Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Mastery Award This visionary organization is embracing video to transform every stage of the customer journey. Beef Loving Texans.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

ANNUITAS

JANUARY 7, 2019

In 2018 we began to evaluate our own buyers as part of an internal marketing exercise. Both types of CMOs can have impressive pedigrees, but the difference really lies in how they measure marketing performance. Revenue-Focused CMOs (as well as the Head of Sales and the CEO) are oriented toward pipeline, sales and revenue.

CMO 164

CMO Demand Generation Business Correlation 164

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Consistent and targeted measurements are how the CMO and marketing leadership communicate their intentions to the rest of the department—they’re also the mechanisms used to report back success (or failure) to their superiors. For example, a PR push that is part of a more extensive global campaign may also increase market share.

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Allocadia

APRIL 23, 2019

To stay sharp, compete and win in 2018, we offered 3 key trends every CEO should be apprised of regarding their marketing organization. Alliance between the CMO and CFO. As budgets are tightened, marketing teams that succeed in 2018 will build a closer relationship between Marketing and Finance.

Resource Management 40

Resource Management Enterprise Management CMO Gartner 40

Envy

JANUARY 28, 2018

How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? Getting ready for 2018 with Account Based Marketing. Justin Gray , the CMO of LeadMD claims that, “Our definition of account-based marketing is just good marketing.

Top of Funnel 98

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 98

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. billion in 2018 to $15.2 The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. Entrepreneur, founder and CMO of IdealSpot.com , speaker, co-author of “ Call to Action “(2005), “ Waiting for Your Cat to Bark “ (2006), “ Always Be Testing “(2008) and “ Buyer Legends: The Executive Storyteller’s Guide “ (2014). These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Martech

MAY 24, 2022

This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. in 2018, 2019 and 2020. Over the last two years, organizations have been grasping for any sign of normalcy. Every CMO has their own reason for waiting and seeing, but that’s the pattern across the marketing world at the moment.

Marketing Budget 114

Marketing Budget Paid Search Agency Lock-In CMO 114

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. That’s plenty, but far from all.

Account Based Marketing 75

Account Based Marketing ABM DemandBase Marketing Analytics Tools 75

Ledger Bennett

NOVEMBER 13, 2019

A chief revenue officer (CRO) is a corporate officer (executive) responsible for all revenue generation processes in an organization. So in principle, the CRO should be a great ally to both the CMO and Sales Director, because their aim is simply to help make your departments even more effective. The CMO is usually not so fortunate.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. A key responsibility of the CMO is to bring different teams with different priorities together to work towards a common goal.

CMO 147

CMO Sales Qualified Leads Forrester Organic Leads 147

Allocadia

JANUARY 25, 2018

To stay sharp, compete and win in 2018, we offered 3 key trends every CEO should be apprised of regarding their marketing organization. Alliance between the CMO and CFO. As budgets are tightened, marketing teams that succeed in 2018 will build a closer relationship between Marketing and Finance.

Resource Management 40

Resource Management Enterprise Management CMO Gartner 40

KoMarketing Associates

NOVEMBER 13, 2019

Marketers are still generating a generous amount of leads for their organizations, but new research suggests that there is still room for improvement in terms of strategy. As of 2019, marketing currently accounts for 12% of organizations’ overall budgets. Marketing Budgets to Continue Growing. This is compared to a growth rate of 7.5%

Lead Gen 121

Lead Gen Marketing Budget Marketing & Strategy Marketing Strategy 121

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Content is the #1 representation of your brand today, and while most CMOs give lip-service to its importance, that’s usually not reflected in the attention or resources they allocate to it.

Allocation 218

Allocation Branding Brand Identity Paid Search Agency 218

KoMarketing Associates

JANUARY 2, 2019

Regardless of company size, organizations should take the time to research which elements of digital strategy are most important when it comes to meeting customer needs.”. “Larger companies lead the way with driving digital transformation, likely as a result of budgets that allow them to do so,” wrote the authors of the eBook.

Marketing Budget 158

Marketing Budget Paid Search Agency Research Marketing & Strategy 158

Content Standard

OCTOBER 17, 2019

We’re breaking down three of the most common CMO challenges, with tips on how to conquer these nightmares for good. A whopping 97 percent of marketing leaders cited ROI as one of the top CMO challenges, according to a survey by Brand Keys. But you don’t have to battle these anxiety-provoking ghouls and goblins alone.

CMO 46

CMO ROI Social Media Viral Marketing 46

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Contribution to pipeline. ? Revenue report. ? Pipeline report.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

KoMarketing Associates

SEPTEMBER 12, 2018

Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution. When asked what they saw as their primary role of the marketing function within their organization, the top answer (64 percent) said delivering business growth.

Customer Surveys 152

Customer Surveys Business Paid Search Agency CMO 152

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. 2018 was the year Forbes declared Account-Based marketing (ABM) no longer a buzzword, but a fully baked marketing strategy. What did success look like in 2018?

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

SnapApp

JULY 31, 2018

An automated, targeted, multichannel approach requires everyone in your organization be on the same page. They don’t want to be ‘handed off’ to sales; they want continuity with an organization.”. As of May 2018, companies have to comply with the European Union’s General Data Protection Regulation (GDPR.) GDPR Compliance.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

An automated, targeted, multichannel approach requires everyone in your organization be on the same page. They don’t want to be ‘handed off’ to sales; they want continuity with an organization.”. As of May 2018, companies have to comply with the European Union’s General Data Protection Regulation (GDPR.) GDPR Compliance.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

Content Standard

APRIL 25, 2018

The key to Cisco CMO Karen Walker ’s success has been her ability to build connections and unify a fragmented team. When she inherited the Cisco team, there were 14 different marketing and communications organizations. In fact, 20 years on, he is now the CMO of Microsoft. Karen Walker—Cisco. Antonio Lucio—HP.

Work Management 53

Work Management B2B CMO Marketing Management 53

Launch Marketing

MAY 8, 2018

With over 6,800 marketing technology solutions available to B2B marketers in 2018 (a 27% increase from last year!), it can be easy for startups and mid-sized B2B organizations to feel overwhelmed. Remember, being authentic can help your organization build trust which in turn will help drive company growth.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

B2B Marketing Directions

OCTOBER 8, 2017

With the fourth quarter of 2017 now underway, many B2B companies have already started their planning for 2018. In a 2016 global survey of CEO's and CMO's by Accenture Strategy , 50% of the CEO's said their CMO is primarily responsible for driving disruptive growth in their organization.

CMO 40

CMO Demand Generation Agencies Demand Generation Analysis 40

Content Standard

OCTOBER 23, 2017

In spite of these constraints, there’s a way to organize your spending and make sure you’re able to afford the investments you’re making—including all the extra costs you’ll face down the road. If this describes your current situation, you aren’t alone. Understanding What Matters Most.

Enterprise Management 75

Enterprise Management Budget Programs Work Management Marketing Budget 75

B2B Marketing Directions

SEPTEMBER 16, 2018

The CMO Survey is a valuable resource for information regarding these important issues. The CMO Survey is a joint effort of Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. The August 2018 edition of The CMO Survey generated responses from 324 senior marketing executives at U.S.

CMO 40

CMO Customer Surveys Trends Planning 40

Mereo

APRIL 21, 2022

The potential of a data-driven approach has not been lost on selling organizations. Yet selling organizations are still struggling to transform to actual data- and insights-driven cultures and processes. in 2018 to 31% in 2019. They led the way to a new winning culture and approach for their organization.

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

Adobe Experience Cloud Blog

MAY 2, 2018

For the past couple of days, I (and the other 6,000 people at Marketing Nation Summit 2018) have had the pleasure of rubbing shoulders with some of the most successful and fearless marketers in the world. And how do you nurture it across your organization? Ready to Join the Fearless 50’s Class of 2018?

Thought Leadership 134

Thought Leadership CMO Marketo Class 134

The Point

NOVEMBER 13, 2018

If your marketing organization is 100 percent GDPR compliant (and if you are, you’re in the minority ) you may feel that your data compliance issues are behind you. Think again. The GDPR deadline may already be a waning memory, but global data privacy regulations are just getting started. Above all, marketers must build and maintain trust.

Trust Marketing 133

Trust Marketing Privacy Opt-out Opt-in 133

ClickZ

AUGUST 12, 2019

In 2018, poor customer service reportedly cost US companies $75 billion , up from $62 billion in 2016. To learn more about the point of view of customer experience from the contact center, we talked with Rebecca Martin , CMO at Calabrio. experiences. . Rebecca has spent her career in enterprise cloud software and tech marketing.

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . The goals and KPIs will vary based on the campaign and company, however the 10 metrics listed below will be meaningful to any B2B organization. . #1. Orbit Media | Co-founder and CMO. . . Organic traffic, before and after. Triblio | CMO. . . Ken Sterling.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vision Edge Marketing

APRIL 19, 2018

Investment in Marketing Technology (Martech) remains strong based on the Gartner CMO 2017-2018 spend survey which found that Marketing leaders are allocating 22% of their expense budget to martech. The more you know about your customers, the better you can help the organization compete.

Marketing Automation Services 192

Marketing Automation Services Allocation Planning Budget Programs 192

Martech

OCTOBER 20, 2022

Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization. He accounts the exponential growth to the massive adoption of martech that is happening across organizations of all sizes. The martech leaders.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Marketing Budget 84

VisumCX

JANUARY 3, 2018

Being a growth engine has been the norm for marketing departments over the last number of years, however many marketing organizations are struggling to meet these expectations. As marketing departments continue to mature, here are three areas that CMOs can focus on to ensure they do indeed become a revenue center for their companies.

B2B 40

B2B Case Studies Gartner Marketing Budget 40

Biznology

OCTOBER 26, 2015

for traditional advertising in next 12 months ( CMO Survey ). of digital marketing budget goes to social media (CMO Survey). can prove quantitative impact (CMO Survey). By 2018, digital marketing is expected to overtake TV as the largest advertising segment. It’s giving CMO’s a much bigger “to do” list. Only 15.0%

Planning 80

Planning CMO Marketing Budget Advertising Agencies 80

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018.

Social Media 111

Social Media Work Management Marketing Management Social Marketing 111

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Email matters more today than ever before. What You Should Measure and Track.

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113