Contently

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse.

Ethics 121

Ethics Social Media Trends Copyright 121

BOP Design

DECEMBER 15, 2020

We hope that most of 2020 will soon become a memory, but a lot of trends that held sway will continue to grow in importance. Have you noticed the trend yet? Privacy became a big deal to the internet when GDPR went into effect in Europe in May 2018. Read more: B2B marketing strategies and trends for 2021.

Trends 73

Trends Marketing Websites Marketing Management B2B 73

BenchmarkONE

JULY 23, 2020

Just when you think you’ve got a handle on what methods you need to be doing for your business, bang , there’s a new platform, a new feature, or a new algorithm that’s forcing you to change course. Of course, you can’t do everything, nor can you constantly be adjusting your social media strategy on the fly.

Social Media 72

Social Media Trends Peer-to-peer Media 72

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

In this blog, we’ll explore the top five trends that will define the future of marketing automation. Today, the capabilities of specialized testing tools allow marketers to make micro-investments in new channels and tactics that enable rapid optimization and course-correction. The Need for Experimentation and Testing.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

KoMarketing Associates

APRIL 16, 2020

Socialbakers recently published the “Social Media Trends Report,” gathering data from the fourth quarter of 2019. Data showed that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% Over the last year, ad spend on Facebook Marketplace also grew from 0.72% in December 2018 to 1.31% at the end of 2019.

Social Media 156

Social Media Marketing Report Facebook Social Marketing 156

Hinge Marketing

AUGUST 16, 2017

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. What to expect in 2018. We don’t see this trend abating any time soon. Don’t be afraid to start small.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. Comparing year-on-year trends for priority marketing activities, content creation remains second place priority, with distribution and amplification third priority.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? There are 3 major trends in the digital marketing industry I think everyone will be talking about. Content Marketing Institute annual survey on Content Marketing Trends. The second bug trend is AI-generated content. My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Envy

FEBRUARY 20, 2018

Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. 7-11 March, 2018 / Cancun, Mexico. IBM Think 2018. 19-22 March, 2018 / Las Vegas, NV. 19-21 March, 2018 / Lake Buena Vista, Florida. World Of Cybersecurity Congress 2018.

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

Litmus

DECEMBER 18, 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey. The State of Email in 2018.

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55

Hubspot

DECEMBER 17, 2018

As we continue to wax nostalgic -- or something like it -- on 2018 and look ahead to the next year, we wanted to get a sense of how users feel about the past, present, and future of tech. We've covered our top news stories of 2018 , and looked back on which predicted tech trends for this year seemed to flourish the most.

Marketing AI 72

Marketing AI Trends Mobile Advertising Lead Scoring 72

Hubspot

DECEMBER 19, 2017

Selling Skills 2018. Your job title hasn’t changed -- you’re still a salesperson, sales manager, sales director, etc. -- but of course, everything else has. 2018 is going to be even bigger. Video will be a major selling trends in 2018. Video skills. Ability to be honest. Tech savviness. Framing skills.

Differentiation 90

Differentiation Analysis Consulting CRM 90

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities. Enterprise CMS?

Paid Search Agency 88

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 88

Hinge Marketing

MARCH 20, 2018

The 2018 High Growth Study: Government Contractor Edition focuses on a segment of 91 government contractors, with services that span across architecture, construction, consulting, engineering and technology industries. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. The High-Growth Perspective.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. April: Powering the Best and Brightest in New Media 2018 brought no April showers for RebelMouse.

CMS Development 57

CMS Development Custom Publishing Lead Ranking Paper 57

Animalz blog

MARCH 21, 2024

You can still read the original 2018 version here.) The Audience Building Imperative This brings me to the biggest shift in my thinking since 2018: Building an audience of followers and subscribers is no longer optional. Of course, this ratio may shift depending on your specific niche and audience.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Digilant

OCTOBER 30, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. Online shopping continues to evolve making it essential for advertisers and marketers to understand the latest trends for each holiday season. billion online alone.

Amazon 40

Amazon Mobile Advertising eCommerce Advertising ROI 40

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

RebelMouse

APRIL 3, 2018

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. July 20, 2018: Google Updates Search Quality Rating Guidelines.

Google 53

Google Lead Ranking SERP Lead Scoring 53

Hinge Marketing

MARCH 13, 2018

The 2018 High Growth Study took a deep dive into the architecture, engineering and construction industries to uncover some very revealing statistics about marketing and revenue generation. The slowdown matched a broader trend among professional services as a whole, where growth slowed in 2017. These firms had more than $11.6

Peer-to-peer 48

Peer-to-peer Research Allocation Differentiation 48

Canadian Marketing Association

NOVEMBER 30, 2018

From Rick Campanelli as emcee to Dr. Draw’s amazing violin acts, a delicious 3-course dinner, late-night snacks and hitting up the dancefloor, it was an amazing winter wonderland night! Email Benchmarks & Trends Report. The evening culminated with the presentation of the Marketer of the Year and Best of the Best awards.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Advertising Benchmark Storytelling 48

Ledger Bennett

FEBRUARY 24, 2020

In this context, the invisible clothes are common B2B marketing trends and our propensity to believe in them at all costs. There are hundreds of blogs written on the subject ‘latest trends in B2B marketing’. But it’s not new, and it’s not a trend. Take a step back and really unpick what these ‘trends’ mean for your business.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Kaon

MARCH 12, 2019

Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. At Kaon , 2018 was all about efficiency and process. In one, interactive content was viewed 72,000 times in 2018, while PDFs were viewed less than 500 times, and videos were viewed less than 200.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Canadian Marketing Association

JANUARY 11, 2018

———————————————— With the new year upon us and great optimism towards a fresh new year, we know you are inundated with endless top (insert number here) lists of trends or things to watch out for in 2018. B2P: Business 2 People.

B2B Marketing 48

B2B Marketing B2B Marketing Management Paid Search Agency 48

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. Here is an (abbreviated) 13-step crash course in digital marketing. magazines, newspapers)? Are you ready to begin?

Course 80

Course Planning Work Management Peer-to-peer 80

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Hubspot

JANUARY 31, 2018

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. Read blogs or go to industry events to learn about new trends.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. 2018 brought no April showers for RebelMouse. It was 365 days of twists, turns, and far more shining moments than ever before. The net result?

CMS Development 40

CMS Development Custom Publishing Lead Ranking Paper 40

Outbound Engine

JANUARY 21, 2019

I’m here to talk about key features we launched in 2018 to help our customers solve their marketing challenges. To keep existing customers and find new ones, small businesses need to not only stay up-to-date on the latest digital marketing trends but also spend time and money incorporating them into their marketing plans. Our Mission.

Marketing AI 40

Marketing AI Mobile Advertising Clickthrough Ideal Customer Profiles 40

Moz

FEBRUARY 4, 2020

The most recent step in this progression of artificial learning is, of course, the introduction of Bidirectional Transformers for Language Understanding (BERT), which Google announced at the end of October. It could be argued that the biggest change to image search happened in September 2018 when Google Lens rolled out.

SEO 93

SEO Marketing AI Trends SERP 93

Aberdeen

JULY 17, 2018

As the need to hire and retain an engaged workforce holds constant among businesses, there are certain HR tech trends that should be anticipated and embraced. In 2018, many anticipate an increase in the number of solutions from technology firms to help with this challenge. Remote Workforce Management. A Shift Toward Wellness.

Work Management 58

Work Management Trends Correlation Training 58

KoMarketing Associates

APRIL 10, 2018

This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. Educational Email Courses. When creating an email course, first outline your goals for the course (e.g.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Bound360

NOVEMBER 16, 2017

Will your budget and goals stay the same from 2017 to 2018? Of course, this number is always just the beginning of the story. Look at the average amount your customers spend with you, but evaluate the trends of these lines over time. Make the most out of 2018. Didn’t think so.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

Webbiquity

JANUARY 20, 2021

Since 2018 when the law passed, international legislative authorities have implemented several international equivalents, the latest ones being Brazil’s LGPD and California’s CCPA. On the whole, the best course of action is to only implement uses that will offer value to your customers. Guest post by Natasha Lane.

Privacy 266

Privacy Personalization Planning Marketing Management 266

EveryoneSocial

NOVEMBER 26, 2019

The employee advocacy trends that every organization should know about and consider in the new year. Now, as we move into a new decade, there will be some interesting employee advocacy trends to lookout for and think about. The Employee Advocacy Trends to Watch. Let’s get into some current trends.

Trends 67

Trends Enterprise Management Paid Search Agency CAN-SPAM 67

Biznology

FEBRUARY 25, 2019

One way to stand out is by keeping yourself updated on the latest trends, techniques and technologies. According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%).

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120