer/buyer needs. Focus on Dynamic Customer Needs. Today, we see many B2B companies shifting away from product-driven messaging and lead generation in favor of customer retention. Shift from lead gen to customer retention.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Marketing Insider Group

SEPTEMBER 16, 2020

LinkedIn first launched a Stories feature back in 2018 called Student Voices. Take a screenshot of your latest podcast playing on Spotify or the thumbnail of a new YouTube video. Showcase Your Loyal Customers. Little videos or images of customers using your product provides instant social proof.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. Better Data Means Smarter Automation. What were their interests? A New Generation.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Contently

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Outgrow

MAY 23, 2022

We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi. So, it was called custom media and custom publishing at the time.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. It enables a real 360-degree view of the customer across first-, second- and third-party data. A new secret weapon for lead qualification, too.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

ClearVoice

SEPTEMBER 4, 2020

More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. Nearly two-thirds of brands publish their video content on YouTube. More than 70 million new posts are published on WordPress each month. Brandify ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. What were their interests? How were these interests generated?”

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Exo B2B

APRIL 11, 2019

On the one hand, we have dissected a dozen if not more, of these rankings published in 2017-2018 to see if some influencers are unanimous, which is the case for some elsewhere in the “social graph” above. He also hosts three podcasts ( FOMOFanz, S.M.A.C The «social graph» of an Onalytica ranking.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Hubspot

FEBRUARY 16, 2018

You’ll alienate your coworkers, and you might even give misinformation to your customers. But 2018 is all about team selling. But when we lean on these tools too heavily, we miss out on giving our prospect a customized experience more relevant to their needs. Because I put in the extra time and customized my approach.

Top of Funnel 75

Top of Funnel Act-On Marketing Prospects Outreach 75

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Bon Appetit’s social media content includes a heavy dose of video, customized for different platforms like Instagram and YouTube. The Facebook Live video is published immediately after it ends.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

ClearVoice

NOVEMBER 2, 2018

Date: November 13-16, 2018. 17, 2018: $299-$2,195. 22, 2018: $549-$2495. 22, 2018 – Jan. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Date: (TBA; last occurred March 2018). 14, 2018: $1,099-$1,799. 15, 2018 – Jan. 18 – Dec.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Exo B2B

OCTOBER 16, 2020

This pandemic changed everything, including not publishing our top 20 this spring. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Buffer

OCTOBER 1, 2018

Today, in 2018, that number is very likely to be smaller than six percent. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). A post shared by REI (@rei) on Jun 24, 2018 at 4:21am PDT. Twitter algorithm.

Social Media 109

Social Media Organization Paid Search Agency Media 109

ClickZ

DECEMBER 9, 2021

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. If your business has had an online presence for more than a few years, you’ve likely got articles published on there that stretch just as far back. Topical content with a shorter lifespan is still important.

Lead Scoring 116

Lead Scoring Lead Ranking Keywords Content 116

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. REI’s content mix includes everything from blog posts to video how-to’s and from short films to, more recently, podcasts. Innovating for the business and, most importantly, the customer.”. Click To Tweet.

Content Marketing 105

Content Marketing Planning Work Management Paid Search Agency 105

SmartBug Media

MARCH 8, 2022

I found Michaela years ago after she published a viral blog on LinkedIn about her experience of being fired and what she was determined to do to not slow down her career aspirations. The host of the weekly Spotify original podcasts Unlocking Us and Dare to Lead. Her accomplishments include: Host of “SaaS Breakthrough” Podcast.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Martech

OCTOBER 4, 2021

Salesforce’s acquisition of Datorama happened way back in 2018. Using psychology and data to get customers closer to purchase . With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The following year, DXP Acquia absorbed AgilOne. I don’t have the answer yet.

Acquisitions 90

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 90

Hubspot

MARCH 29, 2018

Publish Content on LinkedIn. Offer to Do Interviews on other Business’s Podcasts. The more places your business is listed online, the better your chances of showing up in search results, and the easier it is for potential customers to find you. Publish Content on LinkedIn. Ways to Get Free Advertising. Check Out Yext.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Business 101

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. For example, Nordic publisher Schibsted launched an app designed for users between the ages of 18-25.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Hubspot

NOVEMBER 12, 2018

Shopify Plus, Shopify’s enterprise software arm, structures their editorial calendar like a season of television , weaving their articles into narrative-driven series and publishing multiple stories about one eCommerce topic over time. Recommended Read: How Should You Handle Shoppers With Bratty Kids In Tow? Retail Dive.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

DivvyHQ

APRIL 23, 2019

Successful brands know who they are, and live that personality in all customer touch points they design. It received $240 million from SoftBank , who valued the company at $500 million in 2018. They get that their customers want to travel the world and take adventures, but they aren’t going to foot the bill for designer luggage.

Personalization 91

Personalization Brand Identity Branding Bundling 91

ClearVoice

MARCH 8, 2022

Finally, she creates and hosts a podcast, ‘Online Marketing Made Easy.’ Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center. She joined the Salesforce corporation in 2018 from Twentieth Century Fox, where she was EVP of Technology & Creative Strategy.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Online Marketing Institute

AUGUST 21, 2018

This will help you to get your portfolio and credibility established by the mere fact that these bloggers entrusted you enough to publish your quality content on their own sites. Once your guest post is published, you will begin to see traffic referred from the host’s site. Traffic can explode from a good solid guest blog.

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Buffer

DECEMBER 17, 2018

More emails are being sent and more blog posts are being published on a daily basis than ever before in history. Host note: What follows is a lightly-edited transcript of the Buffer Podcast episode #125 for your reading pleasure. Opt instead for real-life pictures and custom visuals for a more authentic connection.

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

Martech Advisor

NOVEMBER 7, 2019

If in the 1990th as users we had to deal with enormous flashy banners that featured something we don’t need, today ads elegantly convert us into active customers or avid brand fans. It hooked onboard advertisers, marketers, and publishers who served businesses like Microsoft, General Motors, Coca-Cola, and Apple.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

ClearVoice

AUGUST 17, 2020

Successful, actionable content production involves more than putting an idea into words and clicking the publish button. Once you have a content plan in place, it’s time to get those assets created and scheduled for publishing and sharing. Customer experience content production. Devising a strategy to make sense of it all.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Content Standard

JANUARY 18, 2019

The TV spot, which launched in November, shows the CEO straightening his tie and making his way to his New York office as he talks about his company’s commitment to making a difference and empowering customers. What do they want to talk to customers or employees about most? million views as of September 2018.

Thought Leadership 67

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 67

Exo B2B

FEBRUARY 26, 2019

We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. Blogs are thriving, podcasts are making a comeback, video is everywhere, and LinkedIn is becoming dominant with the innovative content strategy laid out by Jason Miller just before he left for Microsoft.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

seo.co

FEBRUARY 16, 2021

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116