Zoominfo

MAY 9, 2018

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. 4 Ways to Recruit Passive Candidates in 2018. However, a data-driven marketing strategy revolves solely around customer data. Let’s get into it!

B2B 113

B2B Zoominfo Sales Cycle B2B Sales 113

KoMarketing Associates

SEPTEMBER 3, 2020

Conviva recently published the “2020 Instagram Stories Benchmark Report,” and statistics showed that this year, the average completion rate for Stories – the video component of Instagram – has come in at 87%. The Center for Marketing Research at UMass Dartmouth published research on social media marketing among Inc.

Social Media 284

Social Media Advertising Benchmark Custom Publishing Statistics 284

Contently

DECEMBER 19, 2018

As marketers and publishers become more sophisticated, companies have looked beyond the click for something more meaningful. Brands and publishers don’t just want you to go to a page, they want you to stay on site and remain there. In 2018, Quartz redesigned its site , specifically to improve time spent.

Top of Funnel 131

Top of Funnel Lead Scoring Lead Ranking Dwell 131

KoMarketing Associates

JULY 1, 2021

To overcome these barriers and optimize marketing automation, most marketers (53 percent) are having the most success with customer experience mapping. Fifty-one percent are offering personalized/dynamic content, while 40 percent are focused on prospect/customer re-engagement. Marketing Priorities and Content Personalization.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

Zoominfo

JUNE 3, 2018

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. ABM outperforms a traditional marketing approach across a number of categories, including sales and marketing alignment, overall customer lifetime value, contract value, close rate, and ROI ( source ).

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

EMagine B2B Blog

DECEMBER 3, 2018

It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Contently

MAY 1, 2018

We also recommend reading our post about our other industry recognition , where we explain how our product roadmap addresses the needs of marketers stuck in content chaos. As marketers continue to create more personalized customer experiences, they need highly customized and customer-centric content to fill all their marketing channels.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. ” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. Then we cried.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

KoMarketing Associates

NOVEMBER 23, 2021

Marketers have relied on email marketing as a way to reach out to their customers for years. Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them. seconds less than the recorded average in 2018. This is a 15% decrease from 2020, and a full 3.4

Spending 235

Spending Marketing Report Email Marketing Statistics 235

PureB2B

FEBRUARY 6, 2018

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Create Quality Content More Frequently.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim. Content ideas for social media and the beauty industry.

Social Media 101

Social Media Media Tagging User-Generated Content 101

RebelMouse

DECEMBER 26, 2018

From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember. But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. It was actually quite positive.

CMS Development 57

CMS Development Custom Publishing Lead Ranking Paper 57

Customer Experience Matrix

DECEMBER 13, 2020

“Apophenia” – seeing patterns where none exist – is both occupational hazard and job requirement for an industry analyst. Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. Back in 2018 we saw it at least as often as AI. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

ClearVoice

DECEMBER 26, 2018

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing. If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. We feel your pain.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Leadspace

FEBRUARY 19, 2018

But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling. Here are ten of the best strategies for B2B marketing in 2018. This creates a number of unique challenges for brands.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. Repeatedly, speakers emphasized that we should collaborate and build relationships with others in our industries. contentmarketing.

Trends 89

Trends Enterprise Management Content Marketing Webinar Metrics 89

ATAK Interactive

MAY 29, 2018

The first step to effective marketing is to know your customer really well. With a clean list, you can begin sending much more targeted email campaigns to prospects at all stages of the funnel, in specific regions, industries, etc. It’s typically tapping customers at key points of engagement to help nudge them further down the funnel.

B2B Marketing 79

B2B Marketing Marketing & Strategy Marketing Strategy B2B 79

KoMarketing Associates

APRIL 2, 2020

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. The Center for Marketing Research at UMass Dartmouth recently published its research on social media marketing among Inc. 500 companies, in particular. 500 companies.

Social Media 159

Social Media Paid Search Agency Social Marketing Media 159

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. You can still read the original 2018 version here.) Posts are published on a strict schedule, making it hard to allocate time for more in-depth, high-value content. John’s response?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Martech Advisor

JANUARY 29, 2020

The global airline industry is growing at a lighting pace with nearly 8.2 As the world of aviation is witnesses an unprecedented digital transformation, managing expectation of digital-savvy customers have never been trickier before. In 2018, the airline industry managed some 4.4 billion passengers around the world.

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. Now, marketing across a variety of social channels and content publishing platforms is challenging businesses to redefine how they communicate with their audience and track performance.

Marketing AI 80

Marketing AI Marketing & Strategy Distribution Content 80

Envy

JANUARY 28, 2018

Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? Getting ready for 2018 with Account Based Marketing.

Top of Funnel 98

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 98

RebelMouse

DECEMBER 26, 2018

From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember. But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. It was actually quite positive.

CMS Development 40

CMS Development Custom Publishing Lead Ranking Paper 40

BenchmarkONE

JANUARY 15, 2019

Your website is one of the most versatile, and powerful, tools in your marketing arsenal for several reasons: It’s a validation tool , showing prospects and customers that you’re a legitimate business with a good reputation. Technico is designed for the construction industry, but we think it would look stunning on any business.

Paid Search Agency 65

Paid Search Agency Best Practices Advertising Agencies Pricing 65

PureB2B

FEBRUARY 6, 2018

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Create Quality Content More Frequently.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Litmus

DECEMBER 21, 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! The thing that really speaks to me (pun intended) about the post is just how powerful speaking at meetups and industry events can be. A week later, we published 6 Manipulative Email Tactics , which draws upon that research and more.

CAN-SPAM 54

CAN-SPAM Webinar Metrics Promotion Tactics 54

RebelMouse

NOVEMBER 14, 2018

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year.

Bundling 40

Bundling Paid Search Agency CMS Development Advertising Agencies 40

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Bannerflow

NOVEMBER 22, 2022

Entertainment industry. This guide will explore online ad performance benchmarks by industry, ad format, ad position, and channel. The average click-through rate varies significantly depending on the industry, and we’ll cover those differences below. . Industry-specific CTR trends in 2022. higher than non-feeded CTRs.

Display 52

Display Advertisements Advertising CTR 52

KoMarketing Associates

OCTOBER 22, 2018

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. About 53 percent are spending the same, while only 8 percent are spending less.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

Engagio

AUGUST 6, 2018

For the second consecutive year, Engagio is Named to the Prestigious ‘Hot 100’ List with Continued Strong Customer Growth and Increasing Industry Momentum. JMP Securities is a premier investment bank that publishes the annual “Hot 100” list to recognize outstanding privately held software companies. About Engagio.

Account Based Marketing 63

Account Based Marketing Software Paid Search Agency Companies 63

Vidyard

JULY 19, 2018

We look at how many videos they are publishing on a monthly basis, what sort of trends we are seeing in different industries, how long the videos they publish are, how long people are actually watching. The biggest uptick for us has come in social, and customizing video for social. Have additional questions of your own?

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

ATAK Interactive

MAY 29, 2018

The first step to effective marketing is to know your customer really well. With a clean list, you can begin sending much more targeted email campaigns to prospects at all stages of the funnel, in specific regions, industries, etc. It’s typically tapping customers at key points of engagement to help nudge them further down the funnel.

B2B Marketing 60

B2B Marketing Marketing & Strategy Marketing Strategy B2B 60

TaylorMadeIn KEW

JULY 29, 2018

On 10 th July, over 1,200 B2B marketers filled London’s Business Design Centre for a day of networking, discussion, debate and illuminating presentations across 10 industry streams. Posted by B2B Marketing on Tuesday, 10 July 2018. The post Speaking Live at B2B Ignite 2018 – video appeared first on Heidi Taylor.

Video Marketing 48

Video Marketing B2B Television marketing Buzz 48

Hubspot

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. If you don’t know what Facebook’s collection, dynamic, lead, or messenger ads are, here’s a quick rundown of them: Collection Ads promote your products, allowing potential customers to learn about your product without leaving Facebook. Business & Industry. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101