Content Standard

OCTOBER 23, 2017

Gartner’s most recent CMO Spend Survey found that enterprise marketing technology budgets are spread out across several essential categories. Work with IT leaders and solution vendors to build a plan for anticipating and estimating these costs. For more stories like this, subscribe to the Content Standard newsletter.

Enterprise Management 75

Enterprise Management Budget Programs Work Management Marketing Budget 75

ClickZ

AUGUST 12, 2019

In 2018, poor customer service reportedly cost US companies $75 billion , up from $62 billion in 2016. Customer experience gets hyped at conferences, in board rooms, and by snazzy experience cloud vendors selling “omnichannel, full-funnel, personalized, AI-driven, etc. experiences. . Image source: Calabrio.

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

chiefmartech

DECEMBER 27, 2018

MarTech will be the best vendor-agnostic conference to attend to master this discipline, to learn from and network with your peers in marketing technology leadership, and to keep ahead of all the changes that continue to disrupt marketing as we know it. A fireside chat with the remarkable Ann Lewnes , EVP & CMO of Adobe.

Conference 86

Conference Peer-to-peer Marketing Management CMO 86

Martech

OCTOBER 6, 2022

Discussions began in 2018 and implementation in 2019. That’s why it’s important to see it in action, both for a major global enterprise and for a regional media business, although of course a vendor conference will emphasize success stories. Shell: The heart of the digital eco-system. To be fair, Macherzy?ski

Enterprise Management 89

Enterprise Management Work Management Marketing Management Digital Experience Platform 89

chiefmartech

DECEMBER 7, 2018

Looking back over 2018, it’s been a heck of a year in the martech industry. Feel free to sing along… On the twelfth day of martech, my CMO gave to me… Twelve sprints a’sprinting. Seven (thousand) vendors calling. Eleven habits worth learning. Ten years of blogging. Nine stacks a’stacking.

Marketing Management 74

Marketing Management Conference CMO Vendors 74

ClickZ

JULY 3, 2019

It piqued both marketers and vendors’ curiosity in ABM. Meanwhile, vendors and venture capitalists saw this budding excitement and began to invest heavily in all things ABM. Source: ABM Benchmark Survey Report 2018 . Peter Isaacson is the CMO for Demandbase. It allowed marketers to dip their toes into the ABM water.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

KoMarketing Associates

MAY 28, 2015

68% of business owners believe outside reviews (done by some person or entity not related to the company) are the most important indicator of whether or not they can trust a new B2B vendor. 37% of survey respondents from our report indicated that they will visit a vendor website 3 – 5 times before making a purchasing decision.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. We would, however, highly recommend connecting with your vendor(s) of choice directly to identify who would best suit your needs.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Leadspace

NOVEMBER 27, 2018

Having started his career in B2C at Unilever, Doug moved to the B2B space as CMO at Skype and Salesforce, before taking the helm at Leadspace. And it’s becoming increasingly clear that simply turning to data vendors for lists of contacts or accounts won’t solve that problem.

Marketing AI 48

Marketing AI Marketing Automation Services B2B Business 48

Conversica

SEPTEMBER 25, 2018

FOSTER CITY, CA - (24 September, 2018) Leader in Conversational AI Recognized for Excellence in Artificial Intelligence. Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. 5000 for the third year in a row. “We

CMO 40

CMO Gartner Sales Qualified Leads Curation 40

chiefmartech

JANUARY 16, 2018

Holly Rollo , the CMO of RSA , will share important recommendations on dealing with The 6th Big Disruption to Marketing: Privacy & Security — especially with data hacking on the rise and the GDPR going into effect. MarTech is the world’s leading vendor-agnostic conference on the dynamics of marketing technology management.

Marketing AI 52

Marketing AI Work Management Marketing Management Lock-In 52

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. I think that number one, outbound works because it’s taking a very specific targeted approach to having a vendor solution provider services based company that wants to land a specific logo or specific logos going forward.

Top of Funnel 127

Top of Funnel Work Management Marketing Management Cold Calling 127

chiefmartech

MARCH 26, 2018

Here’s another fun entry into The Stackies 2018: Marketing Tech Stack Awards that I thought I’d share from Alert Logic , a leading provider of information security solutions. Martech vendors, are you paying attention?). Privacy software company OneTrust will also be giving a sponsored breakfast talk.

Marketing Management 42

Marketing Management Advertising Agencies Lead Ranking Conference 42

6sense

MAY 31, 2018

Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. Box CMO Carrie Palin said , “6sense enables us to be more intelligent about everything we do based on an understanding of which customers are in-market and where they are in their journey.”. But the more accurate number is… lucky number 13!

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Content4Demand

JUNE 26, 2019

The Demand Gen Report 2018 B2B Buyers Survey had 79% of respondents saying there were up to six people involved in the decision-making process. Influencers: These executives may not be making the final decision, but they still determine which features and capabilities are priorities and which vendors to consider.

Buy 63

Buy Peer-to-peer Marketing Automation Services Content 63

Martech Advisor

JANUARY 28, 2020

The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers. Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. ” Learn More: 5 Key Elements of Customer Data Privacy.

Privacy 99

Privacy Loyalty Work Management CPO 99

Aberdeen

JUNE 20, 2018

The positioning map below reflects our analysis (June, 2018) of the messaging found on websites of BI vendors. As you can plainly see, the bulk of vendors are clumped around the “Insights” axis. To illustrate, in 2014 seven vendors claimed “better decisions” as their position. Problems with Ries and Trout.

Positioning 40

Positioning Enterprise Management Marketing Management Forrester 40

Golden Spiral

SEPTEMBER 15, 2021

Maybe you have a sales executive leading the charge but need the equivalent of an outsourced CMO who can drive strategy and marshal a team. Whether or not your company wants to go the route of a formal RFP, there are some questions you should ask all your vendors. Updated from November 15, 2018. What services do you offer?

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Contently

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. ” People who work with you are more likely to give you that honest feedback than a random reader.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Brandpoint

JUNE 7, 2018

Date: June 13-14, 2018. Date: July 9-11, 2018. Date: June 12-13, 2018. Date: July 11-12, 2018. Why attend: Some 200 attendees and 2018 speakers from companies such as BuzzFeed, Vice, Tastemade, and The Wall Street Journal. 12-13, 2018. Inbound 2018. Location: Los Angeles. Host: DigiMarCon. Date: Sept.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Allocadia

APRIL 17, 2018

Blame my background as a CMO industry analyst.). Content Management (managing upstream marketing processes) and Performance Management (plans, spend, and measurement) are integral to a CMO’s marketing organization. The vast majority of companies - 91% of B2B and 86% of B2C - will use content marketing to drive growth in 2018.

Resource Management 40

Resource Management Allocation Work Management Marketing Management 40

6sense

DECEMBER 10, 2021

Fortunately, Olivier Thierry , the CMO of Quorum Software , was the case study and co-presenting. What opportunities and challenges did you identify at the start of 2018 and have things worked out as planned? I had three big themes in 2018 — People, Perspective, and Pace. What are your predictions on the “Role of CMOs” in B2B?

CMO 62

CMO Marketing AI Multi-Channel Budget Programs 62

Allocadia

APRIL 23, 2019

Blame my background as a CMO industry analyst.). Marketing Resource Management (MRM) is a category that’s been around for many years – but initial MRM vendors were on-prem, expensive, clunky, and slow to deploy. MPM + CMP = MRM 2.0. Yowzahs that’s a lot of Martech acronyms in one sentence. Aprimo, Orbis, and SAS.)

Resource Management 40

Resource Management Allocation Work Management Marketing Management 40

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. Content Personalization. Social Media. Marketing Technology.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Content Standard

MARCH 1, 2018

2018 is going to be a great year. jack (@jack) February 8, 2018. The CMO for 4C, Snapchat’s ad automation vendor, told Ad Age that while some of this revenue growth was boosted by holiday advertising campaigns, the platform did see new brands making ad purchases for the first time. Thank you team!

Forecasting 40

Forecasting Twitter Allocation Brand Identity 40

Terminus

JANUARY 16, 2019

So in the fall of 2018, we knew that the time had come to make some changes. But as we grew, we needed more creative hands on deck, so we hired another graphic designer (stellar, by the way) in 2018 to join the Terminus team. Along with these changes, and somewhat serendipitously, we had recently brought on a new CMO.

Account Based Marketing 29

Account Based Marketing Brand Identity Branding Paid Search Agency 29

Heinz Marketing

DECEMBER 31, 2018

I appreciate everyone being here, we are almost at the end of 2018. You’re listening live during your week as we wrap up 2018. And by the way, I think that will be actually be very interesting to a lot of B2B vendors, because I think they think it’s still different, and it’s not. Wouldn’t that be nice?

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

DiscoverOrg

DECEMBER 26, 2018

2018, you’ve been good to us. Here are our most popular blogs of 2018. Or maybe you trekked to an icy cave in the Arctic wilderness during the first half of 2018 in order to avoid hearing about GDPR, and we wouldn’t blame you. How to Sell to the CMO. Breaking into the IT-Staffing Approved Vendor List.

Intent Data 120

Intent Data CAN-SPAM CMO SME 120

Heinz Marketing

JULY 2, 2018

So I guess my biggest question for you, when and if Yoenis Cespedes comes back, is there hope for the 2018 New York Mets season? He’s the CMO, chief marketing officer of Demandbase. Vendors needed to compete over it, and customers needed to buy it and see value in it. Matt: Peter Isaacson, the CMO of Demandbase, here.

Account Based Marketing 40

Account Based Marketing Peer-to-peer DemandBase Forrester 40

Heinz Marketing

MARCH 11, 2019

We were thrilled this last time to talk to Derek Slayton , CMO at Terminus in an episode called, The State of ABM in 2019: Stay Ahead & Drive Revenue Impact. The future of marketing’s leadership role is the central topic between Derek Slayton, CMO of Terminius , the ABM Platform company. Grab your board. Matt: My gosh.

Top of Funnel 60

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 60

Moz

AUGUST 7, 2019

January 2017–June 2018. I officially left Sales Hacker in August of 2018, when the company was acquired by Outreach.io. Because Sales Hacker is an aggregator website, we had the advantage of easily out-ranking vendor websites for best and top queries. 2017 - Sept. Every B2B company is investing in content marketing right now.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Terminus

JANUARY 3, 2018

After evaluating and working with a few different vendors, it became clear that BrightFunnel’s product is far superior to everything else in the market for this purpose. Entering 2018 with a Bang! We are so excited for what is to come in 2018 and look forward to serving you in every way that we can.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

chiefmartech

NOVEMBER 12, 2018

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. In 2018, this march of martech shows no signs of slowing down.

Allocation 92

Allocation Budget Programs Customer Surveys Gartner 92

Heinz Marketing

JUNE 18, 2018

We were thrilled this last time to be able to talk to Patrick Morrissey , CMO at Altify. Very excited to have with us, Patrick Morrissey is the CMO of Altify. Matt: Speaking today to Patrick Morrissey, he’s CMO at Altify. He’s the CMO of Altify. A proud graduate of Iowa State University. Go Cyclones.

Sales Management 40

Sales Management Top of Funnel Work Management Marketing Management 40

InsightSquared

MARCH 29, 2018

Marketing automation vendors are being cornered by a monster of their own creation. That’s the conclusion of a new InsightSquared and Heinz Marketing report, titled “ Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer?”.

Marketing Automation Services 184

Marketing Automation Services Marketing Management Vendors Marketing Automation 184

Heinz Marketing

AUGUST 20, 2018

We were thrilled this last time to be able to talk to Guy Weismantel , CMO at Pushpay. We have a proud member of the Fighting Irish Nation from the University of Notre Dame, Guy Weismantel , who is currently the CMO at Pushpay. He is the CMO at Pushpay today. Like the CMO, like you talked about.

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Paid Search Agency 40

Aberdeen

FEBRUARY 7, 2019

In this video, taken at TechTarget’s 2018 ROI Summit in London, panelists discussed how intent data enables alignment between Marketing and Sales organizations, which leads to more wins in the pipeline. Yellowfin BI, a business intelligence and analytics vendor, competes against big names in their space, such as Microsoft, SAP, and IBM.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Intent Data 40