Biznology

JANUARY 2, 2018

That’s easy and can be done quickly and simply through installing a related posts plugin or customizing your template a little bit. Or, you can come back another day and do your gardening like the constant gardener you are, and link all that content together a little later, post-posting, post-publishing. Happy new year!

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

KoMarketing Associates

JANUARY 16, 2018

Even though this Bluehost graphic was published back in 2014, the list of systems is still very relevant and it provides a nice snapshot of each, for those that are looking to make a decision. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

KoMarketing Associates

SEPTEMBER 3, 2020

Conviva recently published the “2020 Instagram Stories Benchmark Report,” and statistics showed that this year, the average completion rate for Stories – the video component of Instagram – has come in at 87%. The Center for Marketing Research at UMass Dartmouth published research on social media marketing among Inc.

Social Media 284

Social Media Advertising Benchmark Custom Publishing Statistics 284

KoMarketing Associates

JULY 1, 2021

To overcome these barriers and optimize marketing automation, most marketers (53 percent) are having the most success with customer experience mapping. Fifty-one percent are offering personalized/dynamic content, while 40 percent are focused on prospect/customer re-engagement. Marketing Priorities and Content Personalization.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

Webbiquity

MARCH 8, 2018

As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. This higher engagement is extremely valuable across social media, especially if you want to convert a lead into a buying customer. Turn customers into advocates.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

KoMarketing Associates

JULY 2, 2019

As marketers continue to invest in data and analytics to increase their overall effectiveness, new research suggests that customers are actually a driving force behind this area of investment. IAB recently published “The Outlook for Data 2019” report and statistics showed that this year, 69.4 percent who said so back in 2018.

Marketing Report 120

Marketing Report Custom Publishing Analytics Statistics 120

Zoominfo

MAY 9, 2018

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. 4 Ways to Recruit Passive Candidates in 2018. However, a data-driven marketing strategy revolves solely around customer data. Let’s get into it!

B2B 113

B2B Zoominfo Sales Cycle B2B Sales 113

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. Statistics suggested that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% one year later.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

DECEMBER 13, 2018

More importantly, customers appear to be willing to provide more information to receive personalized marketing content. Signal recently published “The Quest for the Perfect Identity-Driven Marketer” report and discovered that seven out of 10 customers prefer content and ads that is tailored to their personal interests.

Marketing Report 149

Marketing Report Personalization Paid Search Agency Content 149

Contently

DECEMBER 19, 2018

As marketers and publishers become more sophisticated, companies have looked beyond the click for something more meaningful. Brands and publishers don’t just want you to go to a page, they want you to stay on site and remain there. In 2018, Quartz redesigned its site , specifically to improve time spent. Time is money.

Top of Funnel 131

Top of Funnel Lead Scoring Lead Ranking Dwell 131

KoMarketing Associates

MARCH 21, 2018

Marketers are still invested in delivering a memorable customer experience (CX), but it is not without its challenges, according to new research. Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

KoMarketing Associates

MARCH 7, 2019

This may support the statistics that suggest customers are maintaining relationships with marketers via email. This seems to suggest that more marketing emails are making it into the inboxes of customers and prospects. Previous research indicates that more marketing emails are now making it into the inboxes of their subscribers.

Marketing Report 143

Marketing Report Email Marketing Advertising Benchmark Deliverability 143

KoMarketing Associates

MAY 17, 2019

As marketers look for ways to stand out from the competition, new research suggests that they are turning to customer service to make an impact on their prospects. Bynder recently published the “State of Branding 2019” to determine which tactics marketers are using to resonate with their target audiences. Approximately 15.6

Service 121

Service CMO Custom Publishing Paid Search Agency 121

Zoominfo

JUNE 3, 2018

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. ABM outperforms a traditional marketing approach across a number of categories, including sales and marketing alignment, overall customer lifetime value, contract value, close rate, and ROI ( source ).

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. ” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. Then we cried.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

KoMarketing Associates

OCTOBER 23, 2018

SUMO Heavy recently conducted the “2018 Social Commerce Revisited” report to determine how customers are currently using social media and how it is influencing the buyer journey. As of August 2018, about 13.8 Now, new research suggests that using it may be essential to not only capturing leads, but converting sales.

Social Media 120

Social Media Purchase Customer Surveys Media 120

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

KoMarketing Associates

OCTOBER 29, 2018

Sprout Social recently published the “From Risk to Responsibility: Social Media and the Evolution of Transparency” report and discovered that 86 percent of Americans believe transparency from companies is more important than ever before.

Transparency 167

Transparency Social Media Media Brand Identity 167

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Contently

MAY 1, 2018

According to the report, “Marketers named content creation and management as their top two digital priorities for 2018 in a Gartner survey of marketing decision makers conducted at the end of 2017.” Wellman)], [27 March 2018]. This graphic was published by Gartner, Inc. and/or its affiliates in the U.S.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

PureB2B

FEBRUARY 6, 2018

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Create Quality Content More Frequently.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

KoMarketing Associates

APRIL 2, 2020

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. The Center for Marketing Research at UMass Dartmouth recently published its research on social media marketing among Inc. 500 companies, in particular. 500 companies.

Social Media 159

Social Media Paid Search Agency Social Marketing Media 159

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. On the one hand, we dissected ten of these rankings published in 2017 to see if some influencers are unanimous, which is the case elsewhere. In 2014, he published the #1 best seller on Amazon, « Welcome to the Funnel». These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Customer Experience Matrix

DECEMBER 13, 2020

Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. Back in 2018 we saw it at least as often as AI.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Leadspace

FEBRUARY 19, 2018

But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling. Here are ten of the best strategies for B2B marketing in 2018. This creates a number of unique challenges for brands.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Bannerflow

JANUARY 31, 2019

How did we select 2018’s best display ad campaign? Choosing the top banner campaign of 2018 was no easy task. Together, the Customer Success and Operations teams made the deciding votes. These teams know our customers and display advertising in general inside out. The reason? And the winner?

Display 75

Display Paid Search Agency Ads Campaigns 75

Hubspot

JANUARY 24, 2018

Here at Wyzowl , we've just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year for video -- among both marketers and consumers. The State of Video Marketing in 2018. 99% of those who already do use video, say they'll continue to do so in 2018.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

ClearVoice

DECEMBER 26, 2018

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing. If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. We feel your pain.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. It was actually quite positive.

CMS Development 57

CMS Development Custom Publishing Lead Ranking Paper 57

Marketing Insider Group

FEBRUARY 11, 2021

While some might see social media as a place to connect with customers, followers, friends, and family from around the world, there are aspects of these platforms that excel when it comes to local marketing. The better your SEO, the higher you’ll appear in searches, making you more visible to interested customers.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

ATAK Interactive

MAY 29, 2018

The first step to effective marketing is to know your customer really well. Email automation allows you to send messages to specific customers at designated times, often based on their on-site behavior. It’s typically tapping customers at key points of engagement to help nudge them further down the funnel.

B2B Marketing 79

B2B Marketing Marketing & Strategy Marketing Strategy B2B 79

Envy

JANUARY 28, 2018

Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? Getting ready for 2018 with Account Based Marketing.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Sprout Social

FEBRUARY 3, 2022

” If you’re stuck or have no idea what to promote and publish next, we can help. Improve customer engagement and satisfaction. Increase customer lifetime value (CLTV). Reduce customer churn. Where do you have an existing marketing presence and customer engagement? What is a marketing campaign, exactly?

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Zoominfo

SEPTEMBER 30, 2020

When Brand Ambassadors first gained popularity in the early 2010’s, the approach was simple: Companies would identify their most loyal customers, ask them to showcase their loyalty in a genuine way, and then reward them with perks like free gear. Have brand ambassadors hurt customer loyalty?

Brand Identity 246

Brand Identity Branding Zoominfo Loyalty 246

PureB2B

FEBRUARY 6, 2018

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Create Quality Content More Frequently.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62