Martech Advisor

FEBRUARY 3, 2020

An estimated 660 million people played hyper-casual games in 2018 , with the subcategory generating about 22 million app installs each day. While the above distinctions aren’t new, far too few brands are recognizing the differences among in-app games when allocating their spend.

Advertisements 62

Advertisements Advertising Mobile Advertising Allocation 62

Brandwatch Marketing

OCTOBER 30, 2018

A 2018 University of California, Irvine, study showed that , “Teens, who are developmentally able to perceive a situation from the third?person A post shared by Dancers (@dancer122__) on Sep 14, 2018 at 2:37pm PDT. As the 2018 UCI study showed, if you are in an Instagram post, you are probably doing something right.

Analysis 69

Analysis Peer-to-peer Youtube Case Studies 69

Content4Demand

FEBRUARY 14, 2019

When Demand Gen Report issued The 2018 Content Preferences Survey Report , 81% of respondents said they wanted more interactive content that they can access on demand. While the majority of B2B buyers still access content from a computer, there’s a growing contingent of mobile content viewers that you’ll want to consider.

Contingency Planning 69

Contingency Planning B2B Content Advertising Agencies 69

NetLine

OCTOBER 17, 2019

The piece of content that got the most downloads this year was an eBook called “Contingency Planning 101”. In 2018, we started sending monthly newsletters to seven different audiences and with that, more and more content was being created. Content Marketing has become a huge part of our marketing strategy for 2 years now.

Planning 45

Planning Top of Funnel Contingency Planning Peer-to-peer 45

SmartBug Media

MAY 10, 2019

Web strategists and designers can offer insight into UX best practices, project contingencies, and web design possibilities, but it’s your content development team’s job to make sure the proposed layout makes sense from a narrative perspective. Also, keep in mind that as of 2018, 52.2 It follows a logical flow.

Marketing Websites 92

Marketing Websites Landing Pages Keywords Cross-Selling 92

seo.co

JANUARY 10, 2022

While the decision is also contingent on different factors, the increasing popularity of artificial intelligence will lead more companies to incorporate this digital marketing strategy trend. 27% of the customers used voice search on their mobile devices in 2018. And that statistic tends to grow as virtual assistants become popular.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Content Marketing Institute

MARCH 23, 2018

Contingent permission. HANDPICKED RELATED CONTENT: Is Your Marketing Ready for 2018? Chatbots are initiated by the audience, thus permission is automatic. SMS or texting, which require users to opt in, allows you to reach your content consumer via a native app on their phones. Cite your sources in the comments.

SMS 110

SMS Conversion Planning Paid Search Agency 110

Moz

MAY 26, 2020

Once we'd gotten past all the research and legal efforts related to the new name itself, we began formulating the website transition plans in 2018. Contingency plan. So in short: there was no contingency plan. We took 15 weeks to prepare, test, and get comfortable with the migration. Once live, there is no going back.

Domain 71

Domain Contingency Planning Paid Search Agency Advertising Benchmark 71

seo.co

FEBRUARY 16, 2021

While the decision is also contingent on different factors, the increasing popularity of artificial intelligence will lead more companies to incorporate this digital marketing strategy trend. 27% of the customers used voice search on their mobile devices in 2018. And that statistic tends to grow as virtual assistants become popular.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Content Marketing Institute

JULY 25, 2018

Cost management isn’t just a concern for patients: According to the Deloitte 2018 Global Health Care Outlook , improving financial performance and operating margins is a top issue for health care companies. This strategic content marketing does double duty.

Terms and Conditions 68

Terms and Conditions Contingency Planning Work Management Curation 68

Hinge Marketing

OCTOBER 17, 2019

In 2018, Martin Sorrell, CEO of WPP, the world’s largest advertising and PR firm, resigned amid allegations of personal misconduct. Have a contingency plan ready to go: Identify a public relations firm and a lawyer whom you can call to help manage the crisis. Negative earned media can arise under a variety of different circumstances.

Work Management 48

Work Management Marketing Management Service Media 48

SWZD

NOVEMBER 6, 2017

If you’re like most marketers, you are probably busily putting together your 2018 demand generation budget right about now. Here are our tips for justifying the 2018 demand generation budget you require to ensure stellar results for your Sales team. Get Your Company’s Objectives for 2018. This is easier said than done, though.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Budget Programs Demand 76

chiefmartech

DECEMBER 30, 2019

But there’s no denying that we have entered a “Hunger Games” era for many VC-backed martech companies from the first golden age of martech , the period from 2013 to 2018. The latter conclusion would be fine, except for the fact that their funding and business models were contingent on being high-ceiling generalists.

Long Tail Marketing 71

Long Tail Marketing Disintermediation Amazon eCommerce 71

Litmus

DECEMBER 13, 2021

In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Being prepared for these contingencies will be helpful in privacy-proofing your program for what lies ahead. and is likely to be a blueprint for other states to follow.

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

ClearVoice

NOVEMBER 9, 2018

In 2016, ClearVoice polled dozens of freelance writers on their average rates ( see our 2018 survey results ). While these prices run the gamut of freelance pay rates, it’s missing one thing: factoring in additional services or contingencies. Further promote your brand’s content, with social influence. Average Per Hour Pay Rate.

Work Management 102

Work Management Marketing Management Case Studies Webinar Metrics 102

Unbounce

AUGUST 20, 2019

With little time and no contingency plan, Sphoorti postponed the launch. Back in 2018, the Unbounce content team wondered if Call to Action Conference might warrant a digital magazine-style recap. Sphoorti Bhandare , PR and content whisperer —yep, you read that right—prepared for a big store launch one month in advance.

Planning 112

Planning Paid Search Agency Lead Scoring Lead Ranking 112

Hubspot

APRIL 18, 2018

April 17, 2018. Nametag is yet to be confirmed (though Instagram did roll out a new "Focus" setting within its Stories service last week), and its launch could be contingent on the success of Page QR Codes. Twitter is now highlighting live videos at the top of your Home tab in a carousel [link] — Matt Navarra (@MattNavarra).

Twitter 70

Twitter Google Video Marketing Aggregators 70

Content Marketing Institute

NOVEMBER 9, 2017

One of the things Joe stressed in his CMWorld keynote presentation is that content marketing success is contingent upon creating an audience who wants to hear from you – and 92% of the most successful content marketers focus on building an audience (Source: 2018 B2B content marketing research ).

Planning 96

Planning Content Marketing Ad Building Work Management 96

Hubspot

AUGUST 9, 2018

In fact, according to LinkedIn, content marketing managers are one of the five fastest-growing jobs in 2018. If you’re pursuing a public relations role, build a contingency plan to discuss in your interview. But the career path has become so impactful that we believe it deserves its own section. Content Marketer.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Webbiquity

JANUARY 4, 2022

Quill Security Technology emerged in 2018 when Louis Werner and two co-founders decided to change this by taking a different approach to helping building owners and managers understand and address risks. Following major security incidents, we hear about the countless red flags that could’ve been used to anticipate the tragedy.

Enterprise Management 334

Enterprise Management Work Management Marketing Management Marketing Automation Services 334

CoSchedule

DECEMBER 19, 2022

What you’re ultimately able to create may be contingent upon your available design and development resources. This piece was originally written by Ben Sailer and published on October 1, 2018. Pinterest. 7 Steps To Write Your About Us Page. So, how do you make your own story stand out? It was updated on December 19, 2022.

Template 131

Template Examples Best Practices Contingency Planning 131

Sprout Social

OCTOBER 3, 2018

A post shared by Kamala Harris (@kamalaharris) on Sep 15, 2018 at 11:00am PDT. A post shared by Alexandria Ocasio-Cortez (@ocasio2018) on Sep 12, 2018 at 9:36am PDT. Come up with a contingency plan. Candidates have got to make sure they have a contingency plan in place for when accidents do occur. Analyze the results.

Social Media 109

Social Media Paid Content Campaigns Media 109

BenchmarkONE

JANUARY 16, 2019

That impact is contingent on combining your CRM with benefits such as marketing and sales automation, not to mention any number of integrations , such as account management and social media. Implementing CRM software can increase sales by up to 29 percent , according to a 2013 report by Salesforce. Image credit: Salesforce.

Stats 96

Stats CRM Buy Work Management 96

Hinge Marketing

SEPTEMBER 11, 2017

It’s always wise to plan for contingencies, too — adding 5-10% to your overall marketing budget should account for unforeseen expenses and marketing opportunities. Related Stories Top 5 Marketing Planning Tips for 2018 5 Ways Lawyers Can Grow Their Practice Using Specialization B2B Marketing Research: What You Need to Know.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96