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20+ CRM Stats You Need to Know for 2021

BenchmarkONE

An immensely competitive space in B2B and SaaS is customer relationship management (CRM) software. In fact, 91 percent of companies with more than 11 employees now use CRM software. A key tool to bridge the gap between your labor force and creating a memorable experience is an effective CRM platform with a centralized system.

Stats 116
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2018: Survey Says!

Adobe Experience Cloud Blog

The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to…. That said, there’s an interesting point about where money is going in 2018, regardless of an increase or decrease in aggregate investment.

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Top Lead Generation Statistics for 2018

Zoominfo

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. A CRM system is believed by 84% of companies to be beneficial in determining the quality of leads ( source ). Ready to learn more about the state of B2B lead generation? Keep reading.

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Customer education is a vital part of the customer experience

Martech

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers. Building an online customer education hub. This was not scalable.

Education 129
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June 2018 B2B Blog Post Round-Up

Zoominfo

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. ABM outperforms a traditional marketing approach across a number of categories, including sales and marketing alignment, overall customer lifetime value, contract value, close rate, and ROI ( source ).

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2018 Wrapped: Choozle edition

Choozle

Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. Scroll on for a look into our 2018 Wrapped: Choozle Edition. growth in revenue.

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Is Your Video Infrastructure Ready for 2018?

Vidyard

Support managers use it to help customers quickly. As 2018 kicks off, research firm Ovum has a warning for businesses: Update your creaking video infrastructure before it’s too late. And in 2018, there are three commandments to follow to amplify your success and turn video into organizational brain food: Move beyond YouTube.